![day4-header.jpg](https://files.peakd.com/file/peakd-hive/threesteps/23xAVtFCUdfHShAi6g56uqsVFRCyhS7wMvWiYG5DQJVyNzbQ9uMmqHkrhEMgQUMk1M37D.jpg)


Today was a bit of inception. I was trying to think of how to publish a blogpost and have it go to my subscribers and the contents of the blog post be ABOUT writing to my subscribers.

Huh?

**Too much.**  Easier: **stick to the plan**, and write an email. OK. Do-able.

In order to re-use my 3Steps.Today domain for this and really put some life into my site, I am **breaking down each day into 3 parts**:

Step 1: Review Plan of Attack and Today's Calendar. Think.
Step 2: Take action from Step 1 Planning.
Step 3: Document and re-use.

Ready? **Let's get started!**

## Step 1: Review Plan of Attack and Today's Calendar. Think.

Today's calendar says to "**Email broadcast adboard #1**".

I own two adboards, and the first one is **Freeads.Club**.

I need to **define the results** of what I expect to happen when I email my adboard members.

Per what I've planned prior, **Email Broadcast** = 
> LeadsLeap broadcast email to subscribers on respective list.

OK.

That means I can take screenshots of my broadcast as content.  We'll call these **LeadsLeap broadcast** screenshots. I can screenshot the broadcast in my LeadsLeap account when I am done.

In order to get broadcasts to happen, I have LeadsLeap set to **pick up changes to my 3Steps.Today RSS feed**. Therefore I have to **write a blog post** in order for the Blog to Broadcast feature to kick in.

Sure, I could just write this directly to my subscribers and be done with it, **but why?**

**I will get more traffic from having my article go out in different venues**. I link to the original so there's no worry about people thinking I plagiarize when you can just read what I publish. :)

Sounds like a winner to me: **Write 1 blog post**, **publish it**, and it goes to Hive and my subscriber base from my autoresponder. **Track it all** with distinct tracking links, and we have a winner.

Since I know Step 3 is to re-use material, I can do a manual post of the same material to my other list tomorrow. 

**Plan established. Time to.....**


![screen-of-actual-email.png](https://files.peakd.com/file/peakd-hive/threesteps/23tcNRVygP1q5Hwu4xVP172SMQTzJWk9ff9oPZCpq7bjvJ7De9VZRKfvw9ZBKB2boUPMo.png)
^ Screenshot of the email I sent to my ad folks. 

## Step 2: Take action from Step 1 Planning.

Right. Time for action.

My plan above includes logistics, but not content. :) **That's for a reason.** 

I separate them, so I can write the content separate from the logistics of how it's promoted. If it's good evergreen stuff, then I can use it in a number of places.

IF I do this right, and if I know my customer avatar, then I know what I want to write. Here's the broadcast that I sent to freeAds.Club mailing list:

```
Heya, It's Rob Willmann from FreeAds.Club.

I recently created a free PDF  

"5 Tips To Better Results with Your AutoResponder"

I wrote that to help my subscribers

get the most out of their autoresponders.

Even better, there's a free e-course I am writing called:

"Rob Willmann's AutoResponder Secrets"

In my new list, I go through the steps I use to

maximize the engagement on my lists.

These are my own test results that I share.

I'd love for your to nab your own copy of my free pdf.

Click here to download "5 Tips To Better Results with Your AutoResponder"
There's a link inside the pdf where you can sign up for
my new list.
Thanks so much!
-Rob Willmann co-owner of freeads.club

```

This continued focus on one autoresponder list, only a couple of social media platforms, and a steady stream of output is winning. 

## Step 3: Document and re-use.

Done. I take screenshots and save my raw posts in MarkDown. I try to re-use what I can.


### **What did YOU do to promote your brand today? Leave a comment below and let me know!**

That's it!

Cya tomorrow!

-Rob

[Here's my original post with my calendar](https://peakd.com/ctpcontent/@threesteps/i-m-all-in-for-the-ctpcontent-challenge-who-else-is-in).