![download.jpg](https://cdn.steemitimages.com/DQmf6w8H4AoGqJwNCYReBTsEw84QgAMAwKcguqDAZ5coirX/download.jpg)<br>

Media and content industry is as old as man. Communication and transfer of information have been made possible through the media and content industry. People are able to write about what they feel like on the inside, share it with the world at large. Content writing in those days paid little or nothing to the artist and to the readers, they only garnered knowledge from reading vastly. Then came the internet and people could get a little payout for their contents, readers could use the search engine to find what content they want to read.<br>
<p><div class="pull-right">
<img src="https://s15.postimg.cc/oeirihtyj/fm.-media.jpg">
</div> Blockchain technology revolutionized this and has brought about many platforms which content creators and users can use to earn money while posting or reading contents. Such platforms in recent time include: Minds.com, Newbium.com, Steemit.com amongst others. These content platforms have one or more limitations which have made it not too fit to serve the ever-growing needs of man.<p>
<p>

I will be analyzing these three platforms one after the other:
###  **Steemit.com:**<br>
This is a content platform built on the blockchain technology to house both bloggers and readers. Content creators use this to reach out to their readers and the readers as well use it to keep in touch with their favorite content creators. Steemit was also built with the aim of making both parties earn money while they either write or read contents.

**Major limitations:**<p><div class="pull-right">
<img src="https://s15.postimg.cc/ki5fm1qu3/Media-1.jpg">
</div> Content creators only get paid when a reader deems it fit to upvote them. Most times, the readers upvote power is so low that even if he or she upvotes a content, the worth is nothing. The readers, don’t get anything while reading monetarily they only garner knowledge.
Again, in steemit today, there is no real value of upvotes as everyone is using upvote bid bots to make sure their content gets rewarded. These bots they use, are being paid for with steemit token (SBD) and in return, the bot increases their bid amount. This does not show the true value of a content when it comes to the monetary value. People care less to upvote contents especially those whose voting power is significant and worth some money.<p>
<p>

###  **Minds.com:**
This is another content platform that enables content creators to earn money while they produce contents. But the major limitation of this platform as I have come to notice is that for you to earn 1 minds token, your content must have been viewed by a thousand persons and endorsed as well. This makes new content creators and even the old ones who have no audience to live at the expense of others and keep enriching them while they themselves go home with nothing.<br>

###  **Newbium.com:**<br>

This platform is running an airdrop and is through the airdrop that content creators can be incentivized and readers are not taken into consideration as well.
These three platforms, all have the same thing in common: The readers go home with nothing aside from the knowledge which they acquire. If you’re not a content creator in these platforms, you go home empty-handed.
###  **Media protocols approach:**
<p><div class="pull-right">
<img src="https://s15.postimg.cc/6oh2xa8m3/mpt.png">
</div> 
Media protocol is not only a content creation platform, it is a protocol which other content creation platform can build on. This is not seen in any of the content creation platforms I have mentioned before. Also, the media protocol makes earning both ways for the content creator and the reader.<br>

A reader on media protocol gets paid with media tokens just for reading contents which they like. This is possible because Media Protocol is creating a direct two-way flow of payment where both the content publisher and content reader reward each other. The author of a content rewards readers for reading their content and the user in return is able to incentivize the author.<br>

In media protocol, there won’t be anything like using bid bots to get rewards for your work, or waiting for a thousand view before one gets any pay for their work. Incentives happen directly between authors and readers on the media protocol platform.<p>
<p>
Media protocol sets the pace and enhances what is currently obtainable in the content creation industry today.<br>

###  **Official Links**<br>

Website: https://www.mediaprotocol.org/
Whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf
ANN Thread: https://bitcointalk.org/index.php?topic=3396313
Telegram: https://t.me/Media_Protocol_Community
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