It is difficult to be all things to all people.

This is a situation that marketers often are confronted with.  When looking at a branding strategy, how is one positioned?  What is the target?

Often, companies do well seeking to be a small fish in a very large pond.  Still others opt for a different approach, trying to be the whale in a swimming pool.



Both can be effective although they come with certain drawbacks.

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<center>[Source](https://www.criticalmention.com/wp-content/uploads/Untitled_Artwork-9.jpg)</center>

As I look over the Hive ecosystem, we have many different targets.  We have enough diverse projects that can truly make some headway in their particular segments.

We often talk about onboarding the masses.  That is a fantastic goal and one that should be kept in the back of our minds.  However, sometimes it is best to go work up the proverbial food chain.

What do I mean by this?  

Presently, I am guessing we have roughly 10,000 people, give or take, who are active.  In the online world, this is nothing.  Of course, when it comes to blockchain, we see that this actually is a significant total.  Blockchain interaction seems to be lagging a great deal.

Thus, the first key is to improve the standing from here.  How is that done?

In my view, this is where putting our best features forward enter the picture.  At this time, we are not trying to onboard millions.  The first goal should be to double or triple our daily user base.

How an this be accomplished?

Here again, we need to look at those who fit the profile we are looking for.  And what is that you ask?

I think it can be summed up this way: we seek those who are disgruntled.

Think about it for a second.  Most everyone on here is upset about something.  Whether one is a homesteader, homeschooler, conspiracy theorist,natural health advocate, or anti vaccine, Trump, government, the Fed, and anything else that is outside the mainstream, that fits with many on here.

What is powerful about this segment is that, while a bit of the lunatic fringe compared to the mainstream, it is a very large block of people.  It is also a segment that the power brokers are trying to silence.  

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<center>[Source](https://www.nextbigfuture.com/wp-content/uploads/2019/02/AIworld-730x430.jpg)</center>

Fortunately, Hive has an answer to that.  We have the ability to post our message, whatever that is, and not have it taken down.  There is no application that can remove a post from the blockchain.

This is a very power tool in this era.  Mark Zuckerberg mentioned on his earnings call yesterday how he is committed to removing all fake news from that platform.  The scary thing is fake news is simply something they disagree with.

That is the point we are at now.  Civilized discourse and intellectual debate are being eliminated.  YouTube is deleting videos that are done by medical personnel that disagree with the World Health Organization.  So questioning the state is now considered fake news.

Even the cryptocurrency community is full of people who number in the tens of millions yet gravitate towards the centralized platforms.  How often do we see crypto content creators taking to Twitter railing  against the YouTube ban they received?  It happened on a number of occasions.  Most talk about decentralization yet are under the control of Google.  Certainly, we can understand they built up a following there.  Nevertheless, to not realize that one's entire business can be wiped out in a matter of seconds by a simply algorithm change by either Facebook or Google is mind-boggling.

We are embarking upon a time when a lot more people are going to be hurting.  A major problem with society today is that, for a fast number of people, the present system is not working for them.  In fact, this recent crisis is going to be devastating to hundreds of millions globally.  We definitely are not returning to how things were before.

Whether this is a good thing or not will be determined in the long run.  In the meantime, we are likely to see a lot of pain.  The 1% is going to come out much better when all is said and done.  But what about the other 99%?  Even those who were in a position of making good money may not attain that again.  

Technology is going to do away with the need for a lot of human labor.  Automation is coming.  What is interesting is that Hive is part of one of the most powerful technologies we are seeing.  Blockchain and cryptocurrency are powerful forces that are going to radically alter things over the next decade.

Word is starting to spread.  While not mainstream, cryptocurrency is not nearly as ostracized, overall, as it once was.  Even the FUD has died down a slight bit.  Each year the Millennials achieve more power and wealth as they assume a greater part of the workforce.  These are the individuals who are not going to hide from technology.

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<center>[Source](https://themerkle.com/wp-content/uploads/linkedin-cover.png)</center>

Web 3.0 is very powerful.  This is something that is going to remake most aspects of society.  This is our main selling point.  We are involved in laying the foundation for a completely new Internet.  It is something that I believe few realize.

Is it perfect yet?  Of course not.  There are a lot of challenges still before us.  We are still doing a great deal of innovating and experimenting.  Development takes time.

Nevertheless, there is a rather large niche out there today which Hive can target.  We offer the opportunity for people to be able to engage in a manner which is presently being removed.  This is a situation, unless Google and Facebook change their course, that is only going to get worse.  This means the pool will keep growing.

In this instance, Hive simply finds a niche and watches it grow.

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