![Content Failure.jpg](https://cdn.steemitimages.com/DQmdrViL4Ngg4JRqiPrKLLJBLumzf19VLwi4h49uRVrNzSC/Content%20Failure.jpg)

Content marketing getting you tired, fed up, and frustrated? You’re not alone. Sure, many people are saying it’s a wild success for them – some 65% of B2B marketers in 2017 alone said it had been an incredible boost to their businesses – but what about the other 35%?
 
The other 35% are working their asses off to produce a ton of content to an audience that might as well be blind for the results that all the work gets. It’s only inevitable that frustration and disillusionment set in when hard work goes unseen.
 
In fact ,there’s a cycle at work – one which demands that content should be integrated into every part of the marketing and communications strategy. Now, if you’re a big company that’s not too much of a tall order, but what if you’re a one-man shop?

If you’re a one-man shop who really wants your content marketing to work, then leveraging tools and freelancers may be the way to go. While this does require an investment, it will allow you to grow your content while saving time for yourself to work on your business. 

Tools can help you save a lot of time while developing your own content, while a good content marketer will be able to help you develop a full plan that integrates everything together – your website materials, your social media, your emails, and even your delivery processes. Yes, it’s all about the branding and your brand message as much as it is the content.

Content marketing is no longer as powerful as it once was – everyone’s doing it – but that doesn’t mean that you can’t win this game: simply readjust your focus, and get help if you need it.