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It's not just about the tech by meno

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· @meno ·
$7.31
It's not just about the tech
![](https://d1vof77qrk4l5q.cloudfront.net/img/5fc19f08da5023a2eae0fe79c3c79c2572c55d5d.jpg)

It's obvious by now that TRON is outpacing other projects by a long shot, and to be honest, I'm not surprised anymore. We focus so much on the tech, that we forget what actually works with most people, and for some reason we've become somewhat allergic to the idea of marketing crypto.

It would be unfair for me to say anything too negative about Tron, I mean, some of the criticism I've been hearing since I first heard of the project might still be true, but if there is one thing Justin Sun seems to excel in is marketing. He knows how to attract people, and knows how to make his face show up everywhere you look.

The airdrop hype has of course played a big role here, and nobody can deny that people will always fall for free tokens, but the way its been deployed and even binance being involved, makes this particular move somewhat genius if I'm to be honest.

In this bear market, Tron has literally doubled in a month, all meanwhile the marketcap for all of cryptospace dwindles. 

We can sit here and talk about the tech all day, but is that really the reason why Tron is killing it? I think we need to stop fooling ourselves and get serious about marketing.

@meno

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@daudimitch ·
$0.02
Let me add, its marketing and using what you have at your advantage... Steem has so much unused tools but yea, its make no sense even saying anything, it never gets done or they override it and do the opposite...
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@daveonarrival ·
$0.02
Marketing is definitely a big part of it. Justin is also targeting the Chinese market, which is huge. But yes, other blockchains need to start imitating one like Tron, hiring marketing experts and people with connections.
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@gniksivart ·
$0.02
>The airdrop hype has of course played a big role here

It's 100% the airdrop that is driving this price action. In a bull market this would have made a mild jump in price, but with people in the trading world being bored right now they will jump on anything that moves. 

I wouldn't be suprised that even a few days before the air drop hits the price begins to go back down and a few weeks after the air drop if the price doesn't do a 100% correction. 

It's just a waste of time if you ask me marketing like this because most of the time it's all hype with no or very little follow through.
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@heyimsnuffles ·
$0.02
What does Tron actually do?

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@meno ·
$0.03
It's a DPOS token, smart contract.... Think eos but not as flexible

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@itstime · (edited)
$0.02
is windows the  best OS ?
or is windows the most adopted OS ?

Marketing balanced with tech..currently we are sitting at near zero marketing !!
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@meno ·
I would argue it's not, but it's the one most people use.. more adoption, so in that sense it won.

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@itstime ·
Adoption driven by marketing at right time....
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@valued-customer ·
No one ever called Bill Gates stupid and didn't lie.  When he was one of the hackers at his posh prep school, he learned of their feelings and actions regarding piracy.  So, when he made DOS (actually stole it from DR DOS) he made it very easy to crack, and declaimed volubly against 'piracy' - knowing his former friends would take it as a personal challenge to crack it.  

They did.  They also were the providers of IT services to American companies, and, since they used DOS (and later Windows, similarly taken from Apple's GUI) all their software tools were ported to it.  So they had the companies they worked for use it too, making Bill Gates the richest man in the world out of spite.

Perhaps the most brilliant marketing ploy ever devised.
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@itstime ·
marketing is pivotal !! and of-course you need to have working tech to have something to back it up...
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@jongolson ·
$0.02
preach. yeah man. there’s a reason why lots of other blockchain projects get the hype and publicity. 

sure i am very biased and think steem is king. we have so many amazing projects going. 

but alas. we can learn a lot from justin and his tron chain. it’s amazing to see them grow and the excitement surrounding it. steem should pay attention and capture some of that. 

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@meno ·
$0.09
That's right brother, the example of how to do it is right there for all of us to see.

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@morefacts ·
$0.03
Beyond the marketing and technology involved. I think the hope of following the development of projects from the beginning attracted people. We recommend, for example, a smile that uses mimblewimble

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@newageinv ·
$0.02
They benefited for the huge deployment of tokens to fund every aspect of their project for years which is I think where many failed as they speculated that prices would continue to rise.  This has given them the funding to aggressively market and pursue their roadmap with fireworks at ever step to raise the attention of the community at large!  Seems like marketing genius to me and good administrators m.

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@partiko ·
$0.02
Thank you so much for participating the Partiko Delegation Plan Round 1! We really appreciate your support! As part of the delegation benefits, we just gave you a 3.00% upvote! Together, let’s change the world!
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@pouchon ·
$0.02
Indeed we need Marketing. 
If marketing is part of how we move forward I think all steemians will vow for it. 
Just make sure we have a part with it. 
Delegation can be part of it as well to attract more steemians. 
Steem don’t do airdrop. 
Keep on postin 

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@robertoueti ·
$0.02
Hey @meno, do you know if we have something like a decentralized internet?
I read one day about the main problem today is that we have centralized servers and to solve this problem we need a decentralized internet, and when I said that, someone told me about TRON, but I don't know if TRON could give us some feature like that. Do you know if they can?
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@meno ·
$0.09
It technically could, but it's really trying to be a smart contract DPOS blockchain, to compete with ether and eos.

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@robertoueti ·
Hm.. So the main idea of project isn't being a new internet like I said? I hope some moment we could have something to decentralized internet ;)
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@shookriya ·
$0.04
HOT has also doubled this week, HOLO is the project behind the token and it is super legit...  they don’t do marketing either.
πŸ‘  ,
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@steem-ua ·
#### Hi @meno!

Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your **UA** account score is currently 5.978 which ranks you at **#319** across all Steem accounts.
Your rank has dropped 1 places in the last three days (old rank 318).

In our last Algorithmic Curation Round, consisting of 238 contributions, your post is ranked at **#5**.
##### Evaluation of your UA score:

* You've built up a nice network.
* The readers appreciate your great work!
* Great user engagement! You rock!


**Feel free to join our [@steem-ua Discord server](https://discord.gg/KpBNYGz)**
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@surfermarly · (edited)
$0.08
Hey @meno! Feliz AΓ±o Nuevo - a bit late but not less enthusiastically I wish you all the best for that 2019 ;) 

I fully agree with your point here - Marketing matters, especially in the beginning. I’d say it’d be even presumptuous to think that people will find your product anyways.

Marketing helps a brand to be shaped and an idea of a product / service to be deeply anchored in the target group’s brains. If you miss that step people may form their own idea about the product in their minds - and their’s may differ from your own. 

Marketing is key and it has been completely missed on Steem so far. So yeah, let’s spread the word! 

Vamos πŸ˜‰πŸ€™
πŸ‘  , ,
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vote details (3)
@meno ·
$0.16
I'm so happy to see your efforts on this front Marly!!!

<3

Posted using [Partiko Android](https://steemit.com/@partiko-android)
πŸ‘  , ,
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@the4thmusketeer · (edited)
$0.02
Hi @meno, this is similar to a recent post I wrote about how the best investments you can make in this bear market are most likely the coins with the highest trade volume on the exchanges, and the most transactions (the most users). Just my opinion. Tron is faster than Ethereum and it's free. People can't get over that it's free for users, and all the comparisons being made with Ethereum. Also, Justin Sun posts nearly every single day on Twitter so it's really hard to ignore if you're on social media. The fact that Kobe Bryant actually spoke with Justin Sun at a conference is impressive as well. Tron's slogan is to "decentralize the internet," what is Steem's slogan?  Also, we might want something like this https://tronaccelerator.io/ Lastly, we need more exchanges Tron is listed on over 171 exchanges, and Steem is listed on just over 20. We could really use Steem/USD pairs as well.
πŸ‘  
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vote details (1)
@meno ·
$0.09
They are doing many things right... I guess it's slowly becoming a long term hold for a lot of people

Posted using [Partiko Android](https://steemit.com/@partiko-android)
πŸ‘  ,
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@tts ·
To listen to the audio version of this article click on the play image.
[![](https://s18.postimg.org/51o0kpijd/play200x46.png)](http://ec2-52-72-169-104.compute-1.amazonaws.com/meno__its-not-just-about-the-tech-vxn2stjp.mp3)
Brought to you by [@tts](https://steemit.com/tts/@tts/introduction). If you find it useful please consider upvoting this reply.
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@warrior-sage ·
$0.02
Most of the people here don't do anything to market steem but they sure want more people to join. 
The tech aspect of steem is okay for now and what we could really use is a frontend that makes steem less of a blockchain and more of a social media platform...
Anyway, This post just gave me inspiration to write a long rant on how we can fix most of the problems with steem...
πŸ‘  
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