The world around us has changed a lot over the past dozens of years. <strong>If earlier we did not have to choose which brand of milk we would bring home from the store, now our eyes run away from all kinds of milk.</strong>

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The answer here is very simple - social media will help you in this matter. I will not be long and tedious to talk about the benefits of social networks to promote the brand, but just give a little statistics. In 2012, the marketing agency Fleishman-Hillard published the results of the 2012 Digital Influence Index research and that's what we see there:

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<strong>42% of respondents are fans or at least follow the brand on one of the social networks.</strong> To the question "Why do you follow brands in social networks?", Most people answered "To get to know the brand better."

If you search the Internet, you can find a huge amount of statistics showing and confirming the importance of social networks to the final choice of the buyer.