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Get Paid Not Pwned - the Power of Slogans. by thecryptofiend

View this thread on: hive.blogpeakd.comecency.com
· @thecryptofiend ·
$29.58
Get Paid Not Pwned - the Power of Slogans.
<center>![Preview Image](https://i.imgsafe.org/c7c5f87636.png)</center>
___
___
## Introduction
**There were a lot of fantastic marketing ideas from last week's ["X-Prize" competition](https://steemit.com/ideasfactory/@thecryptofiend/a-steemit-x-prize-a-competition-to-brainstorm-ideas-for-promotion-and-marketing) as illustrated by the [post](https://steemit.com/ideasfactory/@thecryptofiend/steemit-x-prize-results) I made yesterday on the results.**

One of the simplest ideas was from @beanz and @freedomengineer  to use Steemit branded profile pages/background images on other social media.  

I was also thinking of @winstonwolfe's idea from a few weeks ago on the fact that it might be better to advertise by letting the viewer or reader find out about Steemit themselves rather than trying to explain too much.

This got me thinking about slogans which are a commonly used marketing tool.
___
## Slogans
**Simplicity works.  If you think about some of the most successful advertising campaigns from your own experience they have a very simple slogan.**

_For example if you hear the words "Just do it"- what do you think of?_  

I suspect most people will think of Nike.  A good slogan can be immensely powerful and memorable.

So what do we have right now?  Well this is what is on Steemit.io:

![Old Slogan](https://i.imgsafe.org/c789236d5b.png)

To be fair I don't think it was meant as a slogan but I thought about alternatives that might say the important stuff without confusing people or boring them.  

**Most people have no idea what blockchain is or actually care for that matter.**

I was thinking about the way that other sites use, monetise and otherwise exploit our information and the contrast that creates with the Steemit model.

This is what I came up with:
___
![GPNP Billboard Idea](https://i.imgsafe.org/c5ea6e3b05.jpg)
___

**The message is simple and to the point.  Other sites own you and your content.  On Steemit you are in control and you get paid.**  

I also personally find the simplicity of plain black text on a white background also adds to the power - it's a matter of personal taste though.  There is no reason you can't produce other versions that cater to your own tastes.  I also think this could make the basis of an effective billboard.

_Note: The actual Steemit logo uses the "Netto" font which costs £1200 to buy for application use.  Personally I don't think it matters for this kind of thing so have used Helvetica/Arial._

**If you like this sort of look, I have created banners which you can use as your Facebook or Twitter background below. I have also created some alternative wordings in case you want some variety - including a version that refers to the censorship resistance of Steemit.**

_You could use these as they are, superimpose them over other images or even make your own from scratch.  They are just a starting point - I have placed these towards the bottom of the post so you can pick and choose what you want to use._
___
## How we could use these

**Please let me know what you thing about the slogan as posted above (Get paid not pwned).  Do you have another idea that you think would be better? Or perhaps you prefer the alternatives I have posted below (There is another way/Against censorship)?**

I have already changed my Facebook and Twitter backgrounds with these images and you could do the same if you want to.  

_Another alternative would be to have a set day when we all agree to change our Facebook/Twitter profiles images together._  

### Let me know what you think.

Finally don't forget to contribute to @winstonwolfe's video [here](https://steemit.com/steemit/@winstonwolfe/i-have-an-idea-for-a-steemit-video-i-need-your-video-contributions-to-make-it-happen).
___
___
<center><h1>Images for you to use and experiment with (along with how to change them on FB/Twitter)</h1></center>
___
## Facebook Banner Images
___
![GPNP Facebook Banner](https://i.imgsafe.org/c5ee033bbc.jpg)
___
![TIAW Facebook Banner](https://i.imgsafe.org/c5ee12c393.jpg)
___
![AC Facebook Banner](https://i.imgsafe.org/c75daf34a5.jpg)
___
## Twitter Background Images
___
![GPNP](https://i.imgsafe.org/c74e1076c8.jpg)
___
![TIAW](https://i.imgsafe.org/c74e1c189c.jpg)
___
![AC](https://i.imgsafe.org/c74e2868e8.jpg)
___
## Changing your Facebook Banner Image
This is really easy.  Just hover your cursor over your current image.  A button will appear (as shown below):

![Change Facebook Banner](https://i.imgsafe.org/c89a4229a3.png)

Click the "Update Cover Photo" button and you will be given the option to upload a new image or use an existing one.  

If you want to use one of the images that I have posted above you will need to right click and download them to your desktop first (before you can do this).
___
## Changing your Twitter background image
Log into Twitter:

![Edit Profile](https://i.imgsafe.org/c8a3b1ff56.png)

Click "Edit Profile" - if you don't see it click on your profile photo (the smaller square image) and it should appear.

![Edit Profile 1](https://i.imgsafe.org/c7f8068f13.png)

Click "Add a header photo" or "Change your header photo" depending on whether you already have one.

![Edit Profile 2](https://i.imgsafe.org/c7f7fd0aa4.png)

Upload the photo you want to use.  Resize or reposition if necessary.

![Edit Profile 3](https://i.imgsafe.org/c7f81515a4.png)

Confirm by saving changes.
___
___
<center><h1> Your Reward for Reading:)</center></h1>
___
![Kitten and Puppy](https://i.imgsafe.org/c8da88287c.jpg)
___
If you like my work and aren't already, please follow me and check out my blog (I mainly discuss photography but I do other topics too) -  @thecryptofiend 
____
_**Photo Credits:**_ _All photos are personal screenshots or taken from my personal Thinkstock Photography account.  More information can be provided on request._
___
(Verification for me here: [http://www.aapicture.com/about-me](http://www.aapicture.com/about-me))
___
<center><h1> Some of my other recent posts</center></h1>
___
* **_[Steemit X Prize Results](https://steemit.com/ideasfactory/@thecryptofiend/steemit-x-prize-results)_**
* **_[Steemit Quick Start Guide: Step by Step from Registration to First Post](https://steemit.com/steemit/@thecryptofiend/steemit-quick-start-guide-step-by-step-from-registration-to-first-post)_**
* **_[Steemithelp.net a new resource for helping new users (with an updated version of the "Missing FAQ")](https://steemit.com/steemit/@thecryptofiend/steemithelp-net-a-new-resource-for-helping-new-users-with-an-updated-version-of-the-missing-faq)_**
* **_[Idea for Steemit - Tiered Voting Power Regeneration According to Vests](https://steemit.com/steemit/@thecryptofiend/idea-for-steemit-tiered-voting-power-regeneration-according-to-vests)_**
___
<h1><center>Are you new to Steemit and Looking for Answers? - Try [https://www.steemithelp.net](https://www.steemithelp.net).</center></h1>
___
👍  , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , and 465 others
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@acidyo ·
I understand the idea with slogans and all but

>If you like this sort of look, I have created banners which you can use as your Facebook or Twitter background below.

there are a lot of steemit backgrounds already created by steemians, googling it quick can get you some results. I put one up on my twitter a couple days ago aswell.

>Note: The actual Steemit logo uses the "Netto" font which costs £1200 to buy for application use. Personally I don't think it matters for this kind of thing so have used Helvetica/Arial.

Do colors cost to use? :P
👍  
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@thecryptofiend ·
Lol It depends what you like.  I like the simple text.  It gets to the point and it doesn't have anything else to get in the way.  Also people can easily superimpose it on their favourite image if they want.
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@acidyo ·
Hehe, yeah didn't mean to come off as negative about it as it seemed :P 

but the general idea is great. We need slogans more, like I read in @stellabelle's post just now I think slogans are a big part of giving the platform its own identity.
👍  
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vote details (1)
@bluehorseshoe ·
I don't know what "pwned" is.
I like two from @trevor.george, get social get paid first and a penny  for your thoughts 2nd.
How about "Cash For __________" Can't think of the ________ off the top, perhaps someone else can.
👍  ,
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@thecryptofiend ·
How about "Cash for Content"?
👍  
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@bluehorseshoe ·
Yes, I LIke It!
👍  
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@gduran ·
Get paid not pwned? What does pwned mean in this case?
👍  
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@thecryptofiend ·
It means the same as "owned".
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@acidyo ·
Reminds me of pure pwnage. :D 

might have been one of the first "youtube series" to use the word so often. :P
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@apossium ·
"Don't get owned, own yourself"? Pun not intended.
👍  
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vote details (1)
@gizmosia ·
There's merit in saying:

Get paid, not owned.  

Because there's a multi-country audience on Steemit and not everyone gets the street talk.
2ndly, Facebook, Twitter etc literally own our pages. Steemit gives us a sense of ownership.
👍  ,
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vote details (2)
@gizmosia ·
I like the new slogan.

However, there's an opportunity to use the topic of the week or month to attract more interest. 

For example, if people come to the site they could see 

#pizzagate exposed.

That will pull more in.
👍  
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vote details (1)
@gizmosia ·
And then you can change whatever the topic of the moment is whenever you need. It's guerilla marketing.

Everyone thinks Voat - Pizzagate but Steemit has  great info too.
👍  
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@acidyo ·
I mentioned this in a reddit thread the other day, wait til people realize voat = reddit.
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@thecryptofiend ·
Thanks we could certainly try a slogan and try topic based campaigns too.  We don't have to stop after doing it once and some experimentation will be necessary to find what works best.  I would suggest not using the "pizzagate" thing because we don't want that association to be in people's minds when they think of Steemit.  I think maybe something more positive might be better. What do you think?
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@thecryptofiend ·
Interesting idea.  That's not a slogan though and is likely to put just as many people off as are interested - no matter which subject you choose.  A slogan just says enough to raise attention and generate curiosity.  There is no reason we can't try both at different times.
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@goldmatters ·
Resteemed
👍  
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@thecryptofiend ·
Thank you:)
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@hexdek16 ·
I'm sort of gravitationally pulled toward the "get social, get paid" slogan. 👍 It invokes curiosity & fun, presented in a positive fashion.  Who doesn't want to be 'social?  Who doesn't want to "get paid"? 😀  

Branding it with the steem logo in the back ground- as I said, "invokes curiosity".  💯♨️
👍  
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@thecryptofiend ·
Cool thanks.  I think I will create some mockups of the favourites and get people to vote so we can decide:)
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@joewantsfreedom ·
This is great idea. Especially if we all do it at the same time then it might even go viral as some news outlets could pick up on that, or especially if it gets censored.
👍  
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@thecryptofiend ·
That's what I was thinking.  I did it on my facebook and twitter so people can see how it looks.  I think if we have a day of "action" where we all change our profile images and it get's censored by FB or Twitter then that could make it even bigger!
👍  
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@karenb54 ·
Or maybe There is NO other way :)
👍  ,
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@thecryptofiend ·
Lol:)
👍  
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vote details (1)
@linkback-bot-v0 ·
This post has been linked to from another place on Steem.


  - [Advanced Steem Metrics Report for 28th November 2016](https://steemit.com/steemit/@ontofractal/advanced-steem-metrics-report-for-28th-november-2016) by @ontofractal




Learn more about and upvote to support [**linkback bot v0.5**](https://steemit.com/steemit/@ontofractal/steem-linkback-bot-v0-5-the-reddit-awareness-release). Flag this comment if you don't want the bot to continue posting linkbacks for your posts.

Built by @ontofractal
👍  
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@thecryptofiend ·
Thanks:)
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@me-tarzan ·
I think when some people hear blockchain it may even turn them off to steemit
👍  
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@thecryptofiend ·
Yes you might be right.  They don't need to understand those things to use Steemit (at least not initially).
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@meesterboom ·
Spot on, its just marketing but something that really needs this kind of thinking on steemit!
👍  
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@thecryptofiend ·
Thanks glad you agree:)
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@riosparada ·
Upvoted and resteemed!
👍  
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@thecryptofiend ·
Thank you:)
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@screenname ·
Re: Get Paid Not Pwned - the Power of Slogans.
<p>This post has been ranked within the top 25 most undervalued posts in the second half of Nov 28. We estimate that this post is undervalued by $26.27 as compared to a scenario in which every voter had an equal say.</p> 
<p>See the full rankings and details in <a href="https://steemit.com/curation/@screenname/the-daily-tribune-most-undervalued-posts-of-nov-28---part-ii">The Daily Tribune: Nov 28 - Part II</a>. You can also read about some of our methodology, data analysis and technical details in <a href="https://steemit.com/curation/@screenname/introducing-the-daily-tribune-most-undervalued-posts-of-nov-04---part-i">our initial post</a>.</p>
<p>If you are the author and would prefer not to receive these comments, simply reply "Stop" to this comment.</p>
👍  , , , , , , ,
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@thecryptofiend ·
Thank you:)
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@strangerarray · (edited)
Here are 10 #ideasfactory ideas for slogans off the top off my head (I used to be/am an [idea machine](https://strangerarray.wordpress.com/2015/04/23/the-day-the-idea-machine-died/)):

1. Write. Read. Vote. Earn. 
2.  Power Up Your Potential
3. Grow Your Way
4. If you don't fit, Steemit
5. Connect and Collect
6. Creativity. Funded.
7. Steemit: A Brave New Blockchain
8. Steemit: Because You Are Worth More
9.  Learn and Earn
10. Steemit: Where Your Upvote Has Real Value

Some suck. Some are okay. But mostly I needed to get something out so you can build on or ignore. Explainations are availbe or they are open enought to let the potential users fill in their own reasons why they want to check us out. 
We'll see...
👍  , ,
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vote details (3)
@thecryptofiend ·
Thanks for sharing:)
👍  
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@trevor.george ·
I have a wee problem with the content of your slogans.
**Get paid not pwned** - only internet savvy geeks understand *pwned*. So you cut out a whole bunch of people as they just won't get it.

**Against censorship** - you should never use a slogan that is *against* something. The whole connotation is negative if you do that.

The slogan needs to be positive, perhaps witty.
Something along the lines of - 
- A penny for your thoughts
- We value you
- Get social, get paid

I'm not suggesting that my ideas are brilliant, or that you shouldn't be coming up with slogans. 
Just engaging and offering suggestions :-)
👍  , , ,
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@nxtblg ·
Gab.ai uses "Speak Freely", and very successfully. But, their spectacular growth has come from Twitter refugees - most especially from the alt-right (broadly defined.) 

Accordingly, Steemit would benefit hugely if there were a "Trust and Safety" crackdown on Medium.com.  Voat has come back form the semi-dead due to Reddit banning Pizzagate.
👍  ,
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@trevor.george ·
I guess the big problem with coming up with a slogan is that Steemit means different things to different people.

For some it is a place to write content and get paid for it. for them it is the rewards for invested effort and talent that attracts them.

For others is a place for them to spout whatever vitriol they like knowing that they won't be censored. for them it is the lack of censorship that attracts them.

For another group Steemit is about the whole emerging crypto world and that's what attracts them.

And then you have those who just want a place where they can connect with people without having advertising blasted at them constantly.

How to sum up all of those interests in a single slogan?

For me,  I'm less concerned about censorship because I'm unlikely to be censored. I can make an argument, convey concepts, debate a topic without using foul language or making personal attacks. So this is not the reason  I came to Steemit. 

I'm more interested in the idea that I can be rewarded for my time and talent. And that I can connect with other creative people. So I'm more likely to lean towards a slogan that sell the idea that my time and talent has value, and I can be rewarded for that.

So maybe the first step is to segment the target audience(s) and come up with a slogan for each segment.

Any thoughts on that idea?
👍  
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@thecryptofiend · (edited)
>Get paid not pwned - only internet savvy geeks understand pwned. So you cut out a whole bunch of people as they just won't get it.

That's the thing.  People don't necessarily need to understand it.  Sometimes creating curiosity is better than just explaining everything because it gets people asking questions.

>Against censorship - you should never use a slogan that is against something. The whole connotation is negative if you do that.

I understand what you're saying.  I'm not sure how it could be put positively though.

>A penny for your thoughts
>We value you
>Get social, get paid

Great ideas.  I love the "Penny for your thoughts" idea.

We don't necessarily have to use the slogan(s) that I have chosen.  If someone comes up with a better one that people like more we can use that:)
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@nxtblg ·
Actually, "Penny For Your Thoughts" is shrewd because it lowers expectations coming in. That was the trouble with the hard-sell approach that seemed to have been used earlier: it set expectations too high, which inevitably caused frustration.
👍  
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@trevor.george ·
Instead of against censorship you might have something like
 - free your mind, free your pen, free your voice
- freedom is a state of steeming
- untamed voices of the world, united in freedom

or something better ;-)
👍  
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@tuck-fheman ·
I like the idea and the simplicity of "Get paid not pwned", but it opens itself up to mockery given the fact that many people did in fact get pwned here on Steemit a few months back. ;)
👍  
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@thecryptofiend · (edited)
Lol it depends on your definition I suppose.  In this case I was referring to owning your own material rather than getting hacked.

Slogans need to be necessarily simple and that risk will always exist.  Anybody can get hacked on any platform.

Further the mockery could potentially result in heated arguments that could in themselves generate more attention.
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@thecryptofiend · (edited)
Also we could look at other slogans.  The thing I like about the "get paid not pwned" is the simplicity and alliteration but if we can come up with a better one (and there have been some other good suggestions) we could just go with that.

"Get paid not owned" doesn't have the alliteration but takes away the hacking insinuation.
👍  
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@valth ·
I'm a little bit out of the loop here. Can you give a short explanation as to why people got pwned here? I'm guessing it had to do with the fall of the STEEM value?
👍  
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@tuck-fheman ·
Someone hacked a bunch of accounts a few months back. Steemit refunded the money to those who lost their funds (afaik) and created the recover account tool to get their accounts back.
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@valth ·
Great post! A slogan is definitely something that would benefit the site and make marketing easier. I also like the simplicity of those Facebook and Twitter banners. Good job!
👍  
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@thecryptofiend ·
Thank you:)
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@virtualgrowth ·
Shared on [twitter](https://twitter.com/Steem_Land/status/803363531567538178)
👍  
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@thecryptofiend ·
Thank you mate:)
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