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![obsequioous.JPG](https://steemitimages.com/DQmcJBCMmDefevU2DaQhyHpgRjYpAJUywrnaVDy2LufamXc/obsequioous.JPG)

This kind of flowery writing may work well for poetry but it it's counter-productive for writing good copy.

In my previous post, I gave away the secret that launched some very successful advertising careers and helped build some powerhouse ad agencies.

<a href="https://steemit.com/marketing/@theblindsquirl/i-can-tell-you-what-advertising-is-i-know-you-don-t-know">***Advertising is Salesmanship in print.***</a>

Ordinary, friendly copy is what sells.

When you're with friends and just chatting, do your words sound like poetry?

Today's featured advertising guru is alive and well, his name is Perry Marshall.

I have no affiliation with Perry, I'm not a subscriber of his and I've never bought any of his products.

I didn't need to.

You can get a great education reading his posts and, even more importantly, Perry has a <a href="https://www.perrymarshall.com/marketing/tools/">***How Readable Is Your Sales Copy?***</a> tool  to help you write in a simple, easy to read and understand format that works on a subconscious level.

Here's a link explaining how and why it works.

Remember, "With Great Power Comes Great Responsibility" so use this info for Good, not Evil.

<a href="https://www.perrymarshall.com/16572/reading-level/">![perry.JPG](https://steemitimages.com/DQmZiX2X1UwF8UxAuMMGfiY3pNUNTNqmoM8J1nnCWKRpxia/perry.JPG)</a>

Long story short, write so a 14 year old can understand it.

And talk about your readers more than yourself (considerably more about them than you).

Here's an assignment, take a look at advertisements for personal services in your local area (lawyers, doctors, dentists, etc.) and notice who their ads talk about.

Most of them will have the me/you ratio not only upside down, but ***REALLY*** upside down.

Lets face it, if you want to sell your advertising to doctors, lawyers and dentists, you stroke their egos.

If you want to drive customers/clients to them, you need to focus on the customer.

Here's my <a href="https://steemit.com/marketing/@theblindsquirl/the-call-to-action">Call to Action. You Do Know What a Call To Action Is Don't You?</a>

If you like this post, please upvote, resteem and follow @theblindsquirl.