<center></center>
Creators and consumers do not interact directly and always there is an intermediate person, call them publisher or a distributor. They are the linking point between the creators and consumers. Also, they are the ones who get a lot of benefits. The majority of profits, rights, and deals are held by them and neither the content creator nor the consumer gets major benefits.
**A new bridge**
A new bridge has been constructed that is strong, powerful and friendly for everyone. A team of techies has designed a new protocol known as the 'Media Protocol'. It is a platform that bridges the intermediaries and eliminates the greedy middleman. In this, media creators are the creators and can be owners too, by this the media publishers are eliminated and the channel of transfer is open and no person controls it. The content reaches the consumers directly from the creator.
The media protocol acts as an exchange medium where the creator can publish the content for all the consumers to view and they get the credits directly from the consumer. The protocol is transparent, safe and secure medium which enables one to share relevant data, get rewarded and the true value is desired.
**How does the protocol work?**
Media protocol is a direct communication and link between the actors. The creator can be the publisher themselves or hire a new person and give them publishing rights and the commission is very transparent and the publisher can track the number of views, appreciation received for their work.
The Media Protocol is designed in such a way that each of the actors is rewarded. The content readers and viewers are rewarded a small token for their time spent and appreciation given to the creator. Content publisher links the URL on the platform into the blockchain. The publisher then has to provide details such as, the number of reward tokens the viewer receives.
The total payout consists of Interaction type, time of interaction taken place, number of people who interacted with the content and number of articles consumed by the user on that day.
**An app available for everyone**
All the above functions are done by a simple app. dApp CryptoCatnip is the application which has the MEDIA Protocol integrated with it. Users can download the application and view crypto related content while earning MEDIA tokens. These tokens can be used by them in the platform for getting other services or can also be exchanged for ERC20 compliant tokens and fiat. In this way, content viewers are rewarded with tokens when they read or view contents on this platform.
The structure of Media protocol is simple, flexible, reliable, safe and transparent. There is no intermediary but a decentralized system using blockchain technology that is created with which direct interaction between media creators, content distributors, and consumers is established. This ecosystem rewards everyone their due and does not leave anyone behind with loss.
**No currencies but tokens**
The Media token is the designated token that is to be used on the Media protocol platform and on other applications built on this platform. These tokens can be bought during the commencement sale and it will be open to the public on a particular day and time. The date is not yet confirmed.
**Consumers, publishers and creator benefits**
- The creator can track; view the content hits, reads and rewards earned for that content.
- The consumer can tip the creator, pay for the content for subscriptions, exchange the tokens for Ethereum and their time spent on the app is rewarding and worth the experience.
- The publishers also get paid in a transparent way and they earn good and reasonable commission that is due to them.
The whole ecosystem is transparent and can used by anyone without any security issues.
**Conclusion**
In Media protocol, there are no hidden charges for the creation of the content and distribution. Everyone involved in the ecosystem has direct control over their contents. Media protocol provides rewards to everyone the user, creator, and the publisher. The protocol is highly reliable, sustainable, safe, secure and transparent with lowest fees for promotion and global reach.
**For more information**
**Website**- https://www.mediaprotocol.org/
**Whitepaper** - https://www.mediaprotocol.org/papers/whitepaper.pdf
**ANN** - https://bitcointalk.org/index.php?topic=3396313.new#new
**Telegram** - https://t.me/Media_Protocol_Community
**Published by smithjones**
**Btalk profile -** https://bitcointalk.org/index.php?action=profile;u=1936039
hiveblocks