#### While companies may benefit long-term from emerging tech such as blockchain technology, there are pending challenges to overcome 
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![](https://cdn.steemitimages.com/DQmYa4d7GEqJPfDuTcLREWYojVd1iizzEV7wtw7mHEWnY8H/image.png)
Image source: [pixabay - mmi9](https://pixabay.com/en/blockchain-cryptocurrency-network-3277336/)
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> “Investors should be looking to identify where the opportunity to replace a middleman is the biggest, or where trust is needed where none exists, or what companies are the best positioned to offer blockchain as a service,” J.P. Morgan software equity research analyst Sterling Auty says.
Source: [CNBC - Rooney](https://www.cnbc.com/2018/11/08/jp-morgans-three-potential-winners-in-blockchain.html)
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Potential long-term winners in the emerging blockchain technology has been named by JP Morgan. The use of blockchain technologies is predicted to create new incremental growth opportunities, as mentioned by JP Morgan. This is a reflection of the benefits from emerging tech such as machine learning and artificial intelligence, that has become essential in many applications.

![](https://cdn.steemitimages.com/DQmUJbVwoTtaHitJXbXrN6yu8H29op7qjPooCXxtr9dhH1C/image.png)
Image source: [pixabay - Free-Photos](https://pixabay.com/en/computer-computers-1245714/)
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As reported on [CNBC - Rooney](https://www.cnbc.com/2018/11/08/jp-morgans-three-potential-winners-in-blockchain.html), JP Morgan thinks that "middleman displacement" and "Blockchain as a Service" a.ka. BaaS, could benefit three companies:

**Cloud Service Provider Akamai - a vendor that could offer Blockchain capabilities as a service**

> "While there are a number of companies that have blockchain technology, IBM as one example, we believe the sizeable Akamai network is an inherent advantage in running a distributed ledger in blockchain."
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 **DocuSign - a platform for digital contracts**

> "DocuSign wants to be the platform to enable the entire contracting process in a digital manner. Over time we could see much of the platform being based on blockchain, basically shifting its
centralized security model for the distributed model of blockchain," J.P. Morgan's Auty said.     
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**Ellie Mae Mortgage Network**

> "Utilizing blockchain to manage the entire mortgage process could bring trust among parties and use of smart contracts could help automate various tasks: inspection, income/employment verification," Auty said.
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![](https://cdn.steemitimages.com/DQmR1pqH4MetZpcwwPSKMHxeLT1Z8dwd5VfhiJYGVX1nnGw/image.png)
Image source: [pixabay - Free-Photos](https://pixabay.com/en/light-bulb-lightbulb-light-bulb-1246043/)
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The blockchain technology can impact many industries, especially in the first use-case in the financial market Bitcoin has shown. 

[TechCrunch - Johnson](https://techcrunch.com/2018/11/08/three-challenges-facing-blockchain-technology/) discusses 3 main challenges the technology needs to overcome:

1. Finding good enterprise-level blockchain software developers - expanding on the number of qualified workforce required in many project teams

2. Avoiding the temptation of regulation - legislatures that may hinder the growth of the emerging market 

3. Reaching critical mass - mass adoption by the mainstream, consumer, governmental and business industries 


#### -tysler
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