Redbox is officially dead.


The [video](https://inleo.io/@leoglossary/leoglossary-video) rental [company](https://inleo.io/@leoglossary/leoglossary-company-business) that used Kiosks to distribute DVDs, most near [Walmart](https://inleo.io/@leoglossary/leoglossary-walmart-inc) stores is done.  Its [parent company](https://inleo.io/@leoglossary/leoglossary-parent-company) amended its [bankruptcy](https://inleo.io/@leoglossary/leoglossary-bankruptcy) filing from [Chapter 11](https://inleo.io/@leoglossary/leoglossary-chapter-11-bankruptcy) to 7.  This means it shifts from reorganization to liquidation.


It is a move that effectively puts the nail in the DVD rental [business](https://inleo.io/@leoglossary/leoglossary-business).


For many who are reading this, it is likely the idea of this still being a business comes as a surprise.  In the era of [streaming](https://inleo.io/@leoglossary/leoglossary-stream-service), who the heck rents DVDs?  The answer, judging by the results is not many.


In this [article](https://inleo.io/@leoglossary/leoglossary-article) we will take a look at what we can learn about [technology](https://inleo.io/@leoglossary/leoglossary-technology).


<center> https://img.inleo.io/DQme2Si1mdA3uPDodi1G5MgEuUZGGaCFHP4AiA7yF6Vx8p2/image.png 
[Source](https://www.fastcompany.com/91154628/redbox-closing-down-bankruptcy-what-happens-kiosks-employees) </center>




## Dead Can Take A Long Time


Blockbuster video, probably the poster [child](https://inleo.io/@leoglossary/leoglossary-children) for in-store video rental, died more than a decade ago.  The [parent](https://inleo.io/@leoglossary/leoglossary-parent) company entered bankruptcy in 2010.


Over the ensuring [years](https://inleo.io/@leoglossary/leoglossary-year), [Netflix](https://inleo.io/@leoglossary/leoglossary-netflix) dominated.  It was so successful that [media](https://inleo.io/@leoglossary/leoglossary-media) companies spent billions trying to duplicate the success.  To date, it is really the only one turning a [profit](https://inleo.io/@leoglossary/leoglossary-profit).


Streaming [wars](https://inleo.io/@leoglossary/leoglossary-war) aside, the fact that we are dealing with a DVD rental company going [bankrupt](https://inleo.io/@leoglossary/leoglossary-bankrupt) in 2024 tells us a great deal.  With technology, things are often done long before they are truly done.


In other word, the demise can take a long time.


Anyone with a bit of sense knew the video rental business was dead.  Making this assertion a decade ago was not much of a [risk](https://inleo.io/@leoglossary/leoglossary-risk) forecast.  Few believed it was the future.


Yet, here we are.  This company managed to stick around.  Of course, this is truly the end of an era, finally.


Nevertheless, the lesson should be learned.  Trying to argue that something is not dead simply because it is a sticking around is a bad tactic.  When technology disrupts, it is over.  The only difference is that it can take a while for things to full unfold.


A big part of this is often [demographics](https://inleo.io/@leoglossary/leoglossary-demographics).  We see this with [newspapers](https://inleo.io/@leoglossary/leoglossary-newspaper).  There are many who still get the physical paper delivered to them.  Want to guess what generation they are from?  If you are thinking GenZ or Millennials, things again.


As the older generation dies off, each [subscription](https://inleo.io/@leoglossary/leoglossary-subscription-service) to the physical paper goes away.


## No Hope Of Revival


Many want to believe in the Goldilocks situation.  They want to believe that something established is going to fend off attacks.


When it comes to the normal course of business, this could be the case.  However, if we are talking about technological [disruptions](https://inleo.io/@leoglossary/leoglossary-disruption), the writing is clear.


For example, I have spelled out the death of [Hollywood](https://inleo.io/@leoglossary/leoglossary-hollywood-film-industry).  These studios are cooked.  We already saw a couple, MGM and Paramount, get bought out.  Others are likely to follow as aspects of their business come under attack.


At the same time, [actors](https://inleo.io/@leoglossary/leoglossary-actor-actress) are going to be discarded.  By the end of the decade, the ones working will likely be the big name [stars](https://inleo.io/@leoglossary/leoglossary-star-hollywood).  We already see this with [writers](https://inleo.io/@leoglossary/leoglossary-writer).  Since the end of the strike, most writers are out of [work](https://inleo.io/@leoglossary/leoglossary-work).  They thought they were getting a windfall.  What ensured is a [job](https://inleo.io/@leoglossary/leoglossary-job) waiting tables or driving [Uber](https://inleo.io/@leoglossary/leoglossary-uber-company).


Certainly, the top writers are making out better.  They have jobs and are getting paid more.  Those who are bankable [commodities](https://inleo.io/@leoglossary/leoglossary-commodity) are getting the attention.  Everyone else is being pushed aside.


[AI](https://inleo.io/@leoglossary/leoglossary-artificial-intelligence) is the disrupter here.  We already see the jobs for jingles and background [music](https://inleo.io/@leoglossary/leoglossary-music) from shows and [films](https://inleo.io/@leoglossary/leoglossary-movie-film) drying up.  Studios are generating that stuff with AI.  After all, how often do you pay attention to the background music in a film.  It is there for effect.


Does this mean Hollywood will collapse overnight?  No way.  Just like Redbox hanging out another 14 years, we will see a lot of this unfold over a decade or more.  The size of Hollywood will decline as fragmentation occurs.  


In fact, this is a trend that will affect all of media.  [cable news](https://inleo.io/@leoglossary/leoglossary-cable-news) is facing the same outcome, depending upon the Baby Boomers for keeping it alive.  As they pass on, there are no replacements.


Shopping malls are in the same situation.  In fact, most of the [commercial](https://inleo.io/@leoglossary/leoglossary-commercial-advertising) [real estate](https://inleo.io/@leoglossary/leoglossary-real-estate) [world](https://inleo.io/@leoglossary/leoglossary-world) is going to experience a similar trend.  The financial world will be turned upside down with [banks](https://inleo.io/@leoglossary/leoglossary-bank) taking a huge hit (they already have in many services).


Again, if you look closely, you can see where disruption is torching things.  That doesn't mean we will see an instant change.  But, if you know what to look for, you can see it as it occurs.


____


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Posted Using [InLeo Alpha](https://inleo.io/@taskmaster4450le/what-we-can-learn-about-technology-from-the-end-of-redbox-jlv)