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<center>**WORKING WHILE IT IS DAY TIME.**</center>



As you invest your potential, flair and acumen, you must consider suitable returns on investment. This position in fact has scriptural basis.

>>*For with the same measure that you use, it will be measured back to you. Luke 6:38 (NKJV)*


What we will allude to here is not synonymous with or equivalent to profiteering. It is absolutely not. But because it is so very easy to sow much and reap a trifle, it is pertinent to consider how to get appropriate returns. There are too many reasons why, though we would consider only a few.


Jesus Christ in His earthly ministry said,


>>*I must work the works of him that sent me while it is day: the night cometh, when no man can work.  John 9:4*


Key lessons to be learned about the above statement the Master made include the finite quality of chronological time for tasks in a man’s life as well as diminishing rates of production. The Lord Jesus Christ by this assertion portrayed that man (on earth) could only work while it was day, and at night (in death), no man could work. The Master had every reason to therefore maximize His work in the day season. This is fundamental precedence for every Christian believer to build upon.


During the day, at various points, you experience different rates of production as the rates of energy application vary. For the average person, the rates in the morning period have higher yield than toward twilight. Of course, I acknowledge there are people who term themselves either “morning people” or “afternoon people” and “early birds” or “night crawlers” to indicate what period they are most effectual and thus function best. Really, the issue is neither here nor there as everyone whether an early or late starter has the same twenty-four hours!


Nobody can maintain the same rate of production throughout the course of a day. Diminishing rate of production is a potent reason for you to put a fitting and accurately measured value on your creative potential and energetic investments. If by your faith you can muster belief that your rate of production in the Lord will never ebb however, then fine. But the reality of our mortality suggests slowed of rate for every man born of a woman during greying years. Each gift and every man confronts the twilight after running full throttle! 


 With this at the back of your mind, it is necessary for you to plan to maximize your productive years. You have the right to use your creative potential in a manner that yields the largest profit to God’s glory. You should learn, and quickly too, how to place commensurate value on your creativity and creative outputs.


Wolfgang Amadeus Mozart began composing music before he could write notes, and was confirmed as the musical wonder by age of 10. This man in his lifetime composed some of the most beautiful music ever to be written. When he died in 1791, at 35, however, he was in great debt and was buried in a common grave.


Another reason why you need to tag the appropriate price on your creativity and creative potential and work investments is because you must “lay up for the children”:


>>*Now for the third time I am ready to come to you. And I will not be burdensome to you; for I do not seek yours, but you. For the children ought not to lay up for the parents, but the parents for the children. 2 Corinthians 12:4 (NKJV)*


You are required to produce enough wealth for your consumption and then for posterity! This prerequisite leads us to what might appear to be a yawning gap between creativity and prosperity. The grace for high business acumen is different from the grace for writing an outstanding book. I am fully persuaded of this point. It is an established fact that creative people are not the best qualified to put appropriate value upon their own works. They need people with the requisite skill.



In the sphere of business, the creative genius and the marketing savvy partnership is always a winning formula. This lesson is enunciated by the story of one of the largest media companies in the world, which grossed $22 billion in revenues for the year 1997: Disneyland.


Walt Disney, an American cartoonist and film producer, started an entertainment empire with his creation of animated films and other world-renowned amusement parks. How did he start?


Walter Disney, the youngest son of his father who left home at 17 to join the Red Cross Ambulance Corps during the World War 1 had discovered he could escape his dad’s and life’s meanness in art classes, with his drawings. In the service he kept drawing, and when he was mustered out, he set up shop as commercial artist in Kansas City, Mo, in 1920 with Ub Iwerks.


He took to animation (an art technique of creating cartoon figures that were capable of movement) and grew adept at it. He worked hard and soon moved to Los Angeles and partnered with his shrewd and kindly older brother Roy Disney, who took care of business for him. Disney acted as the producer and story editor, rather than as an artist, and always pushed to improve the quality of his studio’s animation by hiring and training the most promising talent.


Today, Disney is a global brand, and has a film business that has produced several mega-hit feature-length cartoon films for children including Snow White and the Seven Dwarfs (1937) and The Lion King (1994).