That's really problematic when you consider that content producers should be rewarded for ads too... Hopefully, it picks up, but I am disappointed with that number. 

Additionally, I'd really like to see a decentralized promotion system with STEEM burned like Steempeak has.

That’s not a bad number considering the drop in traffic and the use of other front ends! I’m not sure if they also going with a self managed programmatic tool because that would also help improve CPMs and CPC’s

It is better 20k than nothing!

wonder if they are able to tell which accounts generate the most traffic? if they have such detailed info on stats, would be nice to know more about views?

More layoffs incoming.

I would say bad advertisment partners if its only 20k.

Want an influx of new users???  Stop the malicious, programmed and ideological downvoting by people WHO NEVER POST or add an value to the platform.

THAT, and go BACK to the reward system setup that was in place prior to the last hardfork.  The rich getting richer here is NOT going to drive site statistics higher.

I GUARANTEE THAT!

Last year has been quite a fight between ad blockers and ad publishers... Even though there is still a lot of people that don't use ad blockers, the number of people who use host black lists and ad blockers is constantly increasing. Even some browser development teams have joined the fight against ad publishers and added features in browsers to block known hosts serving ads.

# 👍

Maybe they should start promoting themselves after next hard fork
I'm starting to think they have yet to understand the importance of marketing.  Its kinda sad, though.

Yes the ad rev and monthly expenditure figures were very interesting.

I was surprised when Eli had mentioned $50K /mth in the past. $20K is more realistic (and more in line with Hypestat projections - currently $32K/mth).

It is going to be a majorly hard slog to 10x that ad rev to break even - but somehow they need to find a way...

Othewise presumably the monthly deficit of $200K - $20K = $180K can only be met by selling STEEM.

If my calculations are correct that would be over 1 million STEEM per month (higher than the previous programmatic sales of 800K per month).

I think this challenges the claim that Steem is decentralised - on Wordpress, they store my data on centralised servers but I get ad revenue based on the traffic I generate. 

On Steem the data is stored on decentralised servers (unless it's video) and Steem keeps all the add revenue from the traffic we generate. 

I know that's just fiat, and the crypto's (Steem distribution) is different, but that aspect at least is about as centralised as it gets... all the fiat from the ad revenue all of us generate  flowing to one company. 

Maybe it doesn't matter because that's what's required to stablise the platform...?

I dunno, it's just an interesting/ challenging thing to think about. 

I don't think it would pass the 'pub layman test' - If it came up in conversation down the pub people would laugh at me if I claimed Steem was decentralised on the basis of what's happening with the ads. 

On a separate note I've earned a decent WP ad revenue since 2015, which has declined rapidly in the last couple of years. When Ellie was making her predictions about proposed future revenue in a Discord show last year i did comment that that was guff, I was right. She was way over-optimistic. 

That 20K figure isn't going to increase. The only way is down. There's too much competition out there. If they maintain that figure, that would be a real achievement.