Hi @josediccus

Welcome to the project.hope HIVE/community.

Such a nice write-up about advertisement and how its treated nowadays. advertisement is such a nice way through which we can make people aware of our product or services however in today's time its just limited to sales and revenue numbers. This money-making agenda is so huge that people even don't refrain to share wrong information.   

> I really do not think advertising should just aim at profiteering, in all honesty in a country like Nigeria advertising has lost its bite simply because people do not really believe in the propaganda of advertising anymore rather they just sieve through perceptual filters and prefer to wait on personal selling.

You said it correct and people take it the same that you mentioned over here. Your idea of making something own with honesty is nice. Thank you.

Have a great weekend ahead.

I feel you are absolutely correct, what we have these days is that people do not follow a particular social media brand because they love the product but because there is something to benefit from doing so. Take the case of hunt tasks for instance, you are asked to follow or subscribe to a particular channel for a penny and people gladly do it, but quickly disregard the mails coming from them after that.
I wish u the best

@tipu curate

Dear @josediccus

I do believe that setting up our own advertising firm may be a dream (and probably dream of many) - however it seem that majority of people do not realize how difficult and challenging this kind of job can be. 

Based on my experience as a social media marketer (something I used to do) I can honestly say, that customers expectations usually are very high and at the same time most customers do not value marketing the way they should - ending up being stingy and trying to squeze all juices out of you.

I surely wonder how does "advertising world" look in African societies. Surely must be different from what I've experienced in Europe and Asia.

> when I open or start my own advertising firms I would actually employ personnel with high amounts of social media followers

Fingers crossed for your future success. It's a very difficult field, with loads of cheap competition (which is efficiently destroying the market).

Solid read. Upvoted already
Yours, Piotr

Words are powerful. Yes, digital advertising sure beats the old printed portfolio as a musician. You can reach a larger audience at a fraction of the cost.   And you can create a brand using power lines.   Yes, it has helped me.   Thanks my friend.

Hi friend @josediccus, great article.

Speculation and hype in advertising can make you sell a product quickly, but what will give you stability in the market is that you are clear and honest when you advertise, that creates trust.

Thanks for sharing. Welcome to Project Hope

I'm following you!

Thanks for sharing this fine article with @project.hope. We are happy to have you as one of our newest community members. Cheers!

Hello @josediccus and welcome to Project.Hope

We are undoubtedly living in an information age, where social networks have great power to transmit any news immediately, that is, it reaches the consumer immediately. Television, radio, newspapers have almost lost the great influence they used to have 30 years ago. The artificial intelligences (AI) are doing their best to determine the type of public to which the advertisements and propaganda are offered, according to their inclinations, hobbies, and habits. That's why advertising firms must adapt to new technologies and trends, making use of AI, which will allow them to target the type of product to the determined public.

In short, sending advertisements about axes and saws to cut trees to ladies who love to cook or are inclined to kitchen products, is a waste of time. This is where AI's will be of great help to ad firms.  

Thanks for sharing :)

Hello appreciated @josediccus.

Thank you for choosing Project Hope Hive. Welcome!

The current public is harder to impress. Their minds are so accustomed to technology and digital editions that they have become incredulous, which makes advertising work even more difficult.

Maybe a technique of going back to the roots could work. Create an advertising hybrid that merges past and present.

> I'll be releasing a part two to this study on the framework of my ideal advertising format. Cheers and thanks for reading

We will be attentive to that second installment.

Your friend, Juan.

Hi @josediccus

Friend very solid reading.

But I can only say that with the advancement of technologies and even more of social networks. The advertising area has also modified its forms. It is very true that and share your opinion it is good to test the product to which we are going to carry out some advertising, since it is your reputation that will be at stake to advertise something just for money and that that product is not a good product., I think It's not worth advertising.


Greetings friend from Venezuela.

I'd agree that advertising has undergone a transformation, and is still doing go. While many ads stick with the old model which reeks of simple, blatant brainwashing and propaganda, many educated audiences are very resistant to such methods.

Consequently, in this day and age, advertising that focuses on facts might be more effective than advertising that uses nonsense and utter BS.  

On another note, welcome to the ProjectHope community / hive. I hope you can thrive along with the community.

The marketing sector is definitely not the way it should be, we need minds who are not just concerned about their profits, I wish you the best .

Welcome to the community, I hope you enjoy the company and we can share opinions and points of view.

Entering the subject. I think that advertising is a business and every business seeks to make money, but it happens that "businesses with good quality" try to make money without damaging their credibility or losing reputation in front of their followers, because it is very bad for businesses to lose their faith of your audience or your consumers. At least, these ideas applied to what I remember from old business.

I am now remembering a little the ideas of a couple of decades ago, when social media influencers and bloggers began to be notable, it was an unstoppable boom, these new players provided a new window of exposure to products and services, providing a critique or telling their experiences, they gradually gained audience and an image was created before their audience, so the next step for the publicists was to contact them to be able to make use of their communication channels and use the image they had already cultivated.

It happened that digital advertising was already emerging as an important niche, despite the web and the explosion of companies in it were something that was observed since the end of the twentieth century, advertising developed for the digital media was very based on old ways, with the emergence of Web 2.0 and the interaction in communities and platforms that gave way to Social Networks, the game began to change, consumers found that content could be created and could be pormotors or haters of products or services , it is true that the Troles were not lacking, but in general, I think it was a good thing that these spaces were born to interact and make personal opinions and experiences known.

This led to a form of "word of mouth" advertising but in a digital medium, it looked like what was the old epidemiology model, in which one could study the rumors and advertising "from person to person" that could be Observe in previous decades. I think it was at that time that social networks gained so much boom and advertising companies began to notice that it was a niche of contact and dissemination of their services that they had to attend.

What problem do we encounter with this? The old dilemma between the question of making money regardless of the means or false promises, versus, giving the relevant information of things and promoting those with which you could commit yourself in good faith. I think that in many cases, the last position was quite idealistic, although it was the most respectable.

Hello @josediccus

Thank you for choosing to post within project.hope HIVE/community. I was wondering if there is any way to DM you as I would like to explain little bit about our community goals and structure.

Do you use telegram or discord? If you do then join our server and give me a shout. I would gladly share with you goals of our community and explain our project.hope economy.

Discord sever: https://discord.gg/yzMFjR

Upvoted already.
@crypto.piotr