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The fall in the bitcoin exchange rate has become a determining factor for the resumption of the growth of interest in digital gold on the Internet. Google-trend indicators for the word "Bitcoin" reached a maximum in the last 6 months.

According to Google Trends, the number of searches with the mention of bitcoin in the last couple of weeks is gaining momentum and has already reached levels that were previously recorded only in April.  It is worth noting that this is still significantly lower than in December last year. If the level of interest in bitcoin in search engines for the week of December 17 – 23 is taken as 100 points on the Google Trends scale, today's figures are only 15% of the record values.

A new growth in interest in bitcoin in search engines began to be observed in early August this year, but later the word "blockchain" has overtaken the popularity of the query "cryptocurrency" in the search engine Google. In the past, due to HYIP, the situation was the opposite.