![Content-creation-apps-header-image1.jpg](https://cdn.steemitimages.com/DQmP4oosj6RTd7evpTzNd1Z4UTNZP4uRzwKEKRY9FfBenzs/Content-creation-apps-header-image1.jpg)

Content distribution basically involves promoting content to a targeted online audience by using various media formats through channels and networks. Today an individual with an internet connection can easily create and promote their content widely. But the big question is, how effective will it be? Content marketing is growing day by day, brands are booming, content creators are becoming more creative.  But there is a problem, brands are losing lots of money, publishers are unable to reach the targeted market, at the expense of the content consumer. 
For some time, content distribution has been through social platform and search engines, they have been making lots of cash from the engagements in the expense of the consumers, while publishers and creators earn so little. 

## Media protocol

![MEDIA-Protocol-banner-2.jpg](https://cdn.steemitimages.com/DQmV5BQUSWN53yo2rQXYHdBamsp8C2LoEdRaiEtZg5zTKH1/MEDIA-Protocol-banner-2.jpg)

Thus the idea to come up with MEDIA Protocol which will be an open architecture that focuses on creating a multi-directional economy, by bringing together publishers, creators and content consumers to a single platform of content, data, and incentives exchange.  MEDIA Protocol will allow publisher and content creators to interact directly with consumers to a more transparent, efficient and uninterrupted online content experience for all users. MEDIA Protocol believes there is no need to use middlemen in data, content and reward transfer. By taking the lead to change people’s perception, MEDIA protocol will use its dedicated team and their advisers by using the available resource for sure they will achieve a milestone in building a new content distribution platform. 

## How media protocol will solve content creation issues

MEDIA Protocol Will see that it creates smart URLs that allow publishers and creators to directly reward content consumers for viewing, liking or sharing their content. The publisher will have to creates and posts authentic content, then forward it to the MEDIA Protocol smart contract, then the consumer earns token rewards every time they view, like or share that content. 
MEDIA Protocol is the foundation for an ecosystem where publishers, creators and any variety of content distribution platform can interact directly with consumers to further a more transparent, efficient and enjoyable online content experience for everyone

Publisher and content promoters will have to associate a URL to an Ethereum address in order to register a promotion, receive tips and for paywall payments. the publisher will verify the URL by including a destination wallet address for payment purposes within a meta tag in the page. Publishers and brands will have to promote URLs using media protocol tokens to increase views. a publisher initiates a smart contract request using their wallet, then submit a combination of The URL to be promoted. Promotion parameters, List of acceptable identity verification services for consumers and affiliates also including maximum affiliate commission level.

Similarly, for promotions aimed at publishers or content creators, one will submit a combination of The URL to be promoted, the Promotion and The address that will receive the tokens after the promotion is submitted, it creates an entry in the smart contract which validates the promotion period, after which the promotion has to be renewed. 

## URL Consumption
For every impression, like, click, vote or share on social media for a URL that the dApp is aware, dApp submits a notification to the smart contract. A preset algorithm with the smart contract will then assert whether the consumer is verified as per publisher’s specifications and will credit the consumer with tokens.
Media protocol gives an opportunity to brands publishers and content consumers in the platform to interact and share ideas. Content promotion will make a paradigm shift by decentralizing the distribution. Consumers will be rewarded for their data and their role in interaction while publishers and content creators will earn more.

## MEDIA Protocol ECOSYSTEM 
MEDIA Protocol has come up with a smart contact to create a functional token economy that will bring all the stakeholders together. Through the smart contact, a reward based economy I will see those token earnings, within the economy, though it will be possible to exchange the tokens to Ethereum currency
Media protocol has come up with a third party application, CryptoCatnip dApp will provide Proof-of-Concept for the protocol, a reference architecture and monitor engagement inside the ecosystem while promoting adoption and onboarding users.
## MEDIA Protocol platform 
MEDIA Protocol platform will run on top of the Ethereum blockchain and is designed, ensuring it is user-friendly for content creators who will actually require little to no technical know-how to add to a commerce site. Publishers and content creators will to registered URL against an Ethereum account this will form the basis of transactions between content publishers, promoters, distributors, and consumers. Content creators will promote their content using the protocol or choose to use their current balance of MEDIA Protocol tokens to promote the URL itself.


## MEDIA Protocol TOKEN CIRCULATION

![media-protocol-how-it-works.png](https://cdn.steemitimages.com/DQmah5jmRWdRv8Ad7bkhvEN8XzUZj1xHVKh7DDxsLicLyPf/media-protocol-how-it-works.png)
MEDIA Protocol has come up with a two-way token interaction between the content promoters and consumers. Giving an opportunity for affiliate apps which are generally third-party apps i.e CryptoCatnip app and content distribution platforms. The reward algorithm is defined in a way that it represents the impact to the publisher/promoter of the specific interaction. 

MEDIA Protocol will allow publishers to incentivize consumer interaction with content to earn tokens attached to a specific piece of content. Tokens distributions as specific rewards for defined content interactions via apps and content distribution platforms that support MEDIA Protocol.
Content consumers that use platforms supporting MEDIA Protocol will have the option to both earn and spend tokens. With media protocol:

### Consumers are able to
* Receive rewards from publishers and content promoters
* exchange tokens to make purchases 
* pay tips to publishers and content distributors
* pay subscriptions in the platform

### Content promoters
* add funds inform of tokens
* receive tips and make payments to consumers

### Content distribution
* receive commissions from distribution
* receive payments from brands 

Content consumers have a chance to participate in the bounty program, affiliate program, and receive compensated from publishers when they share personal information in return earn MEDIA protocol tokens. For investors MEDIA protocol ICO presale will give them a chance to invest in this project and see this project bring a revolution in this industry. Token security is guaranteed, MEDIA protocol team has vast experience writing secure code, and will stay up-to-date with Ethereum security vulnerabilities and in case of anything response is immediate.

### CryptoCatnip dApp

![Media-Pro.png](https://cdn.steemitimages.com/DQmcWKvPzcLxDvDnWUZw4YtJovgPnnn7FKYruabXZZvStoA/Media-Pro.png)
Media protocol has come up with a mobile application that has the news and media for the crypto world, it has an accessible and user-friendly interface. it allows content interaction to be incentivized and tracked through the blockchain. The CryptoCatnip dApp will provide a Proof-of-Concept for the protocol.
The app will have a reference architecture for those building dApps on the platform while it bootstrapped engagements inside the ecosystem this will encourage adoption of the protocol.
### Affiliate program 
MEDIA Protocol has developed a transparent affiliate program that will reward third-party app developers based on their engagements on the platform. Affiliates enable users to initiate interaction with the token, dApp while sharing revenue. Publishers will decide on the maximum no. of affiliates and whether to verify them. This enhances transparency and commission distribution.

## *Important Links*
✅Website: https://www.mediaprotocol.org
✅Whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf
✅Twitter: https://twitter.com/MEDIA_Protocol
✅Telegram Group: https://t.me/Media_Protocol_Community
✅Bitcointalk ANN: https://bitcointalk.org/index.php?topic=3396313.0

### Blog by: Isaac Kimutai

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