Many miss what is taking place right in front of them.

The advantage to a site like [Leofinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance) is we are shown what is taking place.  There is a lot that is happening real time that connecting the dots is fairly simple.  This is especially true since we have the progression of the Internet a few decades back as a blueprint for those things generally will progress.

In short, the world is going to be a completely different place due to [blockchain](https://leofinance.io/@leoglossary/blockchain), [cryptocurrency](https://leofinance.io/@leoglossary/cryptocurrency), and [tokenization](https://leofinance.io/@leoglossary/leoglossary-tokenization).  Technology is moving at a rapid pace and we see more code being rolled out each day.  To deny that we are moving deeper into a [digital](https://leofinance.io/@leoglossary/leoglossary-digital) world is not a logical conclusion.  While the "Metaverse" mght take decades to evolve, we are going to see many aspect of our lives converted to digital.

This was already the story of the Internet.  Now, we are putting it on steroids.

<center>![image.png](https://images.hive.blog/DQmeBQnZBXHvDhgNje61ChrVw3bkDuHRQKRh6FxpN3DqJhz/image.png)
[Source](https://tse3.mm.bing.net/th?id=OIP._Nw00F0FyEFC6hLxeH8aNwHaE8)</center>

## Expanding The Potential Within Our Minds

The challenge most people have is they cannot expand their thinking.  We see a lot of naysayers who, in hindsight, end up looking foolish.  When it comes to [technology](https://leofinance.io/@leoglossary/leoglossary-technology), these people always look foolish.

It is true that picking particular winners is difficult.  However, when we have an idea about the general path forward, it is easy to see how things will unfold.  For example, there is little doubt that we are seeing the foundation of [Web 3.0](https://leofinance.io/@leoglossary/leoglossary-web-3-0).  To dispute whether it is happening or not is a waste of time.  Those who deny it either are clueless or have an agenda.  We have to be mindful of the fact that many do not want technological progress in areas where they are dominant.  Disruption might be good for customers, it is not for those companies in control.

Look at what happened to Blockbuster and Kodak.

Therefore, it is time to prepare for Web 3.0.  It is happening whether we are ready or not.  THe question now is whether one will benefit.  The [money](https://leofinance.io/@leoglossary/leoglossary-money) generated off [Web 2.0](https://leofinance.io/@leoglossary/leoglossary-web-2-0) was unseen in human history.  Did you profit from it?  If you are like most of us, the answer is no.  We saw more billionares spring up from this medium and untold number of millionaires.  Yet, for the majority of us, we are no further along.  

Web 3.0 is the opportunity to change all of that.  Since we know it is going to happen, now we have to determine what is going to be successful.  This is a difficult to project.  Fortunately, we can have a hand in helping this along.  Just like the early innovators, we can immerse ourselves in the path that is unfolding.  Through our efforts, we actually help write it.

To fully realize this, it is up to each of us to expand the scope of our thinking.  Whatever the application, especially on Hive, the potential is enormous.  That does not mean that we blindly jump into every new project with everything we have.  There are going to he failures.  Nevertheless, being mindful of where things can be is vital.

## Every Web 2.0 Entity Will Be Destroyed

This is a bold statement and 100% accurate.  The challenge is we have no idea how long this will take.  Some like Google and Facebook might last another 100 years.  Or they might be gone within a couple decades.

The life expectancy of a company is not forever.  Digital companies are at greater risk than traditional ones since they tend to operate simply upon [network effect](https://leofinance.io/@leoglossary/leoglossary-network-effect).  The moat, as Buffett likes to point out, is slim.  Even for a company that has billions of users, we know this can change.

Within cryptocurrency, the leaders of today will not be there in 5 years.  We know this since there were other [tokens](https://leofinance.io/@leoglossary/leoglossary-token) at the top of the list half a decade ago.  Innovation keeps happening on a consistent basis.  We are dealing with a rather small industry compared to what it will be like in a decade.

For this reason, it is important to be flexible, attentive, and understanding about how things are progressing.  It is also crucial to raise our level of thinking to how massive Web 3.0 will be.  When the first [applications](https://leofinance.io/@leoglossary/leoglossary-application) emerged that are now Web 2.0, few thought they could be much.  After all, who saw [Amazon](https://leofinance.io/@leoglossary/leoglossary-amazon-financials) taking out Macys, Radio Shack, and Sears?  Yet that is exactly what happened.

We will see the same thing happen with Web 3.0.  In a decade, there will be household names that none of us even know today.  Some of the biggest brands of this era will be on life support.  This is how technological progress happens.  Whatever is in the way, gets obliterated.

It is up to us to figure out both what is doing the punching and who gets knocked out.

___
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