<strong>Empathy and statement of the problem</strong>

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<em>Empathy is the ability to empathize and put yourself in the place of another person.</em> At the first stage of the process, it was necessary to understand the needs of pet users, and to set an appropriate task that would correspond to their values ​​and interests.

<strong>Focusing on the problem</strong>

Summarize the information received and formulate the main tasks - the main goal of focusing.

<strong>Generating ideas and brainstorming</strong>

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At this stage, it is important to formulate as many concrete ideas and solutions for the tasks as possible. For this you can use a lot of techniques and techniques. One of them is to ask three questions on the same topic, but from different points of view.

<strong>Choosing the best ideas</strong>

<em>To select the most viable ideas, you need to skip all the collected solutions through a kind of filter</em> - that is, create selection criteria that will allow you to select the most unexpected and original, and at the same time, the most rational ideas from the perspective of the embodiment.