https://ei.marketwatch.com/Multimedia/2019/10/15/Photos/ZH/MW-HT323_amc_ha_20191015110145_ZH.jpg?uuid=b436fda8-ef5c-11e9-9c3e-9c8e992d421e
<center>[Source](https://www.marketwatch.com/story/amc-theatres-launches-streaming-service-in-latest-blow-to-netflix-2019-10-15?mod=home-page)</center>

I wrote an article about a week ago asking if Netflix was cooked?

https://www.steemleo.com/netflix/@taskmaster4450le/is-netflix-cooked

In it, I made the point that this is a company that has increasing competition with no moat to protect it.  Netflix's success came as a result of being ahead of the game in streaming and creating an app which most could access.  The challenge with the early app-based innovators is they have no protection.

This is becoming evident as the likes of Disney start to enter the streaming world. 

Today, however, there was another announcement which is equally as troublesome for the tech darling of a decade ago. 

AMC theaters, the largest cinema chain, announced that it has a deal in place with all major studios where it will provide the streaming of films including new releases.  People will have the opportunity to buy or rent them on their mobile or other smart devices.  

This is certain blow to Netflix who was already facing content challenges.  Another large media player only makes the space more crowded.

Netflix can owe a lot of its success to being a "one stop shop".  A decade ago, we were not accustomed to dealing with applications.  Hence, pressing one button and getting access to thousands of different shows and films was ideal.

Today, that is no longer the case.

We are now accustomed to have many applications on our devices.  The idea of using one app for a specific purpose then moving on to another one is commonplace.  Essentially, it is as easy as changing the television channel.

Netflix is an example of a company that used technology to disrupt an entire industry, only see itself face the threat of being disrupted itself.  Constant innovation is required, something that Netflix obviously has not done.  The entertainment business is going through major changes with many large players trying to figure out where it is all going.

There are valid reasons to be wary of this stock.  Without any protection, a change in viewer habits, even slightly, could cause major issues.  With the cost of content rising at an astronomical rate, Netflix has to turn to creating its own shows.  While it succeeded in creating programming that people like, it is still questionable whether that is enough to get them to fork over $10-$12 a month for the service.

AMC is going to be offering viewers another option.  Even if it does not become the industry leader, it is enough to take some hours of viewership away from Netflix.  Ultimately, this will hurt subscription.

It looks like the company might have to get very creative if it is going to remain a player in the industry.

Perhaps it is time to think about tokenizing Netflix and start paying people to watch it.  There is already a built in ecosystem that could be leveraged to add value and tie in other goods and services.

Or maybe just keep going along the same path and hope that people remain loyal to the streaming giant.

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