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Today is an important day, as any space that is conquered in favour of the adoption of Bitcoin, favours the entire cryptocurrency ecosystem, those small victories that allow more people to trust blockchain technology, ordinary people or investors, is one more step towards the future that all crypto enthusiasts wish for. 


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 https://i.imgur.com/8XCWO4h.png 
*[Source](https://criptotendencia.com/2020/11/25/google-trends-finalmente-muestra-el-interes-en-bitcoin/)*

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In this case we are talking specifically about Google, one of the most recognized technology companies worldwide and at the same time one of the most used in our era. Google today will change its advertising policies to be able to promote Bitcoin, through spot ETFs that the SEC has recently approved. 


### Google and Bitcoin 


It is interesting to see how advertising can greatly benefit the crypto ecosystem in general, starting with the core asset (BTC), after years of Bitcoin being labelled as an "online scam" or an asset used to fund illicit acts and even terrorism, as well as how such destructive advertising has affected the way people perceive Bitcoin and cryptocurrencies. We are witnessing the beginning of advertising campaigns that will undoubtedly begin to clean up the image of Bitcoin and altcoins. All of this is evident due to the fact that behind the large-scale financial products are investment giants such as BlackRock, which will provide a cleaner and more legal image for Bitcoin and the crypto ecosystem to both investors and ordinary people, all thanks to the new advertising campaigns.


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 https://i.imgur.com/bitL0P8.png 
*[Source](https://www.criptonoticias.com/finanzas/google-finance-posiciona-bitcoin-primer-lugar-entre-monedas-mundiales/)*

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### Advertising to Expand Bitcoin Vision


After the testing of ETFs in cash, there have been several commercials of large companies promoting their financial products to the masses, Bitcoin being the big star, each advertising space for Bitcoin is a new victory for decentralization, plus a new alternative value, as money or refuge as is the case of Bitcoin, before the faltering U.S. economy and growing debt, large investment firms have seen in Bitcoin an option for the future, that same vision can reach millions of people through advertising campaigns that are made at this time.  



### Google and its policies


It is clear that the technology giant will have to verify the legality of advertisers, they will have to have a certification provided by this company, regulators, as well as local and regional laws, will be the ones who will dictate who will be able to be part of an online advertising that can reach the masses. 


These policies may change in the future depending on the acceptance of blokchain technology in the future, accepting that more and more platforms and protocols will be able to access its robust advertising machinery. 

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 https://i.imgur.com/zWtyZnS.jpg 
*[Source](https://www.cronista.com/espana/criptomonedas-es/ahora-se-va-a-poder-pagarle-a-google-con-criptomonedas/)*

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### New Advertising Policy May Influence Bitcoin Price.


Institutional: With this publicity, more and more investors will want to inject liquidity into Bitcoin, either through a financial product such as an ETF, the biggest impact comes from the institutional and those companies with capital to invest in a product that may have to be a great refuge of value in a few years, these new institutions can provide liquidity to the market and favour the price. 


The masses: Another important factor to consider is that more and more people will know about Bitcoin or will be curious about blockchain technology. This is a very important point going forward, as the adoption of cryptocurrencies may grow exponentially from this year onwards. If more people trust, adopt and use Bitcoin, more large-cap companies will surely decide to bet on Bitcoin or other cryptocurrencies. 


### Bull Run news on the horizon


All this set of news, as I explained at the beginning, small or big victories in terms of Bitcoin adoption, are the harbinger of a new bull run for BTC, something that coincides with the Halving forecast for this year, which means a new shekel where the whole world will set its sights on Bitcoin and now with much more power in terms of advertising, the masses and companies will see Bitcoin as a new way of investment or safeguard. 

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 https://i.imgur.com/4duvSLI.png 

*[Source](https://criptotendencia.com/2020/02/13/google-trends-y-el-ascenso-de-bitcoin/)*

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All this favours the entire crypto ecosystem, as I have mentioned before, money first enters Bitcoin, then Ethereum to finally move to altcoins, especially in important economic and technological projects, so news in favour of Bitcoin is cause for celebration for everyone in this web ecosystem3. 



Information about Bitcoin, as it spreads more quickly, can break down paradigms regarding the current financial system, although in this sense Bitcoin must fight against those who do not want to see this type of technology promoted, for now, we must enjoy every victory and every space gained by Bitcoin. 



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**Thank you for your reading, until next time**

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Posted Using [InLeo Alpha](https://inleo.io/@joheredia21/google-policy-change-in-favour-of-bitcoin-)