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Marketing is a very important aspect of business. It is how you reach out to potential customers, intimating them with your products/services, with details of what your product does, what problems it solves, how it is better than others, and so on. No matter how good your products or services are, a person who has no knowledge of it cannot patronize you. This is why marketing is important. 

What ever type of marketing that you adopt for your business, either traditional or online, there are particular keywords that potential customers want to hear, and when they do, there is a high probability that they will subscribe to your products and services, or at least, give it a try. These are the points that this post will focus on.

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### "Free" or "Bonus"
Who does not like free things? What about the saying that "there is nothing free, even in Freetown"?

The word "free" is a very powerful tool that attracts customers. This does not mean distributing your products to people free of charge, but introducing some features freely to people as part of your services, or giving an additional advantage to your customers, which they may not get from your competitors. This feature is mostly those that costs you very little, or nothing at all.

For example, for someone who want to market medical products, you may decide to do free Blood Pressure, blood sugar, temperature, weight and height checks, and so on. This attracts them, and gives them listening hears to know what exactly you have brought to them. Likewise, for an auto mechanic, advertising your services with a free vehicle scan, ***probably within a specified period of time*** may be the attraction your customers need. The vehicle scan will point out any issues they have with their vehicles, and they will be confident in your ability to get it fixed.

### For as low as
The phrase ***for as low as*** is a good trap that customers fall into most times. Many people do not understand the meaning of this statement, and have fallen into traps of businesses that use it for their marketing. This is because they often take the rate that is attached to "for as low as" to mean an exact or fixed rate.

For example, a property manager might say "Get a piece of land *for as low as N150,000* in Lagos, Nigeria. This statement does mean the company sells land for that price, and the caption does not specify what size of land the marketer is talking about, neither does it say what location it is situated in, the circumstances behind the sale, and so on. The low rate of N150,000 attracts the customer, who decides to make inquiries about it. You can then lay out all the terms, schemes, payment plans, and so on to complement your advert caption.

### Exclusive
This is a word that attracts mostly rich/wealthy people, who use exotic products that the common man cannot afford, or are willing to go ahead and customize their own products like watches, footwears, vehicles, and so on, so that it is exclusive to them.

The word exclusive defines the category of people that your product or services are targeted at, and it also gives an idea that you have an understanding of the needs of people in that category, and you are capable of providing it. For example, a barber could offer exclusive services to customers who probably want special treatment to their hair, or special haircuts. Home service is also a form of exclusive treatment. A wristwatch or vehicle brand also can easily customize their products for willing customers, as long as they can pay for it.

<center>![image.png](https://images.hive.blog/DQmRLHhbZsxtEZEpsU2mQZeeLzifnnExgJm8TdQSiFvkb9z/image.png)
[source](https://www.protexting.com/checkkeyword.php)</center>

### Limited Supply, Hurry while stocks last
This statement appears like your product has become popular demand, due to its quality, uniqueness, or economy friendly price, and so on. This caption makes people want to see what is that special effect in your own product "that is making people use it so much". 

Imagine that there is a huge demand for electronic tab keyboards, and you produce or sell a flexible and foldable keyboard so that it is very portable, or better still, a laser projection keyboard. People are more likely to come for these products rather than the conventional keyboards, which may be too big, maybe even bigger than their tabs.

### Guarantee/Warranty
This is a way of giving clients confidence in your product. Adding a money-back clause to your marketing gives your potential customers the confidence that they can pay for this service or product, since they are sure that you will give a refund if they are not pleased with it. it is a very good tool to attract customers, and it is beneficial for inventors of new technologies, or new brand/model of products that has other brands already in existence in the market.

These are some of the words or captions that attract potential customers to use your product or services, and when optimized correctly, they may gain you customers who will refer other people to your business.
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