Seven sources of innovation
① External event: unexpected things
There is no abundant opportunity or less risky and less powerless source of unexpected success. Some managers deny this. Conversely, failures can not be denied. It is hard to see it as a sign of opportunity without being noticed. I could not keep up with the change of value. Some PCs have evolved to pursue the new value of games.
② Disagreement: The gap between predicted phenomenon and reality
This phenomenon causes cognitive dissonance. You may not know why, and you may not notice the difference. However, this is an opportunity for management innovation, not quantitative, but a factor that focuses on quality and drives transformation.
It can be divided into economic realities of the industry, discrepancies between the various assumptions of the industry, discrepancies between the existing value and the customers' values and expectations, and the internal discrepancy of the rhythm or logic of the process.
③ Management innovation: based on process needs
It can also be developed as needed. This is a very specific factor, and Peter Drucker called it a process need. It does not distinguish between internal and external environments, but focuses on the task to be carried out, not the starting point of environmental change.
If you reduce the need, you will take measures and make it a standard.
There are five basic scales.
• Independent process
• The presence of weak or missing links
• Define a clear purpose
• Clear specification of the specification for troubleshooting
• Broad awareness and support for solutions
These elements must be understandable, consistent with the core, and consistent with the way of improvement desired. Once you understand the processability, you should review the five baselines and test with the constraints.
④ Changes in industrial structure and market structure
Industry and market structure remain stable for a long time. The aluminum industry is dominated by the Aluminum Company of America in Pittsburgh, Rembrandt in South Africa, and Philips in the Netherlands and Hitachi in Japan. I am holding on to that position.
Actually, however, industry and market structures are subject to change, and even one impact can quickly change or disintegrate. The old way of doing things promises disasters and makes the company go bankrupt. Leaders will lose their positions.
US UPUS did not respond to innovation companies. UPS is in the parcel division Fedex has occupied the industrial structure for emergency parcels, letters, and expensive parcels. The US postal service has become so vulnerable.
⑤ Demographic changes
Total population, age structure, gender structure, employment statistics, and income standard. It is not ambiguous, clear, and predictable.
It is the effect of what to sell, who to buy, and how much to sell. An unskilled, skilled third world labor force, and a forecast of the supply of knowledge workers.
However, population change in the 20th century may be inherently unpredictable. This is because there is no predictor of women's social advancement or the drop in births after the baby boom. There was no indicator to predict. However, there is a lead time for this.
This is an opportunity for innovators because decision makers ignore it and deny reality.
Melville caught the opportunity of a retailer that was centered on teenagers and caught explosive prospects by the baby boom. When other retailers started selling for teenagers, Melville focused on products for young adults.
⑥ Change in perception, atmosphere, and meaning
Mathematically, even though they have the same meaning, they may have different meanings and different outcomes, resulting in differences in perception and perception.
This is an important opportunity for innovation, as "half of the water cups" and "half of the water cups are empty."
The key is timing. We think that management innovation based on perceptual change is not realistic, because it is usually just a fad. This is because it is impossible to distinguish between a cultural phenomenon and a fashion trend. Therefore, innovation based on perceptual change should be small but very specific.
⑦ New knowledge
It is an area of superlative innovation, money to be a mass media, and innovation that is generally perceived.
Lead time is long among the various management innovations, and it takes time to apply the reality. It takes a long time for new technologies, products, processes and services to emerge.
Ford's employees created a manufacturing process called Automation in 1951, but there was no real installation. Nissan and Toyota also did not introduce robots until 1978 and were installed in some parts of GE in the 1980s.
Knowledge-based management innovation is not based on a single factor, but accumulates and progresses with various kinds of knowledge as well as scientific and technical knowledge. Before you start innovation, you should carefully analyze and identify elements that are not yet available. In addition, the strategic location must be clearly adhered to and focused. Experimental driving will attract many competitors. Because there is no next opportunity, we must carry out right from the beginning.
These innovations have three focuses. One is to develop a system that will dominate the industry and focus on the market where the system will be put in place to generate profits. And focus on core functions and secure strategic positions.
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