Now we are starting to see the change.  For those who watched or participated in the different aspects of [Polycub](https://polycub.com/), it was a difficult ride, at least in terms of the token price.  This was not, however, completely unexpected since we knew the design was meant to suffer the effects of massive distribution early on.

That is changing very soon as the emission rate is about to halve along with the airdrop ending.

We now are also seeing the latest in design updates going into effect.  

Anyone who read a variety of the latest @leofinance posts knows there were a number of additions that were added, many due to the impact the pHBD-USDC liquidity pool as on the platform.  Even though it has relatively low TVL, the potential is there.  We are already seeing some of the possibilities in revenue generation.

Now we get the [pHIVE-POLYCUB liquidity pool](https://leofinance.io/@leofinance/introducing-phive-or-bridging-the-hive-ecosystem-to-polygon).  This is something we will discuss in a moment.

![image.png](https://images.hive.blog/DQmbF5V1VKW5N9P5bxhKcss1mqBKhcaM7KfDMqtmC1kvepq/image.png)

# Building A Business

The world of **cryptocurrency** lacks a great deal of business building.  It seems that most projects focus upon the token distribution and monkey with that.  How often do we read about token burns, done as a means to raise the price.  

[Leofinance](https://leofinance.io/) is taking a different approach.  The idea behind Polycub was to build a sustainable platform.  The original was on its way to achieve this ends albeit not to the degree many had hoped.  Ultimately, that process could have reached the forecast simply because of the reduction in emissions.  The slightest of buy pressure would have kept things afloat.

The new design accelerates things.  We saw the impact upon the price of [POLYCUB](https://www.coingecko.com/en/coins/polycub) in the last few hours with the release of one liquidity pool.  What will things look like after half a dozen are up and running?

Nevertheless, what is truly important here is, like the pHBD pool, this is a source of revenue.  Every business needs revenues.  Thus, the sustainability of Polycub comes from a simple idea: **provide services that are required and generate revenues by performing said services**.

This is really not a novel concept yet it seems to be in the cryptocurrency world.  Polycub, as an extension of Leofinance, is built for the long-term.

Now that we have some early feedback from the new addition, we can begin to forecast what things will look like.

# Another POLYCUB Pool

Much was written about the [potential of this pool to Hive](https://leofinance.io/@mistakili/phive-is-coming-why-it-matters).  However, it is crucial to note how much it is affecting Polycub.  The entire platform is now improved.

POLYCUB is the native token.  There is suddenly another use case added.  This was done while the emission rate did not expand.  In fact, in the next 48 hours, it will be reduced.

As the native token starts to accrue more value, it feeds into all the other aspects of the platform.  We will see the TVLs escalate due to this.  Here is where the turning point can come from.

With any cryptocurrency, **utility** is vital.  Having a number of liquidity pools eating up POLYCUB is essential.  That is why the question about how things will look with half a dozen more of these pools added. 

The pHIVE-POLYCUB addition is certain to garner some TVL.  We know HIVE is more available than HBD.  Therefore, we can see that pool achieving a higher value.  Of course, since it is paired with POLYCUB and not USDC, the value of the pool increases along with the price of POLYCUB.

Here again, the focus upon the pool itself is only one aspect.  The key is the revenues that can be generated.  As the introduction of HBD to the Polycub platform showed, the Treasury can amass a fair bit of revenue very quickly.  

It is likely that pHIVE generates even more than pHBD did.

All this is tying into the **sustainability**.  We can expect the price of POLYCUB to start heading higher as more is added to the platform.  At this point, we were told that pSPS is the next to be added.  We can get excited about that since there is a lot of that available to add to the platform.

It is always hard to predict how markets will react.  So far, POLYCUB is moving up nicely.  Is the bottom in?  Only time will tell.  However, we can see how a couple more additions such as we saw today will really enhance what we are dealing with.

There is value in the ability to keep building.

___
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