In this article, we are going to continue some brainstorming ideas regarding [Leofinance](https://leofinance.io/posts/@leoglossary/leoglossary-what-is-leofinance) and what directions we can head in.

To me, I think we found the magic formula.  By incorporating the central premise of [Web 3.0](https://leofinance.io/posts/@leoglossary/leoglossary-web-3-0), we can make LEO something that is desired.  This is done by building, but not only at a technical level.  Developing [applications](https://leofinance.io/posts/@leoglossary/leoglossary-application) is one thing.  However, the key is to incorporate business practices and build [revenue](https://leofinance.io/posts/@leoglossary/leoglossary-revenue) streams.

A large part of this premise is the fact that we, collectively, make up the Leo community.  This is standard with any other community.  Where the difference enters is we are [tokenized](https://leofinance.io/posts/@leoglossary/leoglossary-tokenization).  Since we have the ability to hold a [value capture token](https://leofinance.io/posts/@leoglossary/leoglossary-value-capture-token), it provides us with the ability to have an ownership stake in the success of the platform.

At present, we have hundreds of people involved in Leo.  There are a variety of backgrounds.  This means we have the ability to build in many different directions simply by utilizing the talent that is available here.

Right now, we are going to discuss a concept I covered at other points in time but will hone it in for Leofinance.

 https://images.hive.blog/DQmdKvNNtJGKjY2kkduGmuryP3r6qwT7F29UhrGnk3pc9RX/image.png 
<center>[Source](https://www.itu.int/hub/wp-content/uploads/sites/4/2022/11/AdobeStock_463930574-scaled.jpg)</center>

## Decentralized Broadcast Media

Over the last few weeks, the Tucker Carlson situation has come front and center.  Regardless of what anyone feels about him, there is little dispute that he is now showing the future of news, information, and where people are turning.

It is no secret the ratings for the cable news channels are abysmal.  This is even worse when we look at the 25-54 demographic which is the prime [market](https://leofinance.io/posts/@leoglossary/leoglossary-market).  Simply put, people in that age bracket are not tuning into broadcast media.

Carlson made news when he popped up on [Twitter](https://leofinance.io/posts/@leoglossary/leoglossary-twitter).  His video received over 100 million views, far outpacing the 4 million or so he would pull in each night.

We know that [YouTube](https://leofinance.io/posts/@leoglossary/leoglossary-youtube) and TikTok have garnered a lot of attention (eyeballs).  This is being supplemented by other platforms, such as [3Speak](https://leofinance.io/posts/@leoglossary/leoglossary-3speak-hive), starting to pop up.  It doesn't require a great deal of research to find professional looking content out there.  With the tools available today, editting, backgrounds, and distribution is light years easier (and less expensive) than a few decades ago.

In short, the barrier to entry is much lower.  Basically, anyone using the camera on a phone or laptap can become a [content creator](https://leofinance.io/posts/@leoglossary/leoglossary-content-creator).  This can move into "broadcasting" if one focuses upon mirroring the major media companies.  YouTube even goes so far as to call them "channels".

The point here is we have decentralized media.  It is crucial we grasp this point.  [Social media](https://leofinance.io/posts/@leoglossary/leoglossary-social-media) is a big part of this.

## Leo Broadcasting Network

This is a name tossed out off the top of my head.  However, it does capture the essence of the ides.

How about we start thinking about ways of incorporating broadcast tools into the platform.  This could be a coordinated effort as people participate in whatever way they can.  Suggestions along with help in moving the videos from just "webcams" to serious content could be provided.

This is, of course, all part of the Leo umbrella.  We can work on marketing and bringing in eyeballs.  "Shows" can be created, providing people with news, [finance](https://leofinance.io/posts/@leoglossary/leoglossary-finance), and other important media content.  This can incorporate traditional revenue generation such as advertising while the community also seens to develop non-traditional methods.

The goal, naturally, is to generate revenue that keeps feeding the new model.  Ultimately, this is used to buy LEO from the market, disttributing it to [Leo Power](https://leofinance.io/posts/@leoglossary/leoglossary-leo-power) holders.

If enough people participate, we can set up a schedule that is on the front page.  One thing we can do is copy the model of like Sirius with their show times.  We can create both video and audio (poscast) products.

## Why Bring Up Now?

The tendency is to think about ourselves.  This is natural in the world we operate in today along with how Hive has been.  However, if we think about the Leo model, we see how things are different.

Essentially, we have the goal to make the Leofinance platform as powerful as we can.  This should be the goal of every Leo Power holder.  After all, we are all "owners" due to our stake.  The tokenomics are being adjusted to help enrich the opportunities for all involved.

Some of these ideas are going to require a lot of discussion along with a great deal of development.  However, by operating with the [business](https://leofinance.io/posts/@leoglossary/leoglossary-business) mindset, we can start to consider business ideas that can be implemented.  Some of these might be built outside the main development team although have to be supported to be incorporated in.

[LeoGlossary](https://leofinance.io/posts/@leoglossary/leoglossary-main-menu) is proof-of-concept that exemplifies this opportunity.  While it was not set up as a revenue generating projects (although we might want to think about that in the future), it shows how we can build onto the Leofinance platform and it eventually be incorporated in.  

How many other ways are there to do this?  That is the point of this exercise and the path we should take forward.  Ideas are gems.   Leofinance should have the talent to bring many of them to fruition.



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