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In this modern era of digitization, almost every one is accustomed to using a smartphone or at least a smart device. This has become one of the major contributing factors to the huge volume of data being generated. The data generated is classified as either personal or statistical data. Nowadays, data has monetary value, it is exchanged for money. Data brokerage is one of the newest forms of trade, where the personal data of users are traded off by the data collecting sources to the ones who need this data for various purposes. This is a very unhealthy trade of data which often results in hampering of privacy of various online users. The data shared, sometimes include various sensitive information like bank account details and often reveals user,s location too without their prior knowledge. This invites a lot of fraudulent cases of illegitimate bank transactions, cyber attacks which hampers the confidentiality of user's data, and others.

Currently, there is no solution available in the market, by which this trade could get streamlined with some proper guidelines. **Pdata** has taken up the initiative to safeguard the personal data of online users and also do not stop the exchange of data to the various organizations. It has developed a dedicated system for the actual data owners wherein they choose their data, which they would like to trade off with the organizations directly and get the value of it. This system of removal of middleman from the system has not only increased the profitability of parties of both the sides but also has established transparency, privacy, and security of the user's data.

Pdata is an etherium based blockchain platform, which is usually web-based and also has its mobile application. Through this platform, the user can sell its data or take part in a survey conducted by the company directly and get the Pdata tokens in return. On the other hand, companies get more reliable and verified data from the users and pay them the tokens. The data collected from the user is done through various sensors of mobile phones which are linked with the mobile application, like the fitness data, location data of the user or by installing browser plugins, which would record their shopping priorities and choices. The data which is to be made visible to the company is entirely under the regulation of the user. The company, on the other hand, utilizes this data for various beneficial purposes like product planning, designing or updating and making it more customer-centric. This insights generated from the user data gives a pre-notification to the companies about any trend change to happen and helps them stay prepared for the adversities and ensures optimum gain from the situation. This scheme also provides a great opportunity for users to make a tangible profit out of their own data and preferences and they indirectly get a chance to shape up the market trends of a company.

**Website** - <https://opiria.io/>

**Whitepaper** - <https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf>

**Ann** - <https://bitcointalk.org/index.php?topic=3076122.new#new>

**Telegram** - <https://t.me/PDATAtoken>

**Published by** - jessicalaurenbt

**Profile** - <https://bitcointalk.org/index.php?action=profile;u=1936052>