Going to answer in reverse...yes we opened 2 days before the shutdown in IL and it's been a shitshow since. The amount of effort it took to keep things moving along online with FB sales and ebay to cover our normal bills and now the overhead of the store was staggering. On top of all of this we also lost our shows which for the last 8 years have been paying our bills. Timing sucked to say the least...but we survived and now can be open at 50% capacity, but 100% capacity would never likely be reached in our store anyways so it's like I'm fully open.
I wouldn't want to explain anything to new people...don't have the time. But if I could market to people on Hive for say their weekly comic book subscription or other collectibles maybe that would be worth the effort and help show a use case for the coin which hopefully would increase it's value long term.
The change in value does worry me. I actually sold a car for Steem when steem was near $1. Obviously that didn't work out so good for me.