https://i.imgur.com/yZ1L5Uv.png 

Let's have a little bit of fun today :)

I'm going to write a quick post about how I think any application on this blockchain can turn a new member of their platform, into a thriving passionate community member.

This isn't limited to any one application, in fact any community based here can benefit from it....

*Have you ever heard of AIDA?*

It's an old school marketing acronym that stands for:

**Attention**

**Interest**

**Desire**

**Action**

The concept is, you grab a potential clients *attention*, which leads to *interest* in your product or service.  Then when your marketing takes hold, they develop a desire to purchase it.  Finally the action is taken and you are now a successful marketer and salesperson.

Ta-da! It's that simple lol

While there is much more to it, I wanted to switch things up a bit for us here on chain, and see if there is something we can create to strategize as we use the social tools available to us.

The blockchain after all, has it's social elements built right in. So the product, or the hook can be whatever the application is 'selling' to it's members and users.

Rewards, community, sense of belonging, real #web3 use case, whatever their MVP is.

This is the angle I think we can use here:

https://i.imgur.com/Oi4htRQ.jpg 

**Attention** - Obviously, everything starts here.  Design, advertising, marketing, awareness...Without people actually knowing your stuff exists, well...Don't even bother to move onto the next step.

**Interaction** - Here's where the blockchain really shines.  I see it a lot on [InLeo](https://inleo.io), when a new member joins the community floods their comments with warm greetings and open arms.  This is HUGE.  It encourages the new community member to reciprocate the interaction and return it.  This gives them a sense of belonging which is crucial for the next step...

**Retention** - How many people have come and gone here over the years?  I believe this can be fixed by those first two steps.  The marketing through generating attention will keep people engaged.  They won't want to feel like they are missing out, and if people are interacting with them every day....They will stick around. It's guaranteed!

**Conversion** - And finally, the biggest issue with any blockchain is educating new members and get them comfortable with all the applications and tools.  I believe this takes time and if people leave after a few weeks, we miss a huge opportunity.  The conversion happens with everything mentioned above and the time needed to turn a new fresh member of the community...Into a blockchain evangelist!

*Is this a guaranteed formula for success?*

There are plenty of variables, but I do believe this blockchain excels at something no one one can brag about and that's the social side....

Interaction will retain members.  And when they feel valued, they will stick around. They will dig in deeper. They will become raving fans of everything we have here and will build in the future!

---

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