Since the topic of search engine optimization is always on my mind and I have already seen that some articles written on PeakD are not displayed quite accurately in the search engines, I would like to publish a few articles in the near future that are dedicated to optimizing the articles that are published on PeakD. I will focus on the PeakD frontend, as this is my absolute favorite in terms of the developers behind it, its speed and reliability. So I won't be publishing any content for InLeo, Ecency or Hive.Blog for the time being.



![image.png](https://files.peakd.com/file/peakd-hive/louis88/Eos1E4pbUVwBUGq7uphhPTfhDC78wTjmqQkieo3b26DmRMZxT7xeEHC7YjWXRui9aVQ.png)
<sub>Ideogram V2 • NONE • 16:9 • Feb 14, 2025 10:32 PM Prompt: "A User sitting in a space in front of his laptop, writing an article concentrated"</sub>

In this article I would like to show 3 possibilities for schemas that could be integrated on PeakD in some way so that Google can better understand the articles we write here. In this article, I'm only taking a closer look at a blog post from back then that already has a pretty good ranking. This is my review of a pizzeria on the island of Koh Lanta from 2022. The article can be found here: https://peakd.com/hive-120586/@louis88/bows-pizza-on-koh-lanta-one-of-the-best-pizzeria-i-have-found-so-far-in-thailand


I'll show 3 code examples - 1. rich snippet review, 2. rich snippet article, 3. rich snippet blog post

Let's start with Rich Snippet Review, as my article was a review of my visit to the restaurant.

### Rich Snippet Review


```
{
  "@context": "https://schema.org",
  "@type": "Review",
  "itemReviewed": {
    "@type": "Restaurant",
    "name": "Bow's Pizza",
    "address": {
      "@type": "PostalAddress",
      "addressLocality": "Koh Lanta",
      "addressCountry": "Thailand"
    },
    "servesCuisine": "Italian",
    "priceRange": "$$",
    "aggregateRating": {
      "@type": "AggregateRating",
      "ratingValue": "4.8",
      "reviewCount": "25"
    }
  },
  "author": {
    "@type": "Person",
    "name": "Louis88"
  },
  "publisher": {
    "@type": "Organization",
    "name": "PeakD",
    "url": "https://peakd.com"
  },
  "datePublished": "2022-12-29",
  "reviewBody": "Bow's Pizza on Koh Lanta is one of the best pizzerias I have found in Thailand so far. The crust is perfectly crispy, and the ingredients are fresh. Highly recommended for anyone visiting the island!",
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": "5",
    "bestRating": "5",
    "worstRating": "1"
  }
}
```

Explanation:
- `@type: Review` → Indicates that this is a review.
- `itemReviewed: Restaurant` → Defines the reviewed entity (Bow's Pizza).
- `address` → Contains location details for Koh Lanta, Thailand.
- `servesCuisine` → Describes the type of cuisine (Italian/Pizza).
- `priceRange` → Indicates the approximate price level ($$ for mid-range pricing).
- `aggregateRating` → Represents an average rating based on multiple reviews.
- `author` → The author of the review (your Hive account louis88).
- `publisher` → The platform where the article was published (PeakD).
- `datePublished` → The publication date of the article.
- `reviewBody` → The actual review, including a short description.
- `reviewRating` → The rating of the restaurant (scale from 1 to 5).


We certainly cannot use some of the available rich snippets here, as we do not have or are not a rating system for locations. What I could imagine, however, is that @worldmappin from @detlev could also use some of them here. All in all, I think that rich snippets make a lot of sense so that Google and the other search engines can recognize better and faster what kind of content it is. However, I think the following two are better suited for longer articles that we publish on Hive.

### Rich Snippet Article

```
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Bow's Pizza on Koh Lanta - One of the best pizzerias I have found so far in Thailand",
  "author": {
    "@type": "Person",
    "name": "Louis88",
    "url": "https://peakd.com/@louis88"
  },
  "publisher": {
    "@type": "Organization",
    "name": "PeakD",
    "logo": {
      "@type": "ImageObject",
      "url": "https://peakd.com/favicon.ico"
    }
  },
  "datePublished": "2022-12-29",
  "dateModified": "2022-12-29",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://peakd.com/hive-120586/@louis88/bows-pizza-on-koh-lanta-one-of-the-best-pizzeria-i-have-found-so-far-in-thailand"
  },
  "articleSection": "Travel, Food, Reviews",
  "keywords": "Pizza, Koh Lanta, Thailand, Best Pizzeria, Food Review",
  "description": "A detailed review of Bow's Pizza on Koh Lanta, Thailand – one of the best pizzerias I have found so far!",
  "image": "https://images.hive.blog/0x0/https://files.peakd.com/file/peakd-hive/louis88/EoK4qzGeutSgirjroXnGP8ZbbDLu5c4iZjMDUuQ9svYffWgnXHiwosBLBrzwm7G1nBV.jpg",
  "wordCount": "1200"
}
```

### Rich Snippet BlogPosting 

```
{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Bow's Pizza on Koh Lanta - One of the best pizzerias I have found so far in Thailand",
  "author": {
    "@type": "Person",
    "name": "Louis88",
    "url": "https://peakd.com/@louis88"
  },
  "publisher": {
    "@type": "Organization",
    "name": "PeakD",
    "logo": {
      "@type": "ImageObject",
      "url": "https://peakd.com/favicon.ico"
    }
  },
  "datePublished": "2022-12-29",
  "dateModified": "2022-12-29",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://peakd.com/hive-120586/@louis88/bows-pizza-on-koh-lanta-one-of-the-best-pizzeria-i-have-found-so-far-in-thailand"
  },
  "articleBody": "Bow's Pizza on Koh Lanta is an amazing find for pizza lovers visiting Thailand. Their freshly baked pizzas, delicious crust, and authentic Italian flavors make it one of my favorite spots. Here’s why you should check it out!",
  "articleSection": "Travel, Food, Reviews",
  "keywords": "Pizza, Koh Lanta, Thailand, Best Pizzeria, Food Review",
  "description": "A travel blogger's review of Bow's Pizza on Koh Lanta, Thailand – one of the best pizzerias I have found so far!",
  "image": "https://images.hive.blog/0x0/https://files.peakd.com/file/peakd-hive/louis88/EoK4qzGeutSgirjroXnGP8ZbbDLu5c4iZjMDUuQ9svYffWgnXHiwosBLBrzwm7G1nBV.jpg",
  "wordCount": "1200"
}
```


## Choosing the Right Schema Markup: `Article` vs. `BlogPosting`

When publishing content online, **SEO optimization** plays a key role in making sure my articles reach the right audience. One important factor in this is the **Schema Markup** I use. For written content like my review of **Bow’s Pizza on Koh Lanta**, the two most relevant options are **`Article`** and **`BlogPosting`** but they serve different purposes. The review too, actually, but I'm not sure about that as PeakD hasn't yet established itself as a review platform / service that does reviews.

## 🔍 Key Differences Between `Article` and `BlogPosting`

| Feature                 | **Article** 📰                      | **BlogPosting** 📝                      |
|-------------------------|---------------------------------|--------------------------------|
| **Purpose**            | General articles, news, or structured research pieces | Blog posts, personal experiences, and storytelling |
| **SEO Optimization**    | Better for editorial content & news | Better for personal blogs & search rankings in blog-related queries |
| **Structure & Style**   | More structured, meant for formal reporting | More casual, often includes personal opinions and emotions |
| **Best For**            | News websites, corporate articles, research | Travel blogs, experience-based reviews, storytelling |

---

### 📰 Why `Article` Doesn't Fit My Review

If I were writing a **formal travel article** for a professional publication, `Article` could be a reasonable choice. It's designed for **news, research, and structured reports** things like **“The 10 Best Pizzerias in Thailand”** or a **fact-based analysis of Koh Lanta’s food scene**.

But that's not what my content is about. I’m not trying to provide a corporate or journalistic perspective. I want to share my **personal experience** and **honest thoughts** about one of the best pizzerias I’ve found so far in Thailand.

---

### 📝 Why `BlogPosting` is the Right Choice

Since this review is based on **my personal experience**, `BlogPosting` is the **perfect schema markup** because:
- It **signals to Google** that this is a **blog post**, making it more likely to appear in **blog-related search results**.
- It allows me to structure the content in a more **informal, storytelling-driven** way, rather than following strict journalistic guidelines.
- The `articleBody` property enables a **detailed, in-depth description** of my experience, which fits my **long-form travel content**.

If someone searches for **“Best Pizza in Koh Lanta”**, I want them to **find my personal review**, not just another travel guide listing. **This is why `BlogPosting` makes the most sense.**

---

#### Final Thoughts

At the end of the day, **Schema Markup isn’t just about SEO! It’s about context**. Choosing `BlogPosting` over `Article` helps me categorize this review in a way that **matches my intent** and **helps readers find authentic experiences** rather than generic travel summaries.

So, if you’re writing a **personal food review, travel story, or experience-based blog**, `BlogPosting` is the way to go. If it’s more of a **formal, research-driven piece**, then `Article` is a better fit.

For my **Bow’s Pizza review**, I’m sticking with **`BlogPosting`**, because **this is my story, my experience, and my recommendation**. And now I need an integration in PeakD's source code for my blog post that integrates the Markup BlogPosting schema - yes, I know it won't work overnight, but would be a good first step in good search engine optimization for our blogs and articles here on Hive :) Looking forward to feedback from @asgarth @peakd @jarvie


![image.png](https://files.peakd.com/file/peakd-hive/louis88/23tRsvfpoNm3326Piy3VRW4Vi3ebC62cktgDT9TMHK2rJGMMrdZ3sMS3zuqKvyNeY5qaF.png)