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Tweet Transparency by tarazkp

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· @tarazkp ·
$52.36
Tweet Transparency
<div class="text-justify">

So, what is Twitter hiding?

It seems that there is a little bit of turmoil since Elon Musk made an offer to buy and then, asked for information of the number of fake accounts on the platform - something that they seem unwilling to provide, putting the takeover in jeopardy. While apparently he is entitled to ask for this information, I think that the Twitter board know that if they give it to him, he will make it public and that would be detrimental, as it likely far exceeds the 5% they claim. 

If you look at the market reaction of Netflix losing subscriptions, *for the first time in a decade,* if Twitter had to admit to so many fake accounts, it puts a serious dent in their credibility and their ad revenue business. As you can imagine, they don't want to give away their "secrets" unless they have to. Ironically, after kicking him off the platform, it is kind of like Trump not releases his tax papers. 

![image.png](https://files.peakd.com/file/peakd-hive/tarazkp/23t7ayZoSknnsjFtUeG2x4MTo4Xoa9vER48TQeptrYsUzigTaBrfDnGYF4enEatmwMQtp.png)

But, I think that this is a bigger problem across the platforms, as I imagine that all of the ad revenue reliant companies are going to do some level of fudging in order to improve the profitability. And, without transparency on these metrics, there is little way to verify and it becomes a process of,

>Trust us

*Do you trust the word of those who benefit from you trusting them?*

And, there is obviously a *very large difference* between the likes of Twitter and Netflix, because Netflix is a SaaS model, meaning users actually have to pay to be on the platform. While there are people sharing login information, there is no such thing as "fake accounts" on Netflix, as there is no benefit in having one. On Twitter however, there are benefits for fake accounts in order to affect the metrics and since advertisers pay for impressions and click-throughs, there is incentive to keep them churning content and interaction.


![image.png](https://files.peakd.com/file/peakd-hive/tarazkp/48XBvxDCYE87eRitCMJBA2hHVYmGgXSLPCZd3f1pB6LxtmUVgA2xyVNCVmtDLG2LnG.png)
  
For instance, I have long suspected that a lot of the *players* on Words with Friends are actually "players", bot accounts designed to keep people like me engaged. For example, if playing with friends it is possible to chat, but there are game modes where playing with a "stranger" where it is not possible, nor is it possible to add them as a friend. And, often during these game modes, the timed rounds are nearly always pushed to the last seconds, maximizing the "time on site" metrics, whereas when I take my turn, I am happy to play in the first few seconds if I have a word. While this doesn't affect me, this does change the pricing model for paying advertisers. 

I wonder, if Twitter is monitoring their fake accounts, how many of them are actually Twitter fakes, designed by the platform itself to drive engagement and interaction - *create drama.* This is the question for Facebook and Instagram also, because they are able to heavily affect their "impression" for advertisers by affecting these metrics also and, they are no strangers to employing behavioral economists to gamify, manipulate and  affect user behavior.   

It is an interesting "problem" in many respects, especially considering that there are various laws that force advertisements to be labelled as such, but shares from users don't fall under those conditions. This means that *user* generated advertising impressions are able to fly under the radar, adding a very high incentive to increase this kind of content. 

And, in the case of Musk and Twitter, if there is a high number of fake accounts, the valuation for the offer is especially overvalued and if the numbers are released and are as many suspect, the share price is going to tumble hard. Now, instead of who is buying, what the employees should really be worried about is whether anyone is interested in buying it at all. 

I predict that over the coming few years, *lack of transparency* on these centralized, ad revenue model platforms, is going to get increasing attention. This will come from several directions, including the accountability of the platforms to manage and curate the content on their experiences. If they are legally responsible for what is on there and the speed at which it gets taken down, they are going to have to very quickly identify accounts that are able to distribute "risky" material. To meet legislation, they are going to have to admit and prove that they are incapable of identifying all instances, therefore wearing the cost of breaking laws. On top of this, there will be an increasing number of user generated legal suits, where people will claim that they have been somehow negatively affected by the platforms' inability to properly curate.

Centralized curation is not something they want to do, so that means that they have to maintain their "we can't do anything" position, which puts them in a bit of a predicament of *which is it* - can they not accurately identify fake accounts, or are they unwilling to? Either way, it isn't good for them.

All of these very public questions being raised will increasingly put pressure on the platforms to answer questions that they don't want to answer and every time they fail, they will lose a little more ground, a few more users, a couple more content creators - a slice more advertising income. With their high overhead models and shareholders looking for ROI, eventually it becomes unsustainable and they start making cuts, costing them more market share.

In five years from now, the social landscape that has been highly influential in driving culture and behavior over the last 15 years, is going to evolve a lot and one of the major components that will take it forward, is the web 3 tokenization and the real ability to earn and own the platforms. However, this doesn't mean all platforms will be able to pivot to this model and one thing should be remembered, no business is too big to fail - because history tells us, *all businesses fail* eventually.

Will the sale go through? It is 50/50 at this point, but one thing is becoming clear, the industry of society is changing. 

*We are ahead of the curve.*

Taraz
[ Gen1: Hive ]


</div>


Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@tarazkp/tweet-transparency)
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@atyourservice ·
$0.22
RE: Tweet Transparency
I’m sure they won’t be able to sit on that information for too long, because not telling looks bad for them while divulging the accurate information will also cause a big shift in their industry. 

With the evolution of the social landscape, and with the growing influence of web 3, it’s only a matter of time before the shadiness of web 2 will be uncovered. 
Just as you said, no business is too big to fail and no investor would want to be tied to a business that lacks credibility.

Posted using [LeoFinance Mobile](https://leofinance.io)
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@tarazkp ·
$0.17
The investors don't mind credibility issues *if* they are making money. However, this would affect their bottom line, as most of these platforms rely nearly solely on ad revenue to pay the bills. 
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@boscohage ·
RE: Tweet Transparency
Most times burying the truth amounts for growth and concealing it for public knowledge only helps for more traction.

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@bozz ·
$0.36
I didn't realize there was still ongoing drama with Elon and the whole Twitter thing.  I thought it was pretty much a done deal.  Very interesting.  We will see how much people even care once more and more of them start moving to blockchain.

Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@bozz/re-tarazkp-7eaqhx)
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@acidyo ·
$0.03
At this point I wouldn't be surprised if Elon made an offer just so he could inquire about the bot accounts, he's becoming a 4d chess grandmaster.
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@tarazkp ·
$0.03
I have a feeling that it is a billion dollar troll! :D
👍  ,
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@dswigle ·
$0.19
I think Elon will stir the pot just enough to lowball the bid or pull out citing foul.

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@tarazkp ·
I think so too - He seems to be forcing their hand!
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@ecency ·
Your content has been **voted** as a part of [Encouragement program](https://ecency.com/ecency/@good-karma/encouragement-program-continues-82eafcd10a299). Keep up the good work! <br><br>Use Ecency daily to boost your growth on platform! <br><br><b>Support Ecency</b><br>[Vote for new Proposal](https://hivesigner.com/sign/update-proposal-votes?proposal_ids=%5B197%5D&approve=true)<br>[Delegate HP and earn more](https://ecency.com/hive-125125/@ecency/daily-100-curation-rewards)
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@epodcaster ·
$0.18
I attended a webinar on Monday and the data point of interest had to do with the fact that 88% of iOS users opted out of tracking once 14.5 iOS was released last year. This has traditional ad models and social platforms scrambling. 

Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@epodcaster/re-tarazkp-5nnqnn)
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vote details (1)
@tarazkp ·
88% is high, so not sure about the number, but I do think a lot of people opted out. It should really be an "opt-in" thing imo. 
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@epodcaster ·
That 88% number came from the webinar. So, I did a quick search to see what the numbers are and it turns out it is much higher (95-96%) depending on source. 

![How many iOS users opted out of app tracking.png](https://files.peakd.com/file/peakd-hive/epodcaster/23tGY56DcDrB98UAsGbJW19yeZSZYYBJnLUcgxiPZhZpFbvAXjUVbeRDTy5fK1Htr9LQZ.png) 
Source: [Search on Brave](https://search.brave.com/search?q=number+of+iOS+users+who+opted+out+of+tracking&source=desktop)
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@heskay ·
Well you said it all and you are all correct the web 3 is a strong network is it becoming stronger days by day. But can it really affect every aspects?
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@howzat ·
$0.19
RE: Tweet Transparency
I don't think Twitter is gonna release the amount of fake accounts. They may not want companies (that do advertising on Twitter) know how many accounts out there are fake. 
Plus, Musk may also be saying, well, why am I paying for fake accounts.

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@tarazkp ·
They have to release the information to him though, as part of the purchase agreement. What he does with that information after will be interesting. 
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@jfang003 ·
$0.18
Trust is something I have little faith in for these companies. They are out for the money and to make their numbers look good to the investors. I think the Twitter deal is unlikely to go through.

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@tarazkp ·
I trust *no company* (or government) has my best interest at heart. 
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@menox98 ·
$0.19
I suspect that if the number of fake accounts is much greater than the estimated value, perhaps users will turn to competing platforms like the one created by Trump, but I think it is a perfect opportunity to get everything clear firstly and get started correctly even if it affects Twitter reputation.
👍  
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@tarazkp ·
Is anyone on that Trump platform? I thought it was dead. 
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@palimanali ·
Ha! Interesting situation Musk puts twitter in! 
Would he make the info public..?.. probably they will make him sign a secret clause. 
Anyway, is it smart for him to make it public if he is buying the business? Don't think its worth it for his oun benefit!
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@papilloncharity ·
$0.19
Twitter can certainly not afford to reveal the truth methinks.
I love that handfeed shot of the Sparrows as I also post many handfed photos.
Great shot!
👍  
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@tarazkp ·
It wasn't me feeding them though :)

This was taken outside of Notre Dame (before it burned down) in Paris. 
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@papilloncharity ·
Pity, but a great memory keepsake.
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@rynow ·
$0.31
Some interesting questions, it would be very bad if some of the fake accounts are actually designed or run by Twitter!!

Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@rynow/re-tarazkp-6yj5rr)
👍  ,
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vote details (2)
@acidyo ·
$0.19
The amount of times I see a new defi or nft project start off with 150k followers is getting a bit tiring. Whether they create them themselves to make some extra money on the side or allow accounts to easily be created with no cost or repercussions associated with that activity just shows they are either negligent or don't mind it because they can pretend their numbers are far higher than they really are. 
👍  
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@tarazkp ·
$0.24
Yeah, it is silly - especially once you see the actual daily transactions on them. 
👍  
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vote details (1)
@boscohage ·
RE: RE: Tweet Transparency
Never thought about that but very likely to be possible.

Posted using [LeoFinance Mobile](https://leofinance.io)
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@tarazkp ·
It would be quite the scandal if proven. I do think it is happening a lot though, even if the excuse is for testing purposes. 
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@boscohage ·
RE: RE: Tweet Transparency
The numbers are high for an excuse.

Posted using [LeoFinance Mobile](https://leofinance.io)
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@shortsegments ·
$0.19
### 100%
You are like a good journalist asking tough questions, and like a tough journalist you understand sometimes for your subject, there are no good answers. They are damned if they do and damned if they don't. So they sometimes choose not to answer, or give an answer which isn't an answer at all, just words which don't actually answer the question. They are opaque, the opposite of transparent, and transparent is now a good thing. I remember when being able to see right through some one was a bad thing, but I have learned it really isn't, unless when you look through them you see badness.
### Ha Ha Ha
@shortsegment
:)

Posted Using [LeoFinance <sup>Beta</sup>](https://leofinance.io/@shortsegments/re-tarazkp-3dmhf5)
👍  
👎  
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@tarazkp ·
Transparency is the death of most of the current online business models, because what they trade in is information collection and collation - once it is transparent, what can they sell?
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@typebox ·
$0.19
Web 3.0 impending existence seems to shed light on the dark paths of the Web 2.0 version. The issue of fake accounts on Twitter for example is really one worthy to be taken note off.
👍  
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@tarazkp ·
Hopefully, web3 starts get some real adoption. 
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@videoaddiction ·
$0.19
I think it is obvious that Twitter has many fake accounts which are used mostly by politicians and parties. What Elon Musk did was so wise to reduce the takeover bid.
👍  
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@tarazkp ·
I think that highlighting the importance of the issue is what his goal is here - but it will likely lead to more KYC on these platforms. 
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@worldstories ·
$0.19
I am surprised by this, Twitter and other platforms that want this kind of fake accounts, why not be like trading platforms, I think it is better when registering to verify all accounts by cards or something similar that proves the identity of everyone who wanted to create an account. it's very easy
👍  
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@tarazkp ·
Most of the identity things can be faked - but when it comes to crypto - no one wants KYC. 
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