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Tomorrow the 6th and Friday the 8th are holidays here in Spain. Depending on the year, as this one, they are both weekdays and taking just one day off you get a long 5-day weekend, that is what we call a "bridge". Working remotely with an international group makes it hard to follow your local calendar so I will not "disconnect" for five days, but everything around slows down (except for the crazy Christmas shopping which has already started) and helps me have more time to focus on those things which need to be done. It is interesting how although we live more and more in a global world, local customs and traditions prevail, and this is how it should be, as we physically live locally, no matter how "connected" to the world we are.

I have a development meeting this afternoon, where we will be discussing the architecture of the new craft beer-related project. We have a pretty clear structure, but some details need to be discussed and agreed together. Then there is the front-end design which is very important as that's the part the user sees and interacts with. We are trying to develop this project with that in mind, making it as easy as possible to onboard and interact with. I know this is probably the biggest hurdle for projects intending to onboard web2 users into web3, and ours is not going to be any different.

Through the years I've been in web3 space, and helping friends onboard either on their first crypto purchase, enroll into Hive, or join a DAO, I have learned there is a huge "chrun rate" of many abandoning right away or a few days after they join. Some last longer but they just do not feel the need to keep joining anymore as they get bored or do not understand the value of joining now, that we are still in the early stages. Others join for the "original values" and do not like projects that focus on benefits as most do in Web2. 

The reality is that the sooner you join, the sooner words such as chain, bridge, wrapped token, DAO, DEX, Defi, TLV, APR, etc, start feeling familiar, some of them are just the evolution of traditional finance or governance into Web3, others are new, but if you are not involved at all, there is no way you can fill comfortable and you will stay away from this flourishing industry, missing many new opportunities and a chance to gain freedom.

This past weekend we saw a nice pop-up in the markets, pushing BTC up to $42K and many other tokens following. The rumors are the long-awaited BTC ETF approval is around the corner, but the reality is this market has been growing since BTC was first launched, and even counting the bear cycles if you zoom out, the trend is up.

I remember the words from Nick Szabo in [Banking on Bitcoin documentary](https://www.filmaffinity.com/en/film771642.html) saying **This is a monetary revolution**, I would change those words by **This is a global revolution**