![Instagram Posting.jpg](https://steemitimages.com/DQmPtdTug8mLXPgnrW4HafrvszeFApk1o4NYJdB3EnVdZkn/Instagram%20Posting.jpg)

When Facebook purchased Instagram back in 2016, quite a few people wondered how it was going to work out – but few could have seen the future of the platform as it grew into a powerful influencer’s platform with a wide reach, all without having the slightly stale “old people” feel that Facebook can sometimes leave the younger generation with. 

It’s a place where people share their best photos – not just snapshots, but the result of careful curation, along with inspirational quotes and stories. It’s not so heavy on the text – it’s a bright, bold and visual medium, and that’s the marketing angle you need to go for. Save the blog articles for another time – nobody wants to read them here. 

Surveys from Facebook have shown the best way to market on Insta is to “blend in to stand out” which means being a careful curator of beautiful visual content. For many marketers, this means celebrating an independent lifestyle. For ecom merchants, Insta is a great place to showcase their best products. Meanwhile, everyone can benefit from picture quotes, which are a craze that’s showing no sign of dying out yet.

Another type of content that’s popular is behind the scenes photography. This won’t work for everyone, but there’s certainly something about taking a look behind the scenes of someone’s life and presentation that appeals to everyone. 

Stories are the new killer feature, but they do tend to disappear after 24 hours. Despite this, they’re a great way to share lists, quotes, and how-tos as well as data, announce promos, or eve just… tell a story.
 
Keep it visual, keep it young, and keep it fun – Instagram is all about the good looks!