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Global consumer insights survey 2020 by vlemon

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· @vlemon ·
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Global consumer insights survey 2020
### [Global consumer insights survey 2020 (PWC)](https://www.digitalpulse.pwc.com.au/global-consumer-insights-survey-2020/)

* PWC carries out an annual survey of global consumer sentiment, the main survey was pre COVID, with a follow up on a smaller sample size post the impact hitting. **The focus was on those in cities, with the World Bank estimating that cities generate 80% of global GDP.**

* Some of the data is unsurprising, but still useful to give context. **For instance 40% of global consumers have experienced a drop in income and 36% say they will spend less (but its highly concentrated in a few countries such as UK, Italy & Spain)**
* **Non food leads the cut in spending, with clothing & footwear seeing bigger cuts than eating out.** Interestingly, over 90% of those who shifted to online spending expect to maintain their current increased use.

* The other big shifts, which could be sustained post COVID, **are 74% work at home at least some of the time, 45% avoid plastic where possible & 36% are spending more on online entertainment.** 35% say they are buying groceries online post COVID but they didn’t before.

![image.png](https://files.peakd.com/file/peakd-hive/vlemon/PeItcIhf-image.png)



### Analysis and Comments
* Many of these results are things we expected intuitively, but **it's good to have some sort of data to back this up.** 


* **Analysts expect some consumers to revert to old behaviours once the COVID pandemic is over, despite them saying they will not.**

* Two trends analysts expect to remain as more permanent changes are in food shopping online (including home delivery) and the shift to online in non food.
 

![image.png](https://files.peakd.com/file/peakd-hive/vlemon/0Fxx56aW-image.png)

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