[Hollywood](https://inleo.io/@leoglossary/leoglossary-hollywood-film-industry) is the [term](https://inleo.io/@leoglossary/leoglossary-terms) used to encompass the idea of centralized [entertainment](https://inleo.io/@leoglossary/leoglossary-entertainment).  This is starting to come under attack.


At the moment, it is not [Web 3.0](https://inleo.io/@leoglossary/leoglossary-web-3-0) that is putting the pressure on.  Instead, it is a number of technological innovations that will alter the entire industry.  Ultimately, I think this feeds into Web 3.0 which then can scoop up the pieces and incorporate the entertainment sector into the [network-state](https://inleo.io/@leoglossary/leoglossary-network-state).


The demise of Hollywood is something we discussed a great deal over the last [year](https://inleo.io/@leoglossary/leoglossary-year).  This is one of the most fascinating shifts we have ever seen.  


It is [disruption](https://inleo.io/@leoglossary/leoglossary-disruption) on steroids.


Others are now starting to realize what is taking place.


https://ideogram.ai/api/images/direct/SiqGu5M0TAWjkvK9-vLYUw.png
Image generated by Ideogram


# AI Is Going To End Hollywood


This is one industry that is going to be decentralized.  


[Decentralization](https://inleo.io/@leoglossary/leoglossary-decentralization) is a word that gets tossed around a great deal in the [cryptocurrency](https://inleo.io/@leoglossary/cryptocurrency) and [blockchain](https://inleo.io/@leoglossary/blockchain) [worlds](https://inleo.io/@leoglossary/leoglossary-world).  However, Hollywood always had this as a concept although it used the word "independent".  There was a core group of independent [filmmakers](https://inleo.io/@leoglossary/leoglossary-filmmaker) who opted to do things outside the major studios.  Of course, they were only a minor piece of the entire spectrum since the studios controlled most everything.


At the core of the issue is [customer](https://inleo.io/@leoglossary/leoglossary-customer) preference.  


We can go into dozens of reasons why this industry is shifting.  However, if we had to boil it down to one thing it is the fact that people are now accepting of different quality [video](https://inleo.io/@leoglossary/leoglossary-video).


Some are using the phrase "social video" to denote that which is posted on sites such as [YouTube](https://inleo.io/@leoglossary/leoglossary-youtube).  Here is where the idea of something being "good enough" comes in.  While few would argue there is much that rivals Hollywood with regards to quality, the videos are sufficient for 10-15 minutes of a persons [time](https://inleo.io/@leoglossary/leoglossary-time).  When 200K people view the video, that starts to add up.


AI is going to change everything.  Here is a short video that discusses this topic.


https://inleo.io/threads/view/taskmaster4450le/re-leothreads-2uwdduqsk


It is important to remember this is the worst AI is going to be.  Whatever aspect we are looking at, it will only improve from here.


This means that the tools that people will have access to will be more advanced two years from now.


It is a scenario that does not bode well for the industry.


## Tools For Everyone


Scarlett Johansson is now [suing OpenAI for the use of her voice](https://www.usatoday.com/story/tech/news/2024/05/20/scarlett-johansson-chatgpt-openai-voice-sky/73778960007/).  This is something that Sam Altman is denying.  Whatever the outcome of this case, it is evidence of where we are heading.


What if Scarlett Johansson was not needed?


At present, we are still in a world where [movies](https://inleo.io/@leoglossary/leoglossary-movie-film) were filled with [human](https://inleo.io/@leoglossary/leoglossary-human) [stars](https://inleo.io/@leoglossary/leoglossary-star-hollywood).  These people are still around, albeit many of them aging.   We are likely to see a time when the "stars" are created by generative AI.


Many mention how the AI tools will enhance the studios and reduce the [cost](https://inleo.io/@leoglossary/leoglossary-cost) of productions. 


>Media, entertainment and creation will be the [industries](https://inleo.io/@leoglossary/leoglossary-industry) most impacted by the emergence of [artificial intelligence](https://inleo.io/@leoglossary/leoglossary-artificial-intelligence), DreamWorks SKG cofounder Jeffrey Katzenberg said Thursday, and that will likely mean drastic cuts in the number of people needed to produce the [art](https://inleo.io/@leoglossary/leoglossary-art) forms.


>“If you look at sort of a historical perspective, you know, whether we went from a pen, a paintbrush, a printing press, a still [camera](https://inleo.io/@leoglossary/leoglossary-camera), a movie camera,” the longtime industry [executive](https://inleo.io/@leoglossary/leoglossary-executive) said at the Bloomberg New [economy](https://inleo.io/@leoglossary/leoglossary-economy) Forum. “These are things that just expanded creativity and all sorts of [storytelling](https://inleo.io/@leoglossary/leoglossary-storytelling) and extraordinary ways.”


[Source](https://www.thewrap.com/animated-films-cost-ai-jeffrey-katzenberg/)


This is going to impact the [jobs](https://inleo.io/@leoglossary/leoglossary-job) in Hollywood; there is no doubt about that.  However, why is it only going to be limited to the major studios.


Here is where the door for Web 3.0 opens up.  We are going to see entirely new [business models](https://inleo.io/@leoglossary/leoglossary-business-model) formed.  From this standpoint, if people can generate films or shows that are "good enough", potentially rivaling the major productions, we could see a massive shift.


The problem is numbers.


Even if 95% of what is produced is garbage, the total amount of initiatives will overwhelm the industry.  At that point, it simply becomes a matter of the 5% garnering the attention.  That is where Web 3.0 platforms can certainly aid in the transition.


The video discusses how, in the speaker's opinion, [music](https://inleo.io/@leoglossary/leoglossary-music) is already at the point where it is the quality needed.  He states that he fears for those who want to [score](https://inleo.io/@leoglossary/leoglossary-score-music) as a career.  It seems like AI is already there.


This will only spread with time.


## Web 3.0


Why is Web 3.0 important to this discussion?


[Tokenomics](https://inleo.io/@leoglossary/leoglossary-tokenomics) becomes something very important.  The reason for this is we will likely see new [economic](https://inleo.io/@leoglossary/leoglossary-economic) models drawn up.  We know the introduction of the [subscription](https://inleo.io/@leoglossary/leoglossary-subscription-service) model by [Netflix](https://inleo.io/@leoglossary/leoglossary-netflix) completely altered the [entertainment industry](https://inleo.io/@leoglossary/leoglossary-entertainment-industry).  Everyone wanted into [streaming](https://inleo.io/@leoglossary/leoglossary-stream-service).  


Unfortunately, as a business model it failed for everyone other than Netflix.   We are seeing a reversion to the old [advertising](https://inleo.io/@leoglossary/leoglossary-advertising) based system that was prevalent for so long.


With the potential of costs for production plummeting as well as the amount of content increasing exponentially, we see how new [business](https://inleo.io/@leoglossary/leoglossary-business) structures must be created.  How will this be done?


Obviously, this is not exclusive to Web 3.0.  We certainly will see a lot of experimentation in this area by independent entities.  However, [tokenization](https://inleo.io/@leoglossary/leoglossary-tokenization) adds another layer that generate massive incentivization.


With disruption, voids are created.  We know the entertainment industry generates hundreds of billions of dollars per year.  Where is all that [money](https://inleo.io/@leoglossary/leoglossary-money) going to flow?  Who is going to capture it?


This is the issue confronting everyone in the future.


[Centralization](https://inleo.io/@leoglossary/leoglossary-centralization), at least with Hollywood, is going to end.  Many forms of entertainment will end up decentralized as the "independent" sector gets more powerful.


We are watching disruption at its finest.


____


[What Is Hive](https://inleo.io/@leoglossary/leoglossary-what-is-hive)



Posted Using [InLeo Alpha](https://inleo.io/@taskmaster4450/ai-is-the-end-of-hollywood)