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What does Customer Lifetime Value (CLTV) mean?‬ ‪Customer lifetime value is an ... by marcelwise

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appics · @marcelwise ·
What does Customer Lifetime Value (CLTV) mean?‬ ‪Customer lifetime value is an ...
... indicator of the total revenues your business can expect from a single customer account. CLTV compares a customer's revenue value to the predicted customer lifespan. ‬

What about Customer Acquisition Cost (CAC)? 

CAC is the amount of money your business needs to invest in convincing a customer to buy a product. Therefore, Customer Acquisition Cost is an important business metric.

‪<br/><br/>[![e1719ca816d31d24c08d80c60c0df12c](https://s3.us-east-1.amazonaws.com/appics-content/e1719ca816d31d24c08d80c60c0df12c-640)](https://appics.com/referenced.html?ref=steemit.com&type=image&id=57669&url=https://s3.us-east-1.amazonaws.com/appics-content/e1719ca816d31d24c08d80c60c0df12c-640&caption=What%20does%20Customer%20Lifetime%20Value%20(CLTV)%20mean?%E2%80%AC%0A%0A%E2%80%AACustomer%20lifetime%20value%20is%20an%20indicator%20of%20the%20total%20revenues%20your%20business%20can%20expect%20from%20a%20single%20customer%20account.%20CLTV%20compares%20a%20customer's%20revenue%20value%20to%20the%20predicted%20customer%20lifespan.%20%E2%80%AC%0A%0AWhat%20about%20Customer%20Acquisition%20Cost%20(CAC)?%20%0A%0ACAC%20is%20the%20amount%20of%20money%20your%20business%20needs%20to%20invest%20in%20convincing%20a%20customer%20to%20buy%20a%20product.%20Therefore,%20Customer%20Acquisition%20Cost%20is%20an%20important%20business%20metric.%0A%0A%E2%80%AA&category=business&hashtags=marketing+cac+contentmarketing+marketingtip&author=marcelwise&profileImageUrl=https://s3.us-east-1.amazonaws.com/appics-content/profileImages/3062-1575466237594-640&permlink=appics-v1-appics-im-57669)<br/><br/>[![Powered by APPICS - visit us at appics.com](https://s3.eu-central-1.amazonaws.com/appics-staging/steemit_banner.gif)](https://appics.com/referenced.html?ref=steemit.com&type=image&id=57669&url=https://s3.us-east-1.amazonaws.com/appics-content/e1719ca816d31d24c08d80c60c0df12c-640&caption=What%20does%20Customer%20Lifetime%20Value%20(CLTV)%20mean?%E2%80%AC%0A%0A%E2%80%AACustomer%20lifetime%20value%20is%20an%20indicator%20of%20the%20total%20revenues%20your%20business%20can%20expect%20from%20a%20single%20customer%20account.%20CLTV%20compares%20a%20customer's%20revenue%20value%20to%20the%20predicted%20customer%20lifespan.%20%E2%80%AC%0A%0AWhat%20about%20Customer%20Acquisition%20Cost%20(CAC)?%20%0A%0ACAC%20is%20the%20amount%20of%20money%20your%20business%20needs%20to%20invest%20in%20convincing%20a%20customer%20to%20buy%20a%20product.%20Therefore,%20Customer%20Acquisition%20Cost%20is%20an%20important%20business%20metric.%0A%0A%E2%80%AA&category=business&hashtags=marketing+cac+contentmarketing+marketingtip&author=marcelwise&profileImageUrl=https://s3.us-east-1.amazonaws.com/appics-content/profileImages/3062-1575466237594-640&permlink=appics-v1-appics-im-57669)
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‪Customer lifetime value is an ..."
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‪Customer lifetime value is an ..."
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