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The biggest requirement for any company to develop and improve is customer data. Personal data about users enables them to provide more personalised services, introduce more products that please the majority, and improve what they already give users, to make them more satisfied. They try to obtain this information from users through surveys or by forcing them to create profiles on their platform. While this is itself annoying, some companies obtain personal data by illegal means, which is even worse and also pretty disturbing. A good example for this would be the infamous &quot;Facebook–Cambridge Analytica data scandal&quot; that occurred recently.

**&quot;There is a saying that if you get something for free, you should know that you&#39;re the product. It was never more true than in the case of Facebook and Gmail and YouTube. You get free social-media services, and you get free funny cat videos. In exchange, you give up the most valuable asset you have, which is your personal data.&quot;  - Yuval Noah Harari**

With people becoming more and more aware about these illegal data obtaining activities that are being undertaken by companies, they have become reluctant to share even the most basic details about themselves. This is wreaking havoc for the companies&#39; marketing departments because they have no clue about what kind of customers they are dealing with. Also, customers and their data are not given the value that they deserve. Thus, there is a tangible need to come up with a solution that offers a secure, transparent platform for companies to obtain personal data of customers legally, while granting incentives to users who do provide their data. This is exactly what Opiria aims to do using blockchain technology.

**What is it?**

The Opiria platform enables users to sell their personal data to companies in a secure, fair and transparent manner. It also lets users control who can access their data and protects their identity by offering anonymity. Companies can access and buy the data that they think would be useful for them. This data is guaranteed to be highly accurate and of good quality. The platform allows customers and companies to communicate directly. The users get paid with PDATA tokens which they can cash for actual money. This way, users can monetize their personal data and companies get the data they need, thus creating a win-win situation. Also, the entire process is trustable and secure due to the usage of blockchains, which makes it an all the more desirable solution.



**Value Yourself**

PDATA tokens have the capability to raise the value of personal data of an individual to a whole new level. It credits users with the value they deserve. The Opiria platform has solved one of the biggest problems that a lot of companies face, by providing them with a way to obtain crucial and extremely valuable user information. It makes use of the most creditable features of the revolutionary blockchain technology to make it a trustable, secure and transparent marketplace for personal data.

With growing concerns about the safety and security of sharing personal information online and its vulnerability to cyber-attacks, people are always on the edge regarding these matters. Opiria has the potential to put these worries to rest and in fact encourage people to share their information. It provides a unique, yet effective solution to the problem of personal data security that has been boggling the minds of experts for several years. If this project succeeds, which it most definitely will because of the talented team of professionals working on it, it will be revolutionary and a great contribution to the field of Information technology and security.

**Website**  -  [https://opiria.io/](https://opiria.io/)

**Whitepaper**  -  [https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf](https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf)

**Ann**  -  [https://bitcointalk.org/index.php?topic=3076122.new#new](https://bitcointalk.org/index.php?topic=3076122.new#new)

**Telegram**  -  [https://t.me/PDATAtoken](https://t.me/PDATAtoken)

**Published by**   **–**  jessicalaurenbt

**Profile**   **-**   [https://bitcointalk.org/index.php?action=profile;u=1936052](https://bitcointalk.org/index.php?action=profile;u=1936052)