The cryptocurrency exchange Coinbase has decided on a long-term strategy for the company's development. According to CEO Brian Armstrong, the platform has two ways that will lead to full decentralization and ensure the mass distribution of cryptocurrencies.
![coinbase.png](https://images.ecency.com/DQmUdMfSRUmq6XbHAPir6WF9jbnswTHXJcEXxtkhKQrkyry/coinbase.png)
The first way is to develop products and directions that are not related to speculation and the exchange of digital currencies.

Armstrong claims that about 2 million customers are no longer engaged in trading, using Coinbase to store assets, convert them in a merchant service, using investment products. If the exchange promotes the growth of the number of such additional services, actively developing the direction of buying/selling retail goods, the cryptocurrency will begin to gain the power of an everyday unit of account, like fiat.

The declared decentralization of the site is a very conditional concept. Armstrong invests in it the idea of creating a million-dollar list of trading instruments. Coinbase already receives 50% of its trading turnover from altcoins and tokens, the rest is accounted for by Bitcoin and Ethereum.

In the near future, the company wants to become a leader in the number of digital currencies offered, provided that they are legally allowed. When listing, this will become the main criterion, the company will abandon the search and selection of" hot " coins, adding everything in a row.