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Twitter is a great way to market your books and products, But it also can be a huge waste of time if you don't know what you are doing. Here are some tips to help improve your Twitter game!  
 
With 310 Million monthly active users, Twitter is one of the largest social media platforms for both individuals and businesses to broaden their reach over the internet. Twitter followers are twitter accounts that receive your 140 character twitter updates on their timelines, twitter allows you to reply, quote tweet, retweet and favorite these updates. Twitter followers can be increased in the following ways:

# Engage Your  Followers #
Sadly on Twitter, There are a lot of bots and garbage. It's hard to find a real person on Twitter these days it seems like. No customer wants to feel like they are being forced to buy your product, Even if it's great.  You showing that you are really human and you want a relationship with your followers will go a long way, even if you don't engage everyone. Your other followers will see you engaging with other people, and that will have a positive impact on your business.
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# Post links to great content # 
You may want to post links to other people's content, Or just your own. Make sure it's always good content. You may need to reshare it a couple times, so it's seen. This may seem spammy. But if your followers don't see it, They can't use it for their benefit. So share it again at a different time of day to get more exposure. 



# Paid Followers #
Many online sites such as 500followers.com or twitter itself provide paid access to more followers. This strategy works better for businesses looking to market their products through bloggers and social media trends.
This shouldn't be your only method of gaining traction. I feel like if you are starting out with 0 followers this can be a great way to increase that amount. Sometimes if you have a Twitter that has only 10 followers, It looks shady. So adding a good amount of followers will help you get more organic ones. It' s kind of like the "if other people like it, I may like it" thing. Would you really "like" something that no one in the world likes ? Probably not. 
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# Twitter Handles and Following #
A Twitter handle acts as a twitter username. Essentially, a twitter handle must be short, concise and relevant. Most importantly, it should be professional looking. A profile picture and cover photo also give a twitter profile a professional look for when twitter users visit your profile.
It is also essential that you follow other twitter accounts which will follow you back, this automatically increases your follower count. Popular twitter accounts can be followed which may retweet your tweets and increase your reach and followers count.


3.    Hashtags and Trends
Hashtags are keywords that are added to tweets and used to search tweets containing the same hashtag. They act as categorizers that enable your followers or twitter users in general to access tweets of a particular genre. Using hashtags that users are interested in and are likely to search, can increase your twitter count. 

Trends are hashtags that are being excessively used by twitter users of a particular region. They are optimized country to country and appear on the twitter timeline of each user. Tweeting through trending twitter hashtags will increase your follower count as you are now tweeting to a specific demographic. Use this to spread your content, Giveaways and overall reach.


  # Social Media Management Sites #
Websites such as HootSuite and Sprout social allow social media management for multiple social media platforms. This allows linking Twitter accounts to other social media platforms, scheduling tweets, managing replies, etc. They also provide analytical tools to monitor which tweets get the most interactions thereby singling out content that receives the most attention. Similar content can be produced to increase follower count. This is helpful because as you grow your business, it can be much harder to manage all of your social media accounts at once. Plus you don't want to spend too much time on social media; That will steal time from running your business. 


# Tweetadder #

Tools such as tweetadder allow searching for users by specifying demographic details such as age, keywords, bio, gender etc. By targeting a specific group of Twitter users, follower count can be increased by producing content relevant to the searched demographic.

These are ways that you can grow your Twitter quickly and easily so you can spend more time doing other areas of your business. 

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