Twitter is a major social media platform and a robust digital marketing tool from where you can virtually learn about any topic. This makes Twitter a unique social media networking tool for any form of digital marketing strategy. However, Twitter is centralized and web 2.0 platform, but we can't just deny the importance of this giant platform for the sake of marketing your products, content, or, let's just say, marketing yourself!
*[Source](https://nine73media.com/twitter-marketing/)*
From generating leads to creating a buzz about your upcoming product or service, Twitter has you covered. Whatever your goals are, there's no denying that Twitter can be an effective tool to help you reach them. So without any further ado, let's get started on how you can come up with a successful Twitter marketing strategy.
## Build A Decent Twitter Profile
Try crafting a good profile by writing a great bio, completing and optimizing your Twitter profile and getting your profile verified.
## Listen and Learn
You need to find out what your community is talking about; whether people mention your brand directly or not, the kind of topic they find interesting, the kind of content they often respond to, and who they engage with the most. Another reason for pursuing social listening seriously is to find influencers.
*[Source](https://stock.adobe.com/search?k=listen%20and%20learn)*
About 40% of Twitter users have purchased products solely because an influencer has tweeted out, recommending people to buy that particular product. 49% of the users rely on influencers when searching for product recommendations.
Now, look at Dogecoin! How many people do you think bought Doge after the Tweet of Elon Musk?
## Create Excellent Content
Send out great tweets by creating content that your audience will find helpful, and remember to keep it short. You can also curate content when you go through content online and share the best bits of it with your fans in a meaningful and organized way.
Make use of hashtags to ensure that more users see your content. Using hashtags will let you classify content. As a result, your tweet will be grouped with other relevant tweets. This allows Twitter users to find your content very quickly.
## Usage of Multimedia to Get More Engagement
Offer your followers video content as the majority of them prefers this form of multimedia. You can also make use of relevant pictures and funny GIFS to make your content engaging.
## Use Twitter Marketing Tools Effectively
You can use tools like [Tweetreach](https://tweetreach.com/), Hootsuite Analytics, Twitonomy, Brandwatch, etc. to generate more leads, analyze your competitors' tweets, or find topics that are trending. These tools will help you get detailed and visual analytics on anyone's tweets, retweets, replies, mentions, hashtags. You can also monitor tweets from your favorite users, lists, and keyword searches.
## Posting at the Right Time
A Tweet has a half-life of 18 minutes only. Moz reports that the lifetime of a tweet [is about 18 minutes](http://moz.com/blog/when-is-my-tweets-prime-of-life). As they don't last long, you need to post them at the right time to receive maximum engagement from your followers. Tweeting at least once a day to get more followers is recommended.
*[Source](https://elischragenheim.com/2016/07/18/what-is-the-right-time-to-make-a-decision/)*
Once data about how your fans engage with your tweets have been gathered, use Twitter analytics engagement data to adjust your timing.
Now that you know what the best times are to tweet for maximum engagement, you can use [Hootsuite](https://www.hootsuite.com/) to schedule your tweets, which will save you a lot of time.
## Engage with Your Followers
Twitter was designed to help people connect on a personal level. So use that as an advantage and engage with your audience on a daily basis.
Follow and learn from your followers' tweets as they provide loads of information about their preferences and interests. Try to respond quickly to your customers as they expect a response time of 60 minutes on social media. Sometimes take a moment to like and retweet your follower's tweets so that they feel appreciated. It's also ok to ask your followers to do the same occasionally.
Last but not least, you can also interact with your followers by tweeting a question or running a poll for customer service feedback or service opinions.
## Know What People Are Sharing on Twitter
Find and follow your competitors on Twitter to find out what they are sharing and how people are reacting to them. Get organized for effective listening by setting up Twitter lists to manage your followers. You can also monitor your company keywords by using Twitter analytics or other tools.
## Measure Your Marketing Results
Performing this action will allow you to measure your success, see what kind of content your followers engage with most of the time, and shows you whether there's any room for improvement. You can collect all the data you need by using Twitter analytics or Hootsuite.
## Using Advanced Tactics
You can also try a few more advanced tactics such as advertising on Twitter, hosting a Twitter chat, broadcasting live videos, experimenting with Twitter moments, and offering social customer service.
Below is a comprehensive list of Twitter marketing tools that you may find helpful.
- Bit.ly
- [Commun.it](https://commun.it/)
- Hootsuite
- [Buffer](https://buffer.com/)
- [Agorapulse](https://www.agorapulse.com/)
- Paper.li
- [SocialOomph](https://www.socialoomph.com/)
- Tweriod
- ManageFlitter
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