create account

这一波瑞幸赢麻了 by mrpointp

View this thread on: hive.blogpeakd.comecency.com
· @mrpointp ·
$16.02
这一波瑞幸赢麻了
![](https://images.ecency.com/DQmWktWqt2BuTXUBfR3AqrmkV7G1p5Tj7hRDgdeAYW4yTNq/8092de14ff3a83282ed5e706cf0db11.jpg)

自从瑞幸出现在市场上它的势头就如雨后春笋,就算是在我们这种小城市都能找到好几家瑞幸咖啡店,而在成都这样的体量的城市就更加多如牛毛了。其实最初我是很不屑这家咖啡品牌,后来尝了尝味道,价格与味道还算能匹配。

但今天不想讨论其发家致富的底层逻辑,因为这种创业模式讨论多了也是白搭,不然谁都能发财了。今天想说的是前两天爆火网络的“酱香茅台”,这一热点的出现再次把瑞幸的名气拔了一个高度,所以我说它赢麻了。

瑞幸自从诞生以来就开始玩各种花样,什么水果咖啡、沙冰咖啡以及我最近比较喜欢喝的抓马西瓜,其实更多的人喜欢喝最经典的丝绒拿铁,我觉得味道都还不错,价格也马马虎虎,反正比星巴克便宜多了。

这次瑞幸玩的是“酱香瑞幸”,据说是与茅台合作的产品。这的确很炸裂,国内这种连锁咖啡店发展这么久也没几个用酒做咖啡,至少没一个像瑞幸那样出名。

不用说“繁花似锦”的开放式互联网社交平台,就连朋友圈都三步刷到一杯酱香拿铁,看来这个新款的影响力是空前绝后的,以至于我都想去尝尝,即便大多数人都觉得不好喝。

不仅如此,这波热点也惊动了一些交警官方平台,他们拍摄了关于这款新品咖啡的街访,测试出喝了这杯咖啡实际上是可以检测到酒精含量的,也就是说算是酒驾,意味着开车还是别喝这玩意了。

其实很多人并不明白,觉得这瑞幸搞的是什么东西,又不好喝而且还算酒驾,却不知这对于一个亲民价品牌来说这就是一个成功的营销,或者说对于这类品牌来说只要不涉及违法违规违德,但凡是出名了就算是营销成功。

无论如何,作为偶尔会喝瑞幸的人来说,很难忍住不买一杯酱香拿铁尝一尝!
👍  , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , and 66 others
properties (23)
authormrpointp
permlinkc2fbcd5e09d38
categoryhive-105017
json_metadata{"image":["https://images.ecency.com/DQmWktWqt2BuTXUBfR3AqrmkV7G1p5Tj7hRDgdeAYW4yTNq/8092de14ff3a83282ed5e706cf0db11.jpg"],"image_ratios":[1.3333333333333333],"tags":["hive-105017","cn","cn-reader","life","blog","palnet","neoxian","proofofbrain","ecency"],"app":"ecency/3.0.43-mobile","format":"markdown+html"}
created2023-09-06 00:05:33
last_update2023-09-06 00:05:33
depth0
children4
last_payout2023-09-13 00:05:33
cashout_time1969-12-31 23:59:59
total_payout_value8.018 HBD
curator_payout_value7.999 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length783
author_reputation1,100,110,414,086,549
root_title这一波瑞幸赢麻了
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id126,903,128
net_rshares42,262,204,997,667
author_curate_reward""
vote details (130)
@ecency ·
**Yay!** 🤗<br>Your content has been **boosted with Ecency Points**, by @mrpointp. <br>Use Ecency daily to boost your growth on platform! <br><br><b>Support Ecency</b><br>[Vote for new Proposal](https://hivesigner.com/sign/update-proposal-votes?proposal_ids=%5B245%5D&approve=true)<br>[Delegate HP and earn more](https://ecency.com/hive-125125/@ecency/daily-100-curation-rewards)
properties (22)
authorecency
permlinkre-202396t72727966z
categoryhive-105017
json_metadata{"tags":["ecency"],"app":"ecency/3.0.20-welcome","format":"markdown+html"}
created2023-09-06 07:27:27
last_update2023-09-06 07:27:27
depth1
children0
last_payout2023-09-13 07:27:27
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length378
author_reputation628,554,258,086,944
root_title这一波瑞幸赢麻了
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id126,910,460
net_rshares0
@kellydoudou ·
之前我以为我们这小城市的瑞幸是假的,因为我一般喝不来咖啡。
properties (22)
authorkellydoudou
permlinkre-mrpointp-202396t23310897z
categoryhive-105017
json_metadata{"tags":["hive-105017","cn","cn-reader","life","blog","palnet","neoxian","proofofbrain","ecency"],"app":"ecency/3.0.43-mobile","format":"markdown+html"}
created2023-09-06 15:31:00
last_update2023-09-06 15:31:00
depth1
children0
last_payout2023-09-13 15:31:00
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length29
author_reputation126,588,299,206,274
root_title这一波瑞幸赢麻了
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id126,919,699
net_rshares0
@mrspointm ·
@tipu curate 3
properties (22)
authormrspointm
permlinks0kfs5
categoryhive-105017
json_metadata{"users":["tipu"],"app":"hiveblog/0.1"}
created2023-09-06 13:19:45
last_update2023-09-06 13:19:45
depth1
children1
last_payout2023-09-13 13:19:45
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length14
author_reputation1,596,288,032,776,097
root_title这一波瑞幸赢麻了
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id126,916,686
net_rshares0
@tipu ·
<a href="https://tipu.online/hive_curator?mrspointm" target="_blank">Upvoted  &#128076;</a> (Mana: 6/56) <a href="https://peakd.com/hive/@reward.app/reward-app-quick-guide-updated" target="_blank">Liquid rewards</a>.
properties (22)
authortipu
permlinkre-s0kfs5-20230906t131951z
categoryhive-105017
json_metadata"{"app": "beem/0.24.26"}"
created2023-09-06 13:19:51
last_update2023-09-06 13:19:51
depth2
children0
last_payout2023-09-13 13:19:51
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length216
author_reputation55,943,337,744,874
root_title这一波瑞幸赢麻了
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id126,916,690
net_rshares0