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# <center>The importance of social networks for your website</center>


### How important is social networking for your website?

Social networks refer to all platforms that facilitate the creation and exchange of information and content between individuals and between individuals and organizations (Facebook, Instagram, YouTube, Twitter, LinkedIn, Vimeo ...). They are gaining momentum in society and offering businesses significant opportunities. They are a real way to boost your E.-reputation.


### Effective visibility and awareness of your website or your company

Most Internet users (80%) are present on social networks. As a company, your presence on social networks is of great importance. Your website is the first step to develop your visibility. Social networks increase your visibility and allow you to easily develop your notoriety. You can reach more people. Your presence on the web and the social networks reassures the Net surfers through the proximity that they can have with you. It makes your website accessible and available, greatly increasing traffic on it. The number of visitors to your website is developed and your SEO optimized. Good visibility certainly increases the number of your customers.
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### Rapid and effective communication and acquisition of new customers

The presence of your company on the social networks offers you a new space of sale of your products and your services. The instantaneous and powerful social networks offer you an incontestable channel of communication and prospecting (to make your brand, your products, your services and your news, while developing your network of contacts). This has an immediate impact on your campaign or your sales. Social networks are a real space for exchanging and interacting with your customers and allow you to do technology watch. You will be able to retain some of your customers more easily thanks to this close relationship that you establish with them. Through this link of proximity with Internet users, you develop your brand image. With the sheer amount of information available within the reach of clicks on social networks, they are an essential source of inspiration for your business.

> _In a global way, the benefits of social networks for your website lead to a reduction in operational costs (through optimization of the sums invested in prospecting, advertising, promotion, public relations, etc.)._

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