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PeakD - No More Ads (test over) by peakd

View this thread on: hive.blogpeakd.comecency.com
· @peakd ·
$23.39
PeakD - No More Ads (test over)
We quietly turned off ads on PeakD.com a little while back and we meant to say something about it. 



![](https://files.peakd.com/file/peakd-hive/peakd/23ynojFxERxARs2gE3pnZ3iPAuufH3xJwyrzasBWqWSDmLYgnukoD1Juw26esu1zgB3C1.png)

It's been quite a bit of time since we turned off ads however we had a few people ask so it's worth sharing a post about the experience.

Here's our post as to why we believed the ad system wasn't worth the inconvenience to the viewers. ADs was not meant to be a revenue generator for PeakD itself but hoped it would benefit all of Hive and the bought and burned Hive would help the ecosystem. We feel there is more benefit to Hive having an AD free PeakD. If the revenues were larger that would have been an easier decision, however they weren't so it was a pretty easy decision. In short... the ad system never generated even more than the labor-cost to develop it.

**CHALLENGES**
We knew there was a bunch of things stacked up against us for ads on PeakD.com

- Majority of visitors on mobile
- Majority of visitors from low ad revenue countries
- No strong central theme to connect to a certain theme of ads
- A good amount of our own users use Brave or ad blockers

We could have done things to improve number of ad impressions... however the value per ad (CPM) just wasn't great.

Yes we used Google Adsense which is historically one of the lower paying options however we figured it would give us a good idea. In fact we worked with a team that helped us make a bunch of changes to our implementation to improve the system.  Yes it was making money but it just wasn't worth it to the community. Yes we could have continued to tweak it and improve the CPM however it had a long way to go to be at the point we figured would be useful. 

There weren't a lot of impressions and we could have worked to figure that out even if a good chunk of visitors go to communities these days or feeds (where we didn't put ads) and we could have added ads to more pages but even so if we had increased those impressions the CPM just wasn't going to be useful. 

**NEVER ADS?**
We think there is a place for ads. In fact our own ad bid system on PeakD has continued to be used plenty over the years and could deserve more attention and imporvements and likely could have more impact than something like Adsense. As far as AD networks we know they would perform better when the ad fits in better with content. They would likely fit in better with large communities... when communities or particular pages start to get thousands of views each day it would be worth looking into with some partnership with the communities. 

So in short... we are not against ads. And we won't say NEVER... however right now it's for sure not worth it. 

We think an internal HIVE based system would make most sense right now. 

**FOCUS FOR FUTURE**
In the meantime we would like to focus on an increase of viewership (we'd love to see communities get many multiples of what they are getting now and hope we can be a big part of helping that happen) and like mentioned previously an improvement of the internal Hive based ad bid system. Perhaps encouragement to develop something that can be used by many other interfaces.
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vote details (251)
@anderssinho ·
$0.07
Sad that its wasnt more successful. Glad you tested anyways 👍
👍  
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vote details (1)
@bartman67 ·
$0.06
I know you guys need to make money. But please, don't let Google and the sort track us down even on on Hive. The absence of add with trackers is one of the main reasons I came here and I stayed. I hope you can find better ways to generate revenues...
👍  
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@asgarth ·
I guess good thing we turned them off :)
👍  ,
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vote details (2)
@bil.prag ·
$0.27
to be honest they didn't bother me because it was not aggressive. one thing that was irritating was the one that always moving my page :D

👍  ,
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vote details (2)
@cajiro ·
$0.08
I think that this test was useful to see certain parameters that can be improved and how we can attract other people's attention through other strategies. While it is not a resounding "never" to ADS, neither is it to give up what we want, and thus to achieve stability, growth and well-being for all ☺️ We continue working 👍
👍  
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vote details (1)
@claudio83 ·
$0.08
@tipu curate 
👍  
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vote details (1)
@tipu ·
<a href="https://tipu.online/hive_curator?claudio83" target="_blank">Upvoted  &#128076;</a> (Mana: 41/51) <a href="https://peakd.com/hive/@reward.app/reward-app-quick-guide-updated" target="_blank">Liquid rewards</a>.
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@dlmmqb · (edited)
$0.32
We need better content recommendation algorithms.

Once it's done, we can revisit old blogs and generate traffic instead of current content graveyard.

When we r not generating views on old content, google might not be ranking us thinking hive.blog or peakd.com is a website where people spam and then the content is thrown in a graveyard like most social media where posts r hard to rank on search engines.

Hive should try to be wordpress and not Facebook.
👍  
👎  , , , , , , , , , , , ,
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vote details (14)
@finpulse ·
$0.08
With ads, the experience is never good and thanks for removing this. Great work 
👍  
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vote details (1)
@godfish ·
$0.29
It's not a surprise at all, considering the target audience as you mentioned :) 

Perhaps there could be community based adds for better targeting, but yet again, most of the users/readers would be from all over the globe, and likely from low ad revenue countries.
👍  
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vote details (1)
@hive-lu ·
#### Hello peakd!
**It's nice to let you know that your article will take 7th place.**
Your post is among **15 Best** articles voted 7 days ago by the @hive-lu | King Lucoin Curator by **polish.hive**
 
You receive 🎖 **0.7** unique **LUBEST** tokens as a reward. You can support Lu world and your curator, then he and you will receive 10x more of the winning token. There is a buyout offer waiting for him on the stock exchange. All you need to do is reblog [Daily Report 694](/lucoin/@hive-lu/daily-report-day-694) with your winnings.
 
<center>[![2.png](https://files.peakd.com/file/peakd-hive/now.calendars/23uEwt7Djmb4N3dE96ecCUemJez6vLU3fmoTrdjEJn1ws4d8iPw2QrrsB22nyhbb178sx.png)](/@hive-lu)</center>
 
---
<center><sub>Invest in the **Lu token** (Lucoin) and get paid. With 50 Lu in your wallet, you also become the curator of the @hive-lu which follows your upvote.
Buy Lu on the [Hive-Engine](https://hive-engine.com/trade/LU) exchange | World of Lu created by <a href="/@szejq">szejq</a> </sub></center>
<center><sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP` _or to resume write a word_ `START`</sub> </center>
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@hivebuzz ·
Congratulations @peakd! You have completed the following achievement on the Hive blockchain And have been rewarded with New badge(s)

<table><tr><td><img src="https://images.hive.blog/60x70/https://hivebuzz.me/@peakd/payout.png?202506131811"></td><td>You received more than 39000 HP as payout for your posts, comments and curation.<br>Your next payout target is 40000 HP.<br><sub>The unit is Hive Power equivalent because post and comment rewards can be split into HP and HBD</sub></td></tr>
</table>

<sub>_You can view your badges on [your board](https://hivebuzz.me/@peakd) and compare yourself to others in the [Ranking](https://hivebuzz.me/ranking)_</sub>
<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>

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@johnhtims · (edited)
$0.08
Right decision. I don't think HIVE should focus on ads at all until the daily active user base is far larger.
👍  
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vote details (1)
@mirroredspork ·
$0.08
Any ecosystem that can sustain itself without ads is a place I'd like to spend my money.
👍  
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vote details (1)
@jarvie ·
where do you find yourself spending money on Hive?
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@mirroredspork ·
I used to spend on Splinterlands, but they changed significantly and I pulled out. Now I just drop spare change into HBD
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@steevc ·
$0.08
I think ads can put some people off and many will block them anyway. Maybe if/when Hive is much bigger then it could be more viable. Have to avoid annoying users though.
👍  ,
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vote details (2)
@stekene ·
$0.07
Although I definitely get it that you try to implement ads as they generate money, I am glad you dismissed them (for now). It made it less attractive and kind of annoying.

Great that you tested it out though!
👍  
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max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id143,330,835
net_rshares266,857,419,805
author_curate_reward""
vote details (1)
@tengogaming ·
$0.08
The fact you tested it is a success. Hive dapps need to be doing things like this. 
👍  
properties (23)
authortengogaming
permlinkre-peakd-sxsugb
categoryhive-163399
json_metadata{"tags":["hive-163399"],"app":"peakd/2025.6.1","image":[],"users":[]}
created2025-06-13 14:48:12
last_update2025-06-13 14:48:12
depth1
children6
last_payout2025-06-20 14:48:12
cashout_time1969-12-31 23:59:59
total_payout_value0.038 HBD
curator_payout_value0.039 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length83
author_reputation886,340,992,468
root_title"PeakD - No More Ads (test over)"
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id143,337,761
net_rshares275,229,594,456
author_curate_reward""
vote details (1)
@beerlover ·
<div class='pull-right'>https://files.peakd.com/file/peakd-hive/beerlover/yiuU6bdf-beerlover20gives20BEER.gif<p><sup><a href='https://hive-engine.com/?p=market&t=BEER'>View or trade </a> <code>BEER</code>.</sup></p></div><center><br> <p>Hey @tengogaming, here is a little bit of <code>BEER</code> from @isnochys for you. Enjoy it!</p> <p>Do you want to <a href='https://friends.beersaturday.com/'>win <b>SOME BEER</b> together with your friends </a> and draw the <code>BEERKING</code>.</p> </center><div></div>
properties (22)
authorbeerlover
permlinkre-tengogaming-re-peakd-sxsugb-20250615t212851159z
categoryhive-163399
json_metadata{"app":"beerlover/3.0","language":"rust","developer":"wehmoen"}
created2025-06-15 21:28:51
last_update2025-06-15 21:28:51
depth2
children0
last_payout2025-06-22 21:28:51
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length511
author_reputation25,851,316,436,857
root_title"PeakD - No More Ads (test over)"
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id143,376,639
net_rshares0
@beerlover ·
<div class='pull-right'>https://files.peakd.com/file/peakd-hive/beerlover/yiuU6bdf-beerlover20gives20BEER.gif<p><sup><a href='https://hive-engine.com/?p=market&t=BEER'>View or trade </a> <code>BEER</code>.</sup></p></div><center><br> <p>Hey @tengogaming, here is a little bit of <code>BEER</code> from @isnochys for you. Enjoy it!</p> <p>Learn how to <a href='https://peakd.com/beer/@beerlover/what-is-proof-of-stake-with-beer'>earn <b>FREE BEER</b> each day </a> by staking your <code>BEER</code>.</p> </center><div></div>
properties (22)
authorbeerlover
permlinkre-tengogaming-re-peakd-sxsugb-20250619t213603692z
categoryhive-163399
json_metadata{"app":"beerlover/3.0","language":"rust","developer":"wehmoen"}
created2025-06-19 21:36:03
last_update2025-06-19 21:36:03
depth2
children0
last_payout2025-06-26 21:36:03
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length524
author_reputation25,851,316,436,857
root_title"PeakD - No More Ads (test over)"
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id143,453,566
net_rshares0
@beerlover ·
<div class='pull-right'>https://files.peakd.com/file/peakd-hive/beerlover/yiuU6bdf-beerlover20gives20BEER.gif<p><sup><a href='https://hive-engine.com/?p=market&t=BEER'>View or trade </a> <code>BEER</code>.</sup></p></div><center><br> <p>Hey @tengogaming, here is a little bit of <code>BEER</code> from @isnochys for you. Enjoy it!</p> <p>Do you want to <a href='https://friends.beersaturday.com/'>win <b>SOME BEER</b> together with your friends </a> and draw the <code>BEERKING</code>.</p> </center><div></div>
properties (22)
authorbeerlover
permlinkre-tengogaming-re-peakd-sxsugb-20250626t212730595z
categoryhive-163399
json_metadata{"app":"beerlover/3.0","language":"rust","developer":"wehmoen"}
created2025-06-26 21:27:30
last_update2025-06-26 21:27:30
depth2
children0
last_payout2025-07-03 21:27:30
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length511
author_reputation25,851,316,436,857
root_title"PeakD - No More Ads (test over)"
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id143,593,047
net_rshares0
@isnochys ·
Thank you for your [witness vote](https://hivesigner.com/sign/account-witness-vote?witness=isnochys&approve=1)!
 Have a !BEER on me!
To Opt-Out of my witness beer program just comment STOP below
properties (22)
authorisnochys
permlinkre-re-peakd-sxsugb-20250615t212840z
categoryhive-163399
json_metadata"{"app": "beem/0.24.26"}"
created2025-06-15 21:28:42
last_update2025-06-15 21:28:42
depth2
children0
last_payout2025-06-22 21:28:42
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length194
author_reputation47,792,317,377,940
root_title"PeakD - No More Ads (test over)"
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id143,376,635
net_rshares0
@isnochys ·
Thank you for your [witness vote](https://hivesigner.com/sign/account-witness-vote?witness=isnochys&approve=1)!
 Have a !BEER on me!
To Opt-Out of my witness beer program just comment STOP below
properties (22)
authorisnochys
permlinkre-re-peakd-sxsugb-20250619t213551z
categoryhive-163399
json_metadata"{"app": "beem/0.24.26"}"
created2025-06-19 21:35:54
last_update2025-06-19 21:35:54
depth2
children0
last_payout2025-06-26 21:35:54
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length194
author_reputation47,792,317,377,940
root_title"PeakD - No More Ads (test over)"
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id143,453,562
net_rshares0
@isnochys ·
Thank you for your [witness vote](https://hivesigner.com/sign/account-witness-vote?witness=isnochys&approve=1)!
 Have a !BEER on me!
To Opt-Out of my witness beer program just comment STOP below
properties (22)
authorisnochys
permlinkre-re-peakd-sxsugb-20250626t212720z
categoryhive-163399
json_metadata"{"app": "beem/0.24.26"}"
created2025-06-26 21:27:21
last_update2025-06-26 21:27:21
depth2
children0
last_payout2025-07-03 21:27:21
cashout_time1969-12-31 23:59:59
total_payout_value0.000 HBD
curator_payout_value0.000 HBD
pending_payout_value0.000 HBD
promoted0.000 HBD
body_length194
author_reputation47,792,317,377,940
root_title"PeakD - No More Ads (test over)"
beneficiaries[]
max_accepted_payout1,000,000.000 HBD
percent_hbd10,000
post_id143,593,046
net_rshares0