![Republish Content.jpg](https://steemitimages.com/DQmUacUhLqx91KMJS3hu9ZfcuXemfmRSaCiqEoGw4oow99d/Republish%20Content.jpg)

Content marketing – the endless grind of creative thought and publishing. It’s a rough ride for even the most experienced of marketers, and oce you have a considerable back library, it’s tempting to want to reuse older posts.

Until lately, this was seen as a bit of a misstep. After all, Google really isn’t down with duplicate content and the last thing you want is a slap down from the world’s largest search engine. But times are a-changin’, and now you can effectively reuse your old content without suffering.

The internet might be all about the latest thing, but there is plenty of gold in your past content, and it would be a shame to let it just die on a dusty back shelf. Some 20% of your content gets 80% of the traffic, and some of your old articles may be a part of that – just check your Google Analytics. 

If you’ve found some oldies but goldies, then you’ve got the perfect candidate for republishing. Something as simple as updating with the latest information in a fast-changing information can have super-charged effect on your content marketing strategy, and the best thing is that you don’t have to start from scratch – you already have a proven winner!

There are plenty of other reasons you can and should republish with some tweaks. Perhaps you have valuable information that needs to be enjoyed – share it on social media. Perhaps you have an article on the second page of Google that needs that final push with a final update and promotion. Perhaps it’s the kind of article that just works with updating every once in a while. 

Republishing your content is a smart move when it comes to content marketing. It saves you time while letting you showcase your best work to a new audience. Done right, you’ll even see Google reward you. It’s time to check through your library and see what gems you have from the past that are still useful today!