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In a little over a week, I will be heading on the road to a sales kickoff in Portugal, which sounds like a lot of fun!

>Except it won't be. 

It isn't that it will be all misery, but I am presenting and facilitating all of the three days, and when I am not on stage in front of people, I will be coordinating, supporting and doing other odd jobs. Some people are envious of work travel, but 6am to 2am (if lucky) with colleagues is *tiring AF.* For the participants though, they should have fun, and get something valuable out of it too.

>I would like to attend, rather than present.

But, that isn't my job.  

![image.png](https://files.peakd.com/file/peakd-hive/tarazkp/23wqy3EaZ1G9SpjQFm6ytqf4gYhgHa9XjDVc2gbmxQ6p83g57LX3Gj3zhSSyfz2b3mqRv.png)

Which I am pretty happy about, because my position is not quota-bearing, which means I don't have to "make money", instead I enable those who do, to hopefully do it better. I Don have KPIs however and yesterday I found out that I hit the Q4 targets and will get my full quarterly bonus when that gets paid. 

> It will pay for some of the upcoming electricity bills. 

*Not so exciting.*

It'd be nice to be able to use bonuses for fun instead of needs, but at least there is something extra coming in the fiat world to cover real life needs. I wouldn't want to have to ever go from crypto backwards into fiat, as that just supports the traditional economy, it should go the other way. 

Ever thought what would happen if there was a massive movement from fiat into crypto? Essentially, while crypto would increase in value, the fiat would devalue, which would increase the relative value of crypto further. But for this to happen, it would be necessary to be able to use crypto for the purchase without vendors wanting to convert into fiat, which is a challenge, as it means having a robust crypto shadow economy built and functioning. 

> That'd be interesting. 

Just imagine the turmoil in the markets from that kind of disruption, because once there tradeable value available in the market, business models will look to capture it. This means that they too would have to support the shadow too and move some percentage of their wealth across. In some ways, it is like setting up a business in a new country, where there are different rules to abide by that require investment, but also the reward of a larger market pool.

>Remember when online shopping was called eCommerce?

A lot of people at that time said that it would never be a significant market, as people wouldn't trust giving their card details to random websites. They also were skeptical as to what people would be willing to buy. Nowadays, what wouldn't you be willing to buy online?

Times change. As does technology. A lot of the security issues of the past are gone when it comes to daily shopping. There is a lot more money lost through scam now, but compared to the sheer volume of value transacting, it isn't that bad.

>Crypto can't say the same.

*Yet.*

But as times change, so will the technological advancements that not only provide security, but also increase the user experience and ease of usage, continuously lowering the barrier for adoption. Not only that, as we age, the market segmentation shifts also, which means that a 40-year old, who was a digital dinosaur in 2000, is a completely integrated 40-year old in 2030 - someone who grew up with the Internet, adopted smartphones and is comfortable with dozens of apps and a large digital stream of content, with broad usecase.

And, that person is more likely to have "manager" in their title, making them decision makers who influence the course of company processes and innovation. And, they are a part of the digital economy already, unlike those who were in their position in 2000. They are the market, and they want products and services that cater to their needs, and they also want to be able to capture the value of younger generations also, in order to finance their purchases, which means catering to the burgeoning needs of the market too.

A lot of the arguments against crypto are the same arguments that have been levelled at all new technology, before it has been widely adopted. Flight, cars, radio, nuclear power, electricity... Yet, here we are, using them all daily.

> Most of us.

Adoption of technology takes time, but it is taking less and less time for each new technology that arrives. And if there is usage value and therefore, market value - It's inevitable.

Enablement activities take time, as while processes and directions can change quickly, behavioral change is slow to follow. Crypto technology is still very much in development and behavior and culture to support it will lag, until a tipping point where it will speed along and at some point, it will be adopted. When was the last time you heard of an eCommerce site?

> When was the last time you used one?

Crypto is set to kickoff too.

*I'm a participant.*

Taraz
[ Gen1: Hive ]



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