Content creator sounds an easy job these days, but it's sure not...

They tried to cancel corporate culture through laws and lawsuits and rules and regulations. Corporate Culture does seem to be trying to make a comeback, where the company picnic, or BBQ or New Years party, are not things to be feared by the company, but to be re-embraced. 

I hope they succeed with bring *Culture* back to the corporate world, because that may make the people wake up to what the *cancel culture* people are trying to do. 

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> People engage with personality far more than information, which is why the internal branding of a corporation is shifting to build a corporate persona of some kind, one that an employee wants to be associated with, like a well-liked and socially popular friend.

Damn.  There is my entire life problem all in one sentence. I don't know anybody that is well liked and socially popular.  Damn.  :)

One of the problems that I just happen to know of that stands between the longform blogger and success is that it generally speaking isn't an hour per day position.  It actually takes research and thought.  

Some of this we used to get from our local newspaper here.  I grew up in a place with a small weekly paper.  One of the most trusted voices was the social reporter.  The social comings and goings were many and varied from Church functions to Saturday night pinochle games.  Her signature line was "A good time was had by all."  It obviously had an impact as I remember and even say it 50 years later!  

If not answered the bell for corporate employment in a long time.  I did do some writing for a couple of companies, and one of them had the idea that your have expressed.  The CEO wrote a blog about figuring the volume of a truncated cone and assigned me to write the follow up, the volume of a double truncated cone.  Which just happens to describe the shape of the standard American pilsner beer glass.  

For no apparent reason, except to judge the effectiveness of the company blog and how many people actually followed it to the end.  

Writing, and especially writing legibly has become an endangered species, so like all endangered species it will go through a period of added exposure before it either dies or flourishes.  

 

tl;dr 😜  Sorry, couldn’t help myself.

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Push Marketing _in your face, via newspapers, TV, bill boards_ is over and done with, many still use these methods, I am in agreement with you, times have changed, those companies not realizing this yet, will soon be knocking on the door.

Pull Marketing, a phrase being pandered around about ten years ago I think is truly starting to reveal itself. Those who have extended their writing skills are able to present the right type of communication companies are looking for, and will soon be sought after.

>Longform writing is going to be one of these, as once a content creator can build the continuity of their message, they will also increasingly build their own personality into it, making them a trusted source that the audience can be loyal to.

I would have been overjoyed to see many  more comments under a post like this not just upvotes over $40. Actual thought process in what you have written, ideas or seeking guidance as to create a career path for the future. Nadah, none....

Well done Taraz thoughts placed so impeccably, spelling out possibilities for bloggers to consider, I hope more stop and read this content.

!BEER
@tipu curate

AI is the rising tide. Engaging, authentic, tailored long form content; where tone reflects the relationship between the parties; that'll be the last to be automated. Might be 5 years or 50, but it's coming.
This isn't Tom Cruise.
https://www.youtube.com/watch?v=iyiOVUbsPcM

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Senseless, mindless drivel, in short form, is best served in bulk.  Far easier to make billions when thousands create an endless stream of content for millions to consume.  And when thousands earn very little for their efforts, those billions become even easier to pocket.  For instance, going back in time we have the music industry and their common practice of insisting songs must be between three and five minutes long.  This is not because *people* like their songs to be that long.  Some will listen to music nonstop all day.  These are three minute long perfected samples of art sandwiched between paid advertisements.  Youtube shortform *Vines*.  Millions of views but the creator is paid for the time viewed, not views.  Great for Youtube, since they get paid regardless.  Shortform attracts short attention but becomes longform as the consumer continues to browse.  They spent millions automating the process and still made billions, all while ensuring creators got the smallest piece of the pie.  Longform means consumers are paying more attention to the actual content and being exposed to fewer ads in the process.  It must be broken up into bits and pieces.  Some *claim* consumers enjoy short form more than long form but the reality is, at the end of the day, the consumer spends the same amount of time consuming.  There's just more money and valuable data to be mined in the mindless drivel.  That classic clickbait internet *top ten list* article.  Not only is it shortform but the next *point* or paragraph can only be viewed when clicking 'next', so you can be exposed to the next set of ads.  Shit.  I'm rambling.  Enjoy the wall of text.  I don't feel like proofreading.       

Long form is dead? Damn that's where I was going wrong with planning out this ridiculous series with even more ridiculous things to follow from this overly extensive head-universe when what I should have been doing was stupid one shots for lolz (could probably do one-shots that are more thought provoking as well I guess but they're harder and much less appealing to lcd) XD

This wasn't long, was only just barely an essay ;D Good thing we're not in school anymore and you can just say what you want to say without having to unnecessarily pad it out to 2000 words XD

Value of written communication increasing (again) is good, I'll have to see if I can track down any examples that are immediately relevant to my children who all hate writing long things and will probably actively avoid any jobs that require it XD (I sense a potential culture shock for the younger two who are contemplating games and video editing, I did warn them they would have to be able to write treatments and possibly pitches but they don't seem to believe me XD)

Interesting perspective - I agree with this.  My current role in my company requires me to have (God knows why) three managers; a director, CFO, and CEO.  All three are relatively new; all three have told me that any email, for example, should only be one sentence in length.  Two or more sentences will not be read.  This is fun to deal with as these three people allegedly need critical information to run their company and are not available for in-person chats as they are either a) in a meeting, b) in another meeting, or c) in their five-bedroom / two bathroom "cabins up north."

The ability to break down a complex set of problems for any organization is an issue in and of itself, but really just one part of the equation; the ability to effectively communicate those findings to a multitude of personalities looking for quick sound bites or one sentence explanations is really the key to the entire equation.  And if you can communicate effectively to someone on their pontoon boat taking a HH float around the lake with an email they check on their iPhone is a win in and of itself.

I think you are correct; people who can do this effectively in today's organizations will command a premium.  I think it's just getting the right people to see the value in folks exhibiting this asset.  

**STANDING OVATION!** 😎
####
When I begin to write, I carry on until I know I am done and I have covered the topic I wanted to cover sufficiently. We have spoken about something along these lines in the past Taraz, I reach a point beyond which I know no-one (almost), will read:
### But I am not done. 
I know I had an aim when I set out, something I wanted to convey or examine till a natural conclusion was at hand. I could quickly give it a 2 paragraph conclusion and head off to bed but this would not be in keeping with the speed and flow used up to that point, in short, if I did this there would be a dent in my integrity. No one else would see it BUT I would know it was there.
####
I do not work in the corporate world as far as my writing is concerned, which is probably a good thing as my punctuation errors would give me away fairly quickly. I wholeheartedly wish I had taken onboard the rules of engagement when they were being offered, some 30+ years ago and I could write professionally today.
####
So although I am not in a corporate content field, I am an avid consumer of content and as the old adage goes 'I know what I like'. Short form content has a place and god knows it certainly has an ever-increasing audience, but it is akin to an appetiser when one is ravenous for the main dish. When one is presenting a uniquely simple idea that has perhaps 3 key points to drum in to the psyche, short form works, although it can certainly feel gimmicky, 'dumbed down' and a symptom of an ever diminishing societal attention span.   
####
There is an organic (or deliberately focussed) evolution of how a corporate entity or it's key drivers are viewed, this can only be done effectively with a sufficient amount of information being communicated over time, with nuance, humanisation and finesse. Without this we get a 2d representation of the entity in a 4d world.
####
There is no substitute for substance. 
####
'Fabulous analogy alert...'
>For depth and continuity, the scenes have to include background actors that still support the storyline, without breaking the attention and focus of the target audience. Otherwise, it is like watching a Victorian period piece film complete with puffy dresses, white wigs and horses, where someone suddenly roles up driving a Tesla 3.
####
If the message is not fully understood, it can NEVER be communicated effectively, if is handed between multiple communicators, this can be iffy, every parent views their baby differently and has a slightly different vision of how they want them to grow and develop.
###
I may have hashed the message with shoddy understanding, ineloquent communication and trademark random wanderings but my real reason for wanting to comment here was your proclamation that brings me some hope:
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>Longform will live on.
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I certainly bloody hope so.