I meant how would curation and following affect the advertisers decision-making? I'm not against the authors with large followings making even more money through ad revenue, but don't you think the advertisers would focus almost exclusively on those with a large following and high viewship? 

I wonder if auctioning away usage rights to the content itself would have more value. i.e.: 

Great post provides insight on a relevant topic, cites their sources, creates value in a field... Platforms with existing viewership (magazines, journals, newspapers, etc.) bid on the right to republish the content with attribution to the user who created it. Obviously with an opt-in for users to allow platforms to bid on their content.

An arrangement like that would promote good writers regardless of following and allow those writing quality posts to have a monetary incentive to continue doing so, even when their steemit revenue might only be in cents.