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###### [Image Source](https://www.google.com/search?q=customer+decision+making+process&client=ms-android-transsion-infinix-rev1&prmd=ivn&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjOtajP65ToAhWnUxUIHVKXBEAQ_AUoAXoECBAQAg#imgrc=J4DZEfs6UlJW-M)





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Making decision is a paramount process that is necessary for a consumer, in marketing it's often said that the a consumer is the main reason for marketing or that marketing starts and ends with a consumer and in my experience as a PR person, attention is often given to a consumer because they're the main reason for production and this is also often paying attention to the rational and irrational reasons as to why they actually decide to buy a product in preference to another. First there's **Need Recognition** need recognition is the actual reason as to why a consumer buys in the first place, if a need doesn't arise then a consumer doesn't need to buy. So need arises arising is the first decision making process that a consumer must first undergo. For example, **hunger is a need** and the physical need to solve hunger becomes food, the urge for sex is a need, howbeit, it's not a physical but a psychological one and when there's need recognition a consumer is moved to take initial actions.


The second would be **Information search** this is actually seeking for information that can be able to solve a particular recognised need. Information to solve a particular need can arise from recommendations, it can arrive also from direct marketing whichf I can call endorsement, however when a consumer seek for information it means that they do not have a prior or previous knowledge. For example after recognising a need then there will be going ahead to look for means to solve a recognised need and in this stage a consumer is desperate because information search might linger a bit. The third would definitely be **evaluation of alternative** evaluations of alternative is making comparisons after information search to choose the best amongst a lot of choices. *In Most cases alternative evaluations is influenced by price and a need to go for quality* when a consumer is presented with a lot of choices there's the process of alternative evaluation and the best decision is often chosen.




**Purchase decision** is the next and why is this so? This is because after making the best choice, then a consumer's purchasing power is brought to play and this is when they can make away with their money in other to buy. Purchasing decisions is where a consumer will now need to go a manufacturer, a wholesaler or retailer to exchange goods and services in a particular meeting point called a market. The next stage will be **Post Purchase Evaluation** post purchase evaluation is the behaviour often exhibited by a consumer. In this stage it would means a consumer evaluates the satisfaction or the dissatisfaction they get from using a particular product which they've purchases. Post purchasing evaluation is very important because it helps a consumer know if they continue purchasing a product or not.



Howbeit in marketing, a manufacturer practising relational marketing is always involved in the consumer's Post Purchase Evaluation and this way a consumer might be able to speak out their happiness or say out their frustration from using a particular product. Dissociation in marketing is that feeling of unsatisfactoriness which a consumer  attains as a result of using a product. Every consumer hopes to fully derive satisfaction after their purchasing decisions and they fear unsatisfactoriness as a result. In marketing however this process is often analysed carefully before production especially if a potential product hopes to fully satisfy consumers to the core. In earnest consumer decision making process cannot be ignored in marketing because it's a bedrock in marketing. In a position where this processes are studied it helps in maintaining longevity of a brand in the market and it helps in segmentation of a market 




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> **Interested in some more of my works?**



### [The Practical Process Of Test Marketing A Potential Product That's New To A Market. (Part II)](https://steemit.com/hive-175254/@josediccus/the-practical-process-of-test-marketing-a-potential-product-that-s-new-to-a-market-part-ii)


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### [A Book Of Pun. (An Original Poetry)](https://steemit.com/hive-190212/@josediccus/a-book-of-pun-an-original-poetry)












### [The Fruitfulness Of Taking Actions Immediately We Make Decisions](https://steemit.com/dtube/@josediccus/7q04hcmicmd)




### [How The First Attempt To Communication & Conversation Changes The Eventuality Of An Initial Outcome.](https://steemit.com/psychology/@josediccus/how-the-first-attempt-to-communication-and-conversation-changes-the-eventuality-of-an-initial-outcome)





### [Waking Up "Undead". (An Original Poetry)](https://steemit.com/hive-174578/@josediccus/waking-up-undead-an-original-poetry)






### [The Dilemma That Comes With Condoling The Act Of Betrayal](https://steemit.com/dtube/@josediccus/w0r3ajocegm)



### [Building My Dream Advertising Firm; Getting Results From The Tip Of The Finger](https://steemit.com/hive-175254/@josediccus/building-my-dream-advertising-firm-getting-results-from-the-tip-of-the-finger)







### [Motivation, Self Love, Suicide And Depression; What Are The Determining Measures To Continuity?](https://steemit.com/hive-142175/@josediccus/motivation-self-love-suicide-and-depression-what-are-the-determining-measures-to-continuity)





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**My name is @Josediccus, a young Nigerian student who is a Dtuber, 📷 Psychologist, Poet And Sports Writer/Analyst. I'm using my contents as a process to create shared meaning as well as create expressions through which people on/off steem can relate. I believe content is a process to be enjoyed and relished and I'm up for any collaborations in my field stated above. Cheers**


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#### @Josediccus, your brother in pen and video 📷

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*I'm hoping to reach more people who are broken at heart and spirit, so share on any platform or resteem*

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### [My Twitter handle✓](https://mobile.twitter.com/PERCIVAL_JOEY)



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