We are progressing closer to the release of production for the new UI.  This has been in alpha for the last couple months.  Over the next week, the [front end](https://leofinance.io/@leoglossary/leoglossary-front-end) will go live, with a number of other features still to be added.

One of the things we saw take place in the last week was the placement of a couple of ads.  This is something that was missing from the UI.  Now, we are seeing the push towards the next step in the evolution of [Leofinance](https://leofinance.io/@leoglossary/leoglossary-what-is-leofinance).

This, of course, was a long time in the making.  We first heard about this concept over a year ago.  To me, this truly is a [Web 3.0](https://leofinance.io/@leoglossary/leoglossary-web-3-0) model, something that can be expanded.

We all know how advertising is the major component of [social media](https://leofinance.io/@leoglossary/leoglossary-social-media).  Both Google and [Facebook](https://leofinance.io/@leoglossary/leoglossary-facebook), two of the larger [internet](https://leofinance.io/@leoglossary/leoglossary-internet) companies, rank in hundreds of billions in ads.  This is not something that is spread across the user base.  Instead, it goes to the [shareholders](https://leofinance.io/@leoglossary/leoglossary-shareholder).

In other words, we see a clear distinction between the users and ones who trully benefit financially from the platform.

Web 3.0 seeks to change this.

![image.png](https://images.hive.blog/DQmUgPrfAKezdrXL8G23ddY6URA9vRAcQTcfc2jkYWPkXk7/image.png)

## LeoAds

This is, hopefully, the first stage of the new business model.

Some predict that Web 3.0 will move away from advertising.  That might be the case but, for now, it is still king.  Therefore, it is best to take advantage of it while we can.

LeoAds generates revenues.  This is a simple concept.  Ads are placed on the site and through a combination of metrics, revenues is generated based upon the appeal Leofinance has.

This is no different than what any other online website does.  So where does Web 3.0 enter?

Unlike the traditional model, the users of Leofinance, i.e. those with Leo Power, are the ones who will benefit.  The ad [revenue](https://leofinance.io/@leoglossary/leoglossary-revenue) will be used to buy [$LEO](https://leofinance.io/@leoglossary/leoglossary-leo) off the open market and distribute it to the holders of LP.

In addition to creating buy demand for the token, it is a way to present a [return](https://leofinance.io/@leoglossary/leoglossary-return-on-investment-roi) to the [token](https://leofinance.io/@leoglossary/leoglossary-token) holders.  In addition to curation and whatever else exists on the site, part of the APR is going to be the amount generated by the ads and distributed to the LP holders.

Under this scenario, we are dealing with users also being the ones financial benefitting from the advertisements.  Those who accumulate $LEO and stake it will have their [wallets](https://leofinance.io/@leoglossary/leoglossary-wallet) enhanced.

## Repeatable Model

Once the mechanism is in place, this model is repeatable.  Obviously, there might be some tinkering needed as additions are made but the idea is clear:

**Build attributes of the Leofinance economy that generate revenue and use that to buy $LEO which is fed to the LP holders.**

For example, how about a store selling Leofinance merchandise.  Could this be a viable [business](https://leofinance.io/@leoglossary/leoglossary-business)?  It seems many YouTubers who have a large following do this for their favorite topics of coverage.  Why not Leofinance?

Of course, the [profits](https://leofinance.io/@leoglossary/leoglossary-profit) from this store could then be used similar to LeoAds.  Each month the money is fed into a [smart contract](https://leofinance.io/@leoglossary/leoglossary-smart-contract) which buys the $LEO and distributes it.

The idea is for business ideas to be constructed under the Leofinance umbrella.  Instead of simply constructing just [applications](https://leofinance.io/@leoglossary/leoglossary-application), we look to the idea of building revenue streams that can be utilized as described herein.

Here we can see a Web 3.0 concept that completely changes the ownership model.  Instead of shares, users are the ones who benefit.  Through the rewards earned, anyone can accumulate some $LEO.  If the revenues grow consistently, we could see the ROI in terms of the [yield](https://leofinance.io/@leoglossary/leoglossary-yield) skyrocket.

This would be in addition to any gains that are realized through [speculation](https://leofinance.io/@leoglossary/leoglossary-speculation).  Here we are focusing solely on [cash flow](https://leofinance.io/@leoglossary/leoglossary-cash-flow) (how often have you heard that discussed in cryptocurrency).  What can we do to keep increasing it?

What we are creating is a paradigm shift.  Those who are truly dedicated to Leofinance can benefit.  Those who are not, they can feel the impact of the community as they realize their efforts are not rewarded.

It is a powerful system and one that is not present in [Web 2.0](https://leofinance.io/@leoglossary/leoglossary-web-2-0).  [Tokenization](https://leofinance.io/@leoglossary/leoglossary-tokenization) provides a lot of opportunity.  We have to take the steps to ensure we are doing everything in a way that alters what went before.

**Revenue generation fed to those staking the token.**

A simple yet revolutionary concept.

___
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