# **Basics**


What makes Brave Browser better in comparison to  other browsers and why do i think this might be one of the best crypto projects out there. 
Firstly, it has the potentional to bridge the gap between end users( who are most likely unformiliar with blockhain and crypto) and technology, which is pretty important thing if aiming for mass adoption.
 Next  thing i consider  highly relevant is the fact that the man (Brendan Eich) standing behind this project is also reposonsible for creating JavaScripit and Mozila, making it really unlikely to go under the radar. 

<center>https://ipfs.busy.org/ipfs/QmYpXZjUDA5mFjptUhPzEguckewGqKHKdcPFxB9noT6ZHy
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There are 2 things to differentiate : Brave Browser and BAT (cryptocurrency that is integrated withing that browser and can operate only within that particualr one.

# **Brave Browser**

To start with, Brave Browser has an integrated Ad Blocker that not only blocks ads but rather  all kind of trackers and scripts that could potentinally disrupt your privacy. In adition, unlike other browsers Brave doesn't track your activities thus allowing you to surf anonymously.

 Furthermore, it loads websites  up to two times faster on your PC and about eight time faster if using your phone or Tablet. 

<center>https://ipfs.busy.org/ipfs/QmS8rASXM6UkNACywEtWm2RGt9gV1PRuBLWi6iCyNTmtUj</center>

<center><sub>[*Image Source*](https://bitcoinvodic.com/brave-browser-bat-kriptovaluta/?fbclid=IwAR10y5oCf-PHE-xumXhPMGrJJ3pLN87VwW34ncWf1egCmtVGs4Bv59bDUUU)</sub></center>

Pretty legit difference i would say.
Despite being in development phase it is already showing massive results that are recognized by more than 10 million people accross the globe. 

Another killer  feature that attracts many ordinary users is that the Brave browser consumes significantly less mobile data than other browsers and we all know how frustrating can be seing your data balance unsufficient for surfing. 


# **BAT Currency and Business Model**

<center>https://ipfs.busy.org/ipfs/QmdNNvfEgjjXQJnsNumkJ5TMsFVj8Wmr1UWCw18FkdJbAq</center>


<center><sub>[*Image Source*](https://www.coindesk.com/web-browser-brave-to-launch-ico-for-ethereum-ad-token)</sub></center>


> "*The Basic Attention Token (BAT) is an Ethereum-based digital advertising token. The mission of the BAT team is to fix the broken state of the current digital advertising space in which users are unknowingly tracked, publishers are having trouble monetizing content, and advertisers are constant victims to fraud."*

<center><sub>[*source*](https://coincentral.com/what-is-bat/)</sub></center>


So, basically BAT cuts out the middleman from the advertising process making whole thing  more transparent. Consumers are being rewarded for their attention and the rest (majority) of add revenue is being directly distrubuted to publisher. Adverisers, on the other hand proffit as well since they gain better ROI and more percise data when analyzing.

Facebook and Google are two companies that receive about 73% of all online ad dollars. Like what the fuck, can you imagine how much money we are talking about? And not only that, Facebook was accused for selling informations to third parties thus directly compromising our privacy.



With all above menitoned i have high hopes that we are being witnesses of an era where big corporation are starting to lose their influence - giving us an opportunity to build something that will disrupte the way we interact with each other. Has the day come where technological revolution will be followed by social one? Are we ready to take another step in our history, making decentralization the core of financal aspect and governence? The time will show.

Up untill next time, Cheers. 


<center>https://ipfs.busy.org/ipfs/QmYKXqRi6KDcYZKLuoCedKfrLHEvYoGpgbFXFFHqy4wM1o</center>