London is a small town, on the way from the gym bumped into [Stephan Tual](https://www.linkedin.com/in/stephantual/), [James Lund](https://www.linkedin.com/in/jamesslund/) and [Cassius](http://cassiuskiani.com/) *(not on the picture)* from https://www.atlasneue.com/

![stephen-tual.jpg](https://cdn.steemitimages.com/DQmUxFNsPCoXHX6doKxcoj4GpaiD2vSbU4sckoriHQVkeNp/stephen-tual.jpg)

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One of the recent realisations - investors seek return of investment.

Do I prefer life work balance - looking after my health and wellbeing - or maximising shareholders profit?

I put my life first. It's a life work balance for me, despite 100x difference in amount of Google hits:
![Screen Shot 2018-08-17 at 20.06.11.png](https://cdn.steemitimages.com/DQmQwkAsJj7RRbYNWGzrVAphmDiF7jKwxoynVZUn5t4n2d6/Screen%20Shot%202018-08-17%20at%2020.06.11.png)

![Screen Shot 2018-08-17 at 20.12.12.png](https://cdn.steemitimages.com/DQmcMHTuZzTMgdKFGaEjpmFFtjXWSp9xZ33zcoZ9YgueBWt/Screen%20Shot%202018-08-17%20at%2020.12.12.png)

What if I just open-source the whole thing now? It is meant to be open-source anyway. Check the latest post: [Why open-sourcing is such a challenge?](https://steemit.com/mailhustle/@mailhustle/why-open-sourcing-is-such-a-challenge) I'm worried that working on making code public will be a distraction. I'm not worried about someone else stealing the idea - ideas are everywhere, execution that matters. I will happily use the clone...

There is a number of ways how it can make money, the amount of value sitting in my email inbox is insane. Other CRMs and sales automation software are targeting corporates, scale-ups, start-ups... But now times are changing, everyone is entrepreneur or has some sidehustle. Raising money for the church, lemonade stand, letting everyone know about yard sale - these are potential use cases.

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Early results have been promising.

Starting from something simple, to demonstrate the value.

Then more advanced features, it is described well on the website, just check the whitepaper...

![Screen Shot 2018-08-17 at 20.07.54.png](https://cdn.steemitimages.com/DQmNwwL95vMs9PuPXWZH67gLCoMpKi46jubn6AExdcHtYjq/Screen%20Shot%202018-08-17%20at%2020.07.54.png)


### https://mailhustle.com/

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I think there might be a bigger game in play, check my two articles:
* [Vision of a future, 2017 version](https://www.huffingtonpost.com/entry/vision-of-a-future-2017-version_us_59913a4fe4b0caa1687a619f)
* [Global warming and what can we do - some portion of positive news...](https://www.huffingtonpost.com/entry/59ec9143e4b092f9f24192f3)

Waking up the planet, just search for "Lake Chad" and "Rohingya" - the stuff gets messy rather quickly... Always following principles of https://en.wikipedia.org/wiki/Effective_altruism and envisioning how to best apply myself. Seeking my team, seeking my support network...