<center>http://blog.economie-numerique.net/wp-content/uploads/2019/12/E-commerce.png</center> <br/><strong>In</strong> <strong>e-commerce</strong>, there are every day several websites that are created. The challenge for business owners is to avoid some common pitfalls in order to have more sales and offer the customer a <strong>good experience</strong> through visiting the website.

What are the common pitfalls and how to avoid them?

<a href="http://blog.economie-numerique.net/wp-content/uploads/2019/12/E-commerce.png"><center><img class="aligncenter wp-image-39724" src="http://blog.economie-numerique.net/wp-content/uploads/2019/12/E-commerce.png" alt="" width="630" height="448" data-wp-pid="39724" /></center><br/></a>

First of all, <strong>a bad page</strong> does not attract people. So, there will not be enough visits to the <strong>website</strong> and few people will like to shop on a page that does not look good and professional. That’s why the page must be clean, enticing, attractive and appropriate for the products it offers.

In addition, the use of very good quality images is highly recommended. To help <strong>business owners</strong> in their approach, many templates exist and are very easy to implement. They offer a better experience to the shopper in the <strong>e-commerce website</strong>.

Besides, the <strong>customer</strong> can make nowadays purchases on any device whether it is the computer, the mobile or via his tablet. Designing an e-commerce site without thinking about <strong>responsive site</strong> can have a negative impact on the <strong>conversion rate</strong> of sales because the shopper will have a bad <strong>user experience</strong>.

<strong>The loading time of pages</strong> is also important: the slower the load time, the more people will close the page before opening. It is therefore necessary to check regularly the loading time of the e-commerce site.

On e-commerce websites, there are still <strong>product pages</strong> where there is a lot of information. The creator of the site believes that this is a way to make more visits and sales, but in the majority of cases, when the customer has more than essential information, he will abandon the purchase.

Furthermore, the business owner must be creative and play on simplicity and clarity. The product information may provide essential information on the product, including <strong>shipping, return policies and payment methods.</strong>

The checkout process is one of the important keys to complete a sale. It must be easy for the shopper to enter his personal information. The <strong>checkout process</strong> have to be fast and fluid. The e-commerce website owner have to provide as many payment options as possible, such as PayPal, Apple Pay, etc. to prevent shoppers from hesitating and to put them in trust and confidence.

Finally, most sites ignore this aspect. However, in order to differentiate from the competition and to retain customers, it is necessary to develop a strong <strong>brand awareness</strong>. To be competitive, an e-commerce website needs to consistently provide <strong>personalized products</strong> that respond to its customers’ interests and needs. <br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : http://blog.economie-numerique.net/2020/04/20/how-to-avoid-common-e-commerce-pitfalls/ </em><hr/></center>